Evening News: During the 618 period, Douyin e-commerce live broadcasts totaled 40.45 million hours; JD.com issued a special governance announcement on the use of white strips for virtual recharge products; Alibaba International Station adjusted the after-sales service definition and service control of the machinery industry; Lazada's entire site opened holiday mode 2; eBay will lower the shipping fee of SpeedPAK from July...
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E-commerce newsletter
1. Douyin e-commerce launches live broadcast activity of “Gourmet Origin”
According to the news on June 29, Douyin officially announced that Douyin e-commerce’s “Gourmet Origin” is an e-commerce project that Douyin e-commerce’s food fresh food industry focuses on supporting regional food. The project selects potential and valuable products of origin across the country, and also focuses on the cultivation and exploration of regional high-quality brands, manufacturers, industrial belts and characteristic experts, and opens up the entire marketing link. Among them, the live broadcast event will invite experts such as Zou Xiaohe, Jin Nian Jiang, Li Hailong to give full play to the platform effect and help regional food in Sichuan, Zhejiang, Northeast China and other places increase sales and promote it to the whole country. (E-commerce News)
2. JD.com releases a special governance announcement on the use of white strips for virtual recharge products
According to June 29, JD.com recently issued a special governance announcement on the use of white strips for virtual recharge products. The announcement shows that JD.com will carry out special governance actions to address the non-compliance in information release in virtual recharge products, and apply virtual recharge products such as game video/services, knowledge services. Starting from July 5, 2022, JD.com will conduct special inspections on store products from time to time. If the merchants commit the above violations, JD.com has the right to deal with them in accordance with the agreement and the "JD Open Platform Local Life-Service Product Management Specifications", etc., measures include but are not limited to removing illegal products, suspending/suspending related services, etc. (E-commerce News)
3. During the 618 period, the total live broadcast of Douyin e-commerce reached 40.45 million hours.
According to June 29, Douyin e-commerce recently released the data report "2022 Douyin 618 Good Things Festival". According to the report, from June 1 to 18, the total live broadcast of Douyin e-commerce reached 40.45 million hours, and short videos hanging in shopping carts were played 115.1 billion times. In addition, Juliang Engine data shows that during the 618 period, the search GMV achieved a month-on-month increase of 35%. Lancome took advantage of the 618 promotion node to enter Douyin to open a store, and the brand search index increased by 313% during the opening ceremony; OPPO chose to launch new phones during the 618 period. On June 1, Douyin's sales increased by 822% year-on-year, and the sales of the entire site exceeded the entire day of last year in one hour. During the 618 period, Fangtai created a multi-quality line IP matrix, realizing the crowd breaking circle. The Fangtai series of live fitness classes attracted 50,000+ people to participate, and exposed more than 600 million. Zhong Xuegao gained a total of 257 million exposures in this year's 618, with a GMV exceeding 1,600w. (Yibang Power)
4. Tmall Haofang and Quanfangtong reach strategic cooperation
According to June 29, on June 26, Tmall Haofang and Quanfangtong had in-depth exchanges in Hangzhou on jointly promoting the construction of Tmall Haofang Rental Digital Transaction Service Platform. The CEO of Huifang Quanfangtong was invited to attend the meeting and signed a strategic cooperation agreement with Tmall Haofang. It is reported that Quanfangtong will rely on the traffic empowerment and resource advantages of Tmall Good House to provide merchants with more traffic support. Apartment merchants who settle in Tmall Good House through the Full House can not only obtain strong brand exposure, but also bring accurate customer sources to the apartment and achieve the gain effect. (E-commerce News)
Internet news
5. WeChat Pay launches "Training and Training Service Toolbox" to support original refunds
