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#Laogao E-commerce Newsletter# [E-commerce Evening News on April 4]

2023-04-04

Evening information:


1. Make a friend CEO Li Liang’s letter to all employees: officially release the value system for making a friend;

2. Douyin e-commerce launches the "Flavor Anhui" zone;

3. Alibaba responded that Tmall Genie has been connected to the GPT big model: it is a personalized big model technology DEMO;

4. Shopify Functions will replace Shopify Scripts in 2024;

5. After increasing overseas investment, AliExpress leads the Korean and Chile markets in March and rises to third in Spain...


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1. Alibaba responds that Tmall Genie has been connected to the GPT big model: It is a personalized big model technology DEMO


According to April 4, some netizens recently showed the technology of using Alibaba's big model technology to generate AI-beak replacement for talk show actor "Bird Bird", which highly imitated the tone, voice and text style of birds, and introduced the feasibility of this technology in the field of smart terminals. In this regard, Sina Technology asked Alibaba for confirmation and learned that "Tmall Genie and DAMO Academy have been working closely together, including promoting comprehensive applications such as large language models, acoustic models, and voice AI." It is reported that the technical core of Tmall Genie is the AliGenie intelligent interactive system. Data in July 2022 showed that the monthly interactions of its self-developed equipment exceeded 8 billion. (Sina Technology)


2. Douyin e-commerce launches the "Flavor Anhui" zone


On April 4, the "Shandong Products Headlines" agricultural assistance project went deep into Anhui. Recently, it opened an online special zone for "Flavor Anhui" on Douyin e-commerce. Through training merchant authors, event marketing, and targeted assistance from the industrial belt, it helped local special agricultural products such as Lu'an Gua Chicken, Huangshan Jinju, Maofeng, Anhui native chicken and native eggs to achieve sales growth and brand promotion. It is reported that the "Flavor Anhui" online event will last for 7 days and will end on April 9. In addition, Anhui specialty brand merchants such as Huiliu Tea, Luyuchun Tea, Dr. Yang Fresh, and Xie Yuda will also launch a number of live broadcasts for selling goods during the event. (China Business Network)


3. Kuaishou has cleared a total of 196,651 illegal short videos in March


On April 4, Kuaishou recently issued a penalty notice for violating users and content, showing that Kuaishou has cleaned up 196,651 illegal short videos in March, dealt with 88,336 illegal live broadcast rooms, closed account live broadcast permissions for 21,888, dealt with 223,377 valid video reports, dealt with 16,581 valid live broadcast reports, banned 244,299 users, and banned 5,792 black industry accounts. Kuaishou intercepted 4,033 online brutal information last week, cleaned up 2,416, disposed of 312 accounts, and actively reminded 52 users at risk of being attacked to enable one-click protection function. (Kuaishou Blackboard Newspaper)


4. Make a friend CEO Li Liang’s letter to all employees: Officially release the value system for making a friend


On April 4th, CEO Li Liang of the company issued a letter to all employees and officially released a value system for making friends. In his letter to all employees, Li Liang said that making friends should become a leader and industry benchmark in the live broadcast industry, creating a strict product selection process, a strong supply chain, an immersive live broadcast experience, and high-quality after-sales service. In the past three years, more than 100 million consumers have made friends to serve. At present, the total number of employees in the upstream and downstream industrial chain has exceeded 1,500, and has been deployed in multiple fields such as brand agency operations, private brands, e-commerce training and overseas business. (Jiaoge Friend Technology Co., Ltd.)


Internet news


5. Wanliniu ERP system introduces Alibaba Cloud Yaochi Cloud native database PolarDB


On April 4, Wanliniu, a domestic SaaS ERP service provider, recently introduced the Alibaba Cloud PolarDB MySQL database into its e-commerce ERP system. It is understood that Wanliniu is a product brand under Hupan Network. Wanliniu takes ERP as the core and forms a product matrix including WMS, cross-border ERP, BI, store retail, cloud ordering, etc., serving enterprises that carry out retail business scenarios such as domestic e-commerce, cross-border e-commerce and physical stores. (Wanli Niu)


6. Tujia B&B jointly initiated the first Beijing Cultural and Creative B&B Festival to launch B&B reservation discounts


According to April 4, the first Beijing Cultural and Creative B&B Festival will be held in Huairou, Beijing from April 8 to 16. The event was initiated by Tujia B&B and Bohai Town B&B Association, and more than 100 B&B landlords participated. During the event, users log in to the homepage of Tujia APP to enter the "Cultural and Creative B&B Festival" activity page. After booking and checking in, they can enjoy a 40% cashback; if they invite new users to book, they can enjoy a 10% discount on their discount, up to 54% off; in addition, sharing the experience of the Cultural and Creative B&B Festival on social platforms, there is also the opportunity to enjoy free orders for the B&B and a thousand-yuan cash reward. (Kinglu.com)


Cross-border newsletter


7. Shopify Functions to replace Shopify Scripts in 2024


On April 4th, Shopify issued a notice saying that developers can now use Shopify Functions and Shopify Scripts to create custom business experiences. Starting August 13, 2024, Shopify will no longer support Shopify Scripts, and merchants who already or are using Shopify Scripts will need to migrate data to Shopify Functions-supported applications by this date. Shopify Functions allows sellers to set up exclusive discounts, payment methods and delivery services. With the help of application planning and deployment, Shopify Functions can be configured directly with the host function of the Shopify backend, making it easy to customize. In the next year, Shopify will continue to release more Shopify Functions APIs, covering the usage scenarios of Shopify Scripts, and providing more comprehensive services. (Shopify e-commerce independent website subscription account)


8. Cross-border logistics platform NextSmartShip received tens of millions of yuan in Series A financing


On April 4, the cross-border logistics line integration platform NextSmartShip recently received a round A financing of tens of millions of yuan, exclusively invested by Gobi Partners GBA in the Gobi Greater Bay Area, and Extreme Capital serves as the exclusive financial advisor. WeBank provides digital venture capital services. This round of financing will be used to continue to invest in the construction of an international team, enhance the brand's overseas influence, and increase the construction of SaaS software and warehousing. It is understood that Yu Tian, ​​founder of NextSmartShip, was founded in 2019 and focuses on providing localized order fulfillment services to DTC brands around the world. NextSmartShip has served thousands of DTC brands and has issued millions of packages each year. (36Kr Guangdong)


9. eBay Ads: 24% of UK consumers plan to start buying items for their gardens in April


April 4 news, eBay Ads UK's latest survey found that nearly a quarter of UK consumers plan to start buying items for their gardens in April, with outdoor purchases increasing in the coming weeks. eBay search data is consistent with the rising demand for home and garden-related goods during this period of each year, with searches for “BBQ” and “Hot tub” increased by about 70% in April 2022 compared to the previous month. eBay reminds that up to 80% of outdoor living sales occur between March and July each year. As consumers increasingly value living costs and second-hand items, sellers should be prepared to meet the growing demands of buyers. (eBay)


10. After increasing overseas investment, AliExpress leads the Korean and Chile markets in March and rises to third place in Spain.


Not only South Korea, AliExpress made progress in many overseas markets in March: in Chile, AliExpress accounted for 42% of cross-border e-commerce platform transactions, and rose to third in the Spanish market. AliExpress's progress is largely due to its increased investment overseas, including launching Choice channels and optimizing overseas shopping experience. Specifically, in the Korean market, AliExpress downloads in March were more than 680,000, ranking first. In comparison, AliExpress downloads in February were still about 300,000 times, doubling in a month, and more than 6 times the downloads in the same period last year. (Pacific Fortune Network)


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