How to realize your dream on Taobao? Ⅱ

　　Seize the right opportunity to cooperate with popular film and television images

　　Looking back on the 15 years, it is actually nothing more than this essence. It is upgrading from three aspects: product, image and service. So I won’t talk about the specific details. There are a few points that can show what we have done in 15 years. For example, this year we cooperated with Disney. Many people think it is fake when they see Taobao brands having such authorization. Maybe this kind of thing appears in Luolai. Many people asked me, is there any problem with your authorization selling on my platform? Disney chose us during the negotiations with us and during the negotiations with Rolei. It was actually very simple. It was not that we were stronger than Rolei, but that our communication was smoother. For example, when we talked with Disney, he told me about terms and amount, but I didn’t negotiate the price. I just said it was OK. It was impossible for this to be a big company or a listed company. Unless his boss went there in person, he would definitely go back and report it, or what happened.

　　The second is that because his entire development process is relatively long, he needs to sign the contract and give you materials. You go back to develop and approve it again. I said that it was a waste of time to sign this contract for one month, because we started doing it when Dabai first came out. When Dabai was first released, I thought this image was pretty good and it was also a try, so I went to make such an image. But if I wait for a contract for another month, the daylily will be cold, so I told him, can it be like this? If the contract is not signed, I will pay you the money first, so that I can show my sincerity. You can open the gallery to me first, so I will get the gallery first. That is to say, the moment his contract is over, my product is also ready and I am brave.

　　Before he approved it first, of course I made an agreement with the people in him. Whether my product can work, he said it was OK, and I believed it was OK. So I launched this product at a relatively advanced time point. As a result, the feedback from Dabai this year was still good. The first one has greatly improved the image of our brand, because our Jinxilu itself is a young and fashionable brand with extremely cost-effectiveness. We are reducing costs, improving efficiency, and giving consumers a relatively good product. This group of people are still interested in seeing such things. We have considered it in advance in the next Star Wars. We signed Star Wars a long time ago, and now the product has come out. We made a first release on Double Twelve. Star Wars may not have that deep feeling in China, but globally, Star Wars is a very good image, with many fans, which will undoubtedly improve our brand.

　　I can tell you that the cost of these is actually very low. I can say that there is zero cost. Because he charged me my money, I have made it back through the bargaining of the product, or even several times the price. In fact, I can tell you that I have made it back more than twice the price of my current brand licensing fee. For us, it is a free image. For example, I used to ask Ying Caier to endorse, which is a market fee. Even if I spend hundreds of thousands or one million, it is a market fee. But at the same time, I can make it back by selling products.

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