The so-called core competitiveness is what you may achieve in the future on e-commerce platforms. Some people may say that this is nonsense, but there is no way. Sometimes, the truth is nonsense.

Like Lao Gao, we all believe that without practice, there is no right to speak. I will share with you a few points. There are two survival modes of the development of our company. One is continuous optimization, and the other is to use a new team and a new way.

Everyone knows that order swiping has been very good in 2014. The backend basically gives you a window to brush. You can check it yourself after brushing it. Some of them are eliminated. Basically, this is a routine, which is the truth. Although we have never brushed orders now, brushing orders is a good opportunity for those who are just starting out because they have no inventory or team.

I dare not say how much the things I talk about next, but they are all things I spent tens of millions to try out. I want to share with you. But I do know that they are not particularly related to what many of our e-commerce friends do now. If you say that everyone is boring to listen or think what I say is useless, I can only say sorry, because the task given to me by Lao Gao is indeed a summary of the year. I think I still have to express my true feelings in my heart, instead of talking about some data, and something that everyone knows.

We have done some work this year, and we also have a Stilt. Some of Stilt may not be particularly familiar with them, but they are also a relatively good image, and some of them have loyal fans. This is part of our products, Stille's products, followed by our Star Wars products, and some of them are tested for our efficient reflection.

Looking back on the 15 years, it is actually nothing more than this essence. It is upgrading from three aspects: product, image and service. So I won’t talk about the specific details. There are a few points that can show what we have done in 15 years. For example, this year we cooperated with Disney. Many people think it is fake when they see Taobao brands having such authorization. Maybe this kind of thing appears in Luolai. Many people asked me, is there any problem with your authorization selling on my platform?