June 29th news, today, WeChat officially announced that WeChat Pay has launched a "teaching and training service toolbox" to the government, the Education Bureau and other competent departments, including account and authority management, as well as supporting value-added functions, which can provide a complete set of fund supervision plans for off-campus training institutions' fund deposit and withdrawal and after-school service scenarios. Education and training institutions connected to the "Training and Training Service Toolbox" shall not modify their settlement accounts on their own, nor shall they initiate external payments or split accounts instructions. When a student submits a refund application, the "Training and Training Service Toolbox" will issue instructions based on the actual processing results and refund the student the same way. (E-commerce News)
6. Tmall Supermarket launches "Anti-Ice Cream Assassin" campaign
According to June 29, from June 29 to September 30, Tmall Supermarket launched the "Anti-Ice Cream Assassin" campaign. The ice creams were sold for 100 yuan for the whole venue, hundreds of ice creams were as low as 1 yuan, and the cheapest one was only 0.68 yuan. The price of internet celebrity ice creams such as Zhongjie 1942 and Zhong Xuegao was 50% off compared to offline after the discount. Among them, there are more than 40 delicious and inexpensive ice creams under 3 yuan, and the lowest-priced Yili nostalgic pudding. It is understood that Tmall Supermarket also provides full-process cold chain delivery. After being delivered to the consumer's home, the refrigeration effect can still be maintained for about 7 hours, and the sulfone must be compensated as a guaranteed service. (E-commerce News)
Cross-border newsletter
7. Alibaba International Station adjusts after-sales service definition and service control in the machinery industry
On June 29, Alibaba International Station issued an announcement today, adjusting the definition and service control of local after-sales services in the machinery industry. This change of rules applies to remote quality assurance services for machinery and local after-sales services. The rules will be publicized from June 29, 2022 and will officially come into effect and implement on July 6, 2022. It is reported that before the service control changes, the merchant will deduct 1-3 points from the store or clear the penalty for liquidation of the store before the merchant has not fulfilled the contract. If the buyer uses the platform coupon within 90 days, he will seek compensation from the merchant, and the buyer will not seek compensation if he has not used it. (E-commerce News)
8. Cainiao becomes the designated cross-border direct mail service provider for Shilla Duty Free Shop in South Korea
According to news on June 29, Yonhap News Agency information, South Korea's Shilla Duty Free Shop stated on June 28 that more than 300 Korean duty-free products such as cosmetics and health food in Shilla's online duty-free shop will be available on Chinese shopping websites from mid-July. As the official designated logistics service provider of Shilla Duty Free Shop, Cainiao is responsible for direct mailing of Shilla Duty Free Shop products from South Korea to China. Duty-free shops said that according to the government's policy of allowing city duty-free shops to sell Korean duty-free products to overseas customers from July this year, the company signed a logistics distribution agreement with Chinese logistics giant Cainiao. (E-commerce News)
9. Lazada's full site open holiday mode 2
According to June 29, in June this year, cross-border merchants across Lazada websites opened "Holiday Mode 2". When opening Holiday Mode 2, the merchant’s delivery performance period will be relatively extended, and consumers can place orders normally at the store front desk. It is reported that Holiday Mode 2 is a short-term store closing mode. It aims to help merchants solve the problem of being unable to ship goods during special circumstances such as statutory holidays, sudden outbreaks, marriage and childbirth, injuries and other special circumstances. Lazada recommends that merchants cannot operate their stores normally in the short term, but can enable the holiday mode if the order fulfillment is completed in time after the holiday is over, and can only be turned on for up to 14 days (calendar days). (E-commerce News)
10. eBay will lower the shipping fee for SpeedPAK from July
June 28th news, today, eBay issued a notice stating that from July 1, 2022, Beijing time, Orange Union will lower the shipping fee for shipping from mainland China and Hong Kong under SpeedPAK cross-border logistics solutions. According to the information, SpeedPAK is a direct logistics solution tailored for eBay’s cross-border export e-commerce sellers in Greater China based on the eBay platform logistics policy. Currently, SpeedPAK covers 51 countries and regions around the world, and provides overseas direct mail services to the United States, the United Kingdom, Germany, Australia, Canada, Italy, France, Spain and 41 other European countries. (E-commerce News)
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