How can Taobao sellers survive in the cracks

　　In 2018, the first half of the year of e-commerce store operation has passed. In fact, the most difficult thing for small and medium-sized sellers to build Taobao stores is survival problems. Faced with increasingly fierce market competition and an increasingly standardized market environment, we small and medium-sized sellers are also constantly optimizing and improving their stores. Only by adapting to changes in Taobao’s ever-changing rules can we survive well and avoid being washed away by the waves. It is also because of this that there are still a large number of small and medium-sized sellers striving to be on the front line of Taobao store operations.

　　Of course, some people left, some people came. Too many sellers and friends are still confused, confused and struggling on Taobao’s road of no return. Many sellers who entered the Taobao industry early know that the Taobao bonus period before 2009 would get a lot of traffic even if they took a few photos. Such a bonus period also made sellers who entered the market early make a lot of money.

　　More than a decade has passed in a blink of an eye, and after 2009, Taobao's supervision of the overall environment has become increasingly strict. Today’s Taobao platform is no longer the “green” Taobao that year. Today’s Taobao has grown up over the years and has become an adult. It is a more mature and more formal e-commerce platform. We must be clear that the period of traffic bonuses for picking up money on Taobao has completely passed, and the era of taking photos and uploading them has completely passed.

　　Although Taobao has become a household name as word of mouth, it has become a household name. With more customers and more traffic, Taobao's entrepreneurial journey may be more difficult, and we small and medium-sized sellers need to put in more effort and time.

　　Each of our sellers is like a small boat in the sea, constantly exploring our own routes in the sea. If you want to keep going without death, you need to pay attention to the following points.

　　1. Intrinsic factors

　　The internal factors mainly talk about mentality. The cost of opening a Taobao store is not high. At this time, many small and medium-sized sellers did not report the serious attitude of being determined before opening a store. You should know that it is difficult to succeed in doing things in three days. Therefore, for us small and medium-sized sellers, we must be more cautious in opening a store and not have the mentality of closing the store if it doesn’t matter if it is not good. It is not difficult for us to find in life that many successful people do things well also have a firm heart. Therefore, if you want to open a good Taobao store, the first thing is to establish a good attitude.

　　II. Rules

　　No rules can lead to a circle. In order to maintain good order, any environment has certain rules and regulations on us. For example, the traffic lights that must be seen every day when crossing the road, the company system in the workplace, etc. We also know that Taobao is a more complete and standardized e-commerce platform today, so it also has its own rules of the game. Many small and medium-sized sellers hurriedly entered this ranks without understanding Taobao. The rules and requirements are not clear, which can easily lead to store violations. I didn't even notice it, which led to unnecessary punishment and demotion of the store.

　　There are many industries in Taobao that we don’t know, such as the existence of bad reviewers. Or the malicious attacks of competitors are many because we don’t understand the rules, and our store itself is full of loopholes and vulnerable. When competitors are proficient in rules and gameplay, others will seize our weaknesses and easily send our store away. Therefore, when small and medium-sized sellers enter Taobao, the first thing they need to do is to understand the rules of the game and not to blindly sell products. Be prepared.

　　III. Products

　　Any store exists based on products. We must do a good job in controlling the product. There must be a stable supplier. The quality of the products must be good, and counterfeit and inferior products cannot be sold. Some sellers will say that I think the same products in Taobao stores are half cheaper than me, so how can I survive? I might as well change to low-priced inferior products to sell them. In fact, many sellers will experience such a period of confusion. Although inferior products are cheap and seem to be different from our high-quality products, our customers and platforms are also very smart. Customers will distinguish the quality of the product, and the platform will also hit inferior products seriously. If this continues, our store will not only lose the trust of consumers, but will also kill ourselves. Looking at the current product market, whether it is offline or online products, the good stores that survive have excellent product quality. Perhaps some people will say that the market competition is so strong now, "products are not important", "quality is not important", and "propaganda is the most important". The editor believes that people with these theories have basically not turned their attention to the long-term, and they only see immediate interests and ignore the long-term interests of the store.

　　In addition, in terms of product supply, we need to have stable suppliers and an advantageous source of goods. Many sellers even make their own brands in order to keep their products sold continuously. In the past, a friend of the editor encountered a similar dilemma. Later, several popular models in the store were forced to be removed from the shelves. My friend’s products are wholesale from other manufacturers, but the price was not negotiated later, and the supplier raised the wholesale price for no reason, which made my friend’s products unable to be sold. Only remove it. In order to avoid such a situation, when making a choice, we sign a contract with the supplier in advance and firmly grasp the right to speak in our own hands.

　　4. Diligence can make up for your weakness

　　When opening a Taobao store, diligence is also one of the essential qualities for small and medium-sized sellers. Regularly pay attention to Taobao's data trends, monitor your store's traffic, conversion rate, average customer price, transaction volume and other data, and analyze the problems and bottlenecks encountered by stores in recent times. Data-based store optimization is more secure. The pictures must pass the test before they can be put into use, and the direct train must also be burned step by step. Never spend a lot of money without data. In Taobao, it does not mean that the more money you spend, the greater the profit. Only by diligently studying and discovering problems and improving problems can we move forward better.

　　Of course, our "diligence" must also be used in the right place. The optimization of the main picture details page is the basis. The five main pictures should be optimized according to the requirements, and you should not be lazy. The details page should be combined with pictures and texts, and be diligent in discovering selling points, rather than uploading some photos at will. After doing basic optimization, don’t modify it every few days. "Qin" is more about continuously following up the store in other aspects such as basic construction, information understanding, data analysis, interactive planning, customer service and after-sales service.

　　5. Mobile terminal

　　With the popularity of smartphones in recent years, mobile phones have become the main traffic entrance for our stores. Therefore, we small and medium-sized sellers should pay more attention to the traffic on the mobile phone. Don't limit your thinking to computer-side optimization.

　　6. Fan economy and user operations

　　The power of fans and old customers is extremely powerful. New products need old customers to break zero, increase in store unit price requires old customers, and improvement in store levels can also be achieved quickly through old customers. Therefore, we must protect our fans and old customers well, and do not engage in the mentality of doing "one-time" business. As your old customers accumulate more and more, your store will definitely not die easily.

　　The above is a small summary, which is worth learning for sellers who are operating Taobao stores or preparing to open Taobao stores. Although the rules of e-commerce are becoming more and more stringent, we also need to constantly change our ideas and learn new knowledge under the new rules. Laogao E-commerce District has been accumulated for 10 years and is only to serve e-commerce people. You can choose to join us and become a member of us. We will escort your e-commerce career.