The Olympics are strong and out of the circle! In terms of ability to sell goods, these athletes may win!

      In this extraordinary summer, people broke their perception of idols. From heaven to hell in just a moment, the top Wu Yifan became infamous overnight. 15 brand endorsements terminated their contracts one after another, and were about to sing "tears in the iron window"; Xiao S made inappropriate remarks on his political stance, and four brands issued termination statements within one day, with losses of more than tens of millions of yuan.

      On the other hand, in the in full swing of Tokyo Olympics, the Chinese delegation's winning, record-breaking and cheers were heard. They are very energetic and cute, and are subverting the public's perception of idols, and at the same time knocking on the door of business...

Olympic medals symbolize more than just glory

      As of 17:00 on August 5, the total number of Chinese gold medals has reached 33, temporarily ranked No.1 for the Tokyo Olympics.

      The Olympic topics that can be seen everywhere have allowed the Chinese team, who have won the championships, to show the heroic style of the athletes, and to enhance their commercial value.

√ Issuing a card

      Yang Qian, a Tsinghua student who won the first gold medal in the Tokyo Olympics, wore a little yellow duck and carrot hair accessories during the competition once became popular on e-commerce networks. The orders surged by 400 times, and the daily sales exceeded 10,000 yuan. The goods were bought out in just two or three days;

√ Necklace

      The necklaces worn by the Tokyo Olympic Table Tennis Women's Singles champion and "Huang Xiaoming's cousin" Chen Meng, who wore during the competition, became popular in the circle, but unfortunately, this model was a customized version and netizens could not buy it at all. They all tagged major jewelers, and even the Yiwu small commodity market were mentioned, so they quickly released the same model;

√ Hot water + thermos cup + wind oil essence

      The weightlifter Hou Zhihui, who broke the Olympic record and won two gold medals for China, drank hot water with an ordinary thermos cup and wiped the slush essence while resting in the audience and was jokingly called the "three-piece set of winning the championship" by netizens. The championship was won in the last second, and the same product was launched on Taobao in the next second;

√ Champion Taobao Store

      37-year-old Lu Xiaojun broke the Olympic weightlifting record and was "devoted to the gods" by foreign netizens. After 2017, Lu Xiaojun founded the "Lu Xiaojun" series Taobao store on Taobao. The store has various training equipment, a wide range of sports protective gear, and even weightlifting training shoes jointly signed with Anta. Many netizens placed orders for the title of champion.

√ Interpretation

      The weightlifting world has blossomed one after another. After Chen Lijun won the 67kg weightlifting competition, netizens have been playing wildly online, hoping that commercial endorsements can focus on Chen Lijun, who is not rich. Living up to expectations, on the fifth day after winning the championship, Ping An of China became Chen Lijun's first commercial endorsement.

      Zhang Yufei, who won the gold medal in the women's 200m butterfly, quickly reached a commercial cooperation with Zhang Yufei after the skin care brand Han Shu terminated the contract with Wu Yifan.

      Not only the same style as Olympic champions, but also the jacket of Wu Jing, the "Olympic Non-staff" has become a hot e-commerce model.

An athlete and an idol

      In the era of Internet celebrities where everyone can become famous, any ordinary person may become a leap forward, let alone the Olympic IP that has attracted the attention of the whole world?

      After the commercial value of entertainment stars has been waterloo, the risks of brand investment have continued to rise, and at this time, the Olympic athletes' breaking the circle has allowed brands to see the dawn.

      Compared with traffic stars, the glory emitted by Olympic athletes symbolizes the spirit of striving for progress and a steady stream of positive energy. They represent not only individuals, but also national honors.

      It’s like a star who caused a lot of controversy some time ago, with a daily salary of over one million, earning tens of millions of times higher than ordinary people, but has never set a good example, which has led to the misunderstandings of the vast majority of minors who are not yet mature in their minds.

      In contrast, in order to restrain Japanese table tennis players in the Tokyo Olympics, in 2017, Kong Linghui specially made them a "tool guy" and imitated the opponent's playing style just to suppress Japanese players in future games. At the Tokyo Olympics today, she has cleared the biggest obstacle for the Chinese table tennis women's singles as always, allowing the Chinese delegation to meet successfully in the finals.

      As a post-00s generation , she has laid the foundation for victory with this selfless dedication and altruism spirit.

The Olympic spirit is also the faith of the club

      These energetic Olympic athletes have set a new benchmark for Chinese idols, and at the same time inspire contemporary citizens with a mentality of sticking to their dreams and never giving up.

      Over the years, Laogao E-commerce Club has also put in countless efforts to help e-commerce success with its firm will and never discouraged mentality. In order to bring better help to users, Laogao E-commerce Club has upgraded its service quality again. The top ten product features help e-commerce success in all aspects: focusing on high-end connections, small class system, stratification of member demand, precise resource docking, mentor group, three theme conferences, four connection activities, nine service systems, ten rights and interests, Laogao’s private night talk (star system).

      We are serious about helping e-commerce succeed! Whether it is e-commerce practice, cognition improvement, or network resources, it is all-round reach. Just look for a high-level person to improve!