To do a good job in search and promotion of Pinduoduo, we must avoid these five major misunderstandings!

　　When doing e-commerce operations, many people know that Pinduoduo search promotion and scene promotion are common ways of business operations and promotion, but the difference between the two is that scene promotion is displayed by thousands of people, while search promotion is more like keyword promotion, which is mainly displayed by buyers searching for keywords. Many novices report that there is no traffic or conversion when opening Pinduoduo search and promotion. In fact, it is mostly caused by falling into these misunderstandings. If you want to do a good job in promotion, you must avoid these misunderstandings.

　　1. Pinduoduo search promotion is more like keyword promotion. Is the more keywords the better?

　　Many people operate Pinduoduo for keyword promotion, and simply add keywords to 200. The more keywords there are, the higher the bid, and these keywords may not be the most suitable product, so you still need to choose keywords with high comprehensive scores.

　　You can first select 10 to 15 large or secondary words with high product relevance, and then set keyword limits and bids. After setting up, you should also observe regularly and adjust the bid appropriately according to the exposure rate. After 5 days of promotion, you can delete keywords with clicks below 15 and leave the words with higher clicks. Also, you must pay attention to the conversion rate. When the click-through rate is high and the conversion rate is low, you need to optimize the pricing, details page and other information.

　　2. The lower the click unit price of Pinduoduo search promotion, the better?

　　The lower the click fee, it is certainly good, but if the conversion rate is also reduced, the lower the click unit price, the better. While search and promotion ensure the unit price of clicks, it also needs to ensure a good click rate, so that the results will be accurate customers.

　　3. Pinduoduo search promotion is only suitable for creating hot products?

　　The fact is not like this. Pinduoduo search promotion is divided into main promotion plan and long-tail plan. These two plans are different. The main promotion plan is a promotion plan for a certain product, which can be used to create hot products. The long-tail plan in Pinduoduo search promotion is to invest all store products and can attract daily traffic throughout the year.

　　4. If the quality of the keyword is divided into 10 points, don’t you have to worry about anything else?

　　The comprehensive ranking is equal to bid multiplied by quality score. The quality score has 10 points, and it also depends on your bid. If the bid is too low, the ranking will not be very high.

　　5. Stop search and promotion, and the ranking will be dropped if you search naturally?

　　Stopping search promotion will only restore the organic search ranking. If the sales accumulated in the early stage are good, the ranking will not be very low. Recommended reading : How to operate Pinduoduo in 2018?

　　The above 5 points are common misunderstandings in Pinduoduo's operation and promotion. For Pinduoduo's operation and promotion, we need to know which misunderstandings we need to avoid and which are the knowledge we have learned and mastered. We must not blindly do operations when doing e-commerce operations. We must have our own operation and promotion plan and operate according to the plan. We must not act alone. E-commerce training and operation can choose to join our Laogao e-commerce district. We have more than a thousand members, and we can share good operation concepts, expand your personal connections, and pave the way for your e-commerce operation.