What does e-commerce operations do? Do you really understand?

　　With the rapid development of the e-commerce industry, it is difficult to find e-commerce operation talents. Many people say that e-commerce operation is a technical position. You must understand SEO and data, and you also need some resources to obtain new market dynamic information and keep up with the demands of the e-commerce market. But in general, the operators of e-commerce operations can be roughly divided into four categories: basic type, promotion type (store manager), team type and product manager.

　　Merchants of different product types and different levels and stages need to have different types of talents. These four categories are also advanced processes.

　　What does e-commerce operations do? Below we analyze it for you from four types of operations:

　　Basic operations are what we often call operation assistants. The main tasks of this type of operation are to track and record data, be familiar with the registration process of popular activity entrances, make up for data indicators issued by the supervisor, daily page calibration, etc.

　　Promotional operations are what we often call store managers. In addition to having the ability of an operation assistant, store managers must also be able to understand e-commerce rules and be good at thinking and actions.

　　Team-oriented (operation director) capabilities include having all the skills of the above two operations, and being able to manage two to three regular stores, having certain management experience, and having either lively and cheerful personality, steady and strict, and having a certain degree of leadership.

　　The characteristic of a product manager is that he is very familiar with a certain category, understands the product line, has a certain understanding of the market environment, is familiar with all relevant activity entrances, and is well aware of the platform's activity time and routines. 

　　Merchants of all sizes all choose to open stores online, adopt a business model that is parallel online and offline, and actively seize the online market. E-commerce operations are of course indispensable! But if you don’t have the manpower, financial resources and material resources required for e-commerce operations, wouldn’t it be a mess?

　　That must be not! E-commerce operations require us to constantly summarize and learn. You can choose to join the Laogao e-commerce circle, and more than a thousand members share their experience in e-commerce operations together, expand your network of contacts, help you learn e-commerce operation knowledge, and move towards the road of successful e-commerce operation. Recommended reading: What is the real e-commerce operation and what needs to be done