#Laogao E-commerce Newsletter# [E-commerce Evening News on August 10] 1. Forbes published an article saying that Alibaba's new retail has given the difficult American retail industry hope; 2. The number of young users of Tmall International 88 Carnival increased by 113%; 3. Jack Ma: Don't learn how others succeed and learn how they fail; 4. Gao Xin Retail opened 11 RT-Mart 5 in the first half of the year; 5. Tencent Geng Zhijun: WeChat payment does not require merchants to share data...

In 2018, the first half of the year of e-commerce store operation has passed. In fact, the most difficult thing for small and medium-sized sellers to build Taobao stores is survival problems. Faced with increasingly fierce market competition and an increasingly standardized market environment, we small and medium-sized sellers are also constantly optimizing and improving their stores. Only by adapting to changes in Taobao’s ever-changing rules can we survive well and avoid being washed away by the waves. It is also because of this that there are still a large number of small and medium-sized sellers striving to be on the front line of Taobao store operations.

When doing e-commerce operations, many people know that Pinduoduo search promotion and scene promotion are common ways of business operations and promotion, but the difference between the two is that scene promotion is displayed by thousands of people, while search promotion is more like keyword promotion, which is mainly displayed by buyers searching for keywords. Many novices report that there is no traffic or conversion when opening Pinduoduo search and promotion. In fact, it is mostly caused by falling into these misunderstandings. If you want to do a good job in promotion, you must avoid these misunderstandings.

With the rapid development of the e-commerce industry, it is difficult to find e-commerce operation talents. Many people say that e-commerce operation is a technical position. You must understand SEO and data, and you also need some resources to obtain new market dynamic information and keep up with the demands of the e-commerce market. But in general, the operators of e-commerce operations can be roughly divided into four categories: basic type, promotion type (store manager), team type and product manager.

#Laogao E-commerce Newsletter# [E-commerce Morning News on August 10] E-commerce platform sellers revealed that half of their sales have to be brushed by orders, saying that they have to brush orders if they don’t want to die; Amazon is recruiting more than 200 "virtual job employees"; SF Express launches "hidden address files": the recipients and senders cannot see the other party's information; Tencent will become the second largest shareholder of Blue Hole......

#Laogao E-commerce Newsletter# [E-commerce Evening News on August 9] 1. Alibaba Zhangkuo: Improve the payment system to provide credit sales services; 2. The first case of e-commerce platform suing malicious bad reviewer in the country: requesting the court to order him to say "sorry" on Taobao; 3. Report: The average salary of more than 3 million couriers in China is 6,200 yuan per month; 4. Mobike female employee reported sexual harassment from the leader, claiming that many people were victimized; 5. Gao Xin Retail: Taoxianda is a key cooperation project with Alibaba...