#Laogao E-commerce Newsletter# [E-commerce Morning News on April 4]

Morning information:

1. The Taobao APP homepage test launches the 99 special sales channel;

2. JD store shipping insurance is officially launched;

3. Kuaishou Kuaishou launches "Lighthouse Operation" with 100 million traffic helping enterprises live recruitment;

4. TikTok Shop will adjust the transaction commissions of local sellers in Vietnam;

5. In 2022, my country's toy exports (excluding games) increased by 5.6%...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Taobao APP homepage test launches 99 special sales channel

According to an exclusive report on April 3, Taobao has launched a 99 special sales channel for some users on the homepage of its APP. The 99 Special Sales Channel is on the homepage and is marked with the word "cheap" at the entrance, and it emphasizes cost-effectiveness and free shipping throughout the venue. Taobao has not responded to this yet. (Pengpai News)

2. Kuaishou Kuaishou launches "Lighthouse Action" with 100 million traffic helping enterprises live recruitment

In the "Lighthouse Action", Kuaishou Kuaishou will help traditional enterprises unlock the live recruitment model through 100 million traffic support and one-to-one training services, achieve rapid growth of corporate accounts, improve the efficiency of personnel and job matching, and efficiently achieve recruitment goals. In addition, the Lighthouse Operation will also carry out offline training in multiple provinces and regions. At present, the first phase of the event has been launched in Beijing, and more than 300 Beijing companies have received live broadcast job training. (Bei Wan Online)

3. JD Store Shipping Insurance is officially launched

JD Small Store Shipping Insurance is officially launched, and new merchants can get free 30-day shipping insurance. According to reports, freight insurance is an insurance guarantee to compensate buyers for the freight costs of returning goods and sending them back. After the merchant takes out freight insurance, he no longer has to bear the return and exchange freight fees for the buyer. Consumers can enjoy free home pickup or send it back by themselves through freight insurance. (Yien.com)

Internet news

4. my country's toy exports (excluding games) increased by 5.6% in 2022

The "2023 China Toys and Baby Products Industry Development White Paper" recently released by the China Toys and Baby Products Association shows that my country's toys (excluding games) exports in 2022 were US$48.36 billion, an increase of 5.6% over the previous year. (ENECNEWS)

5. Furui maintains Kuaishou's "buy" rating target price to HK$105

On April 3, Furui released a research report saying that it is expected that Kuaishou's fundamentals and profitability will improve this year, maintaining a "buy" rating, and the target price will be raised from HK$102 to HK$105. It is also predicted that Kuaishou's revenue will increase by 15% year-on-year in the first quarter of this year, while GMV will increase by 28% to RMB 223 billion. It is expected that the number of daily active users will reach 370 million, and it is expected to increase by 5% for the whole year. The net loss under non-international accounting standards during the period was RMB 45 million, far lower than the market forecast of RMB 303 million and the bank's estimated RMB 142 million. (Glonhui)

6. 58.com and Anjuke release the 2023 "March National Housing Index Report"

According to April 4, 58.com and Anjuke recently released the 2023 "March National Housing Index Report". The report shows that in March 2023, among the 65 key monitoring cities across the country, new home prices rose month-on-month, and nearly 40% of home buyers believe that transaction volume will increase, and 52.4% of home buyers are based on the demand for first home purchases based on the urgent need. In the second-hand housing market, the average listing price of second-hand housing in 25 cities showed a month-on-month increase, and the number of new listed housing listings in second-hand housing increased by 7.6% month-on-month, with Shanghai, Guangzhou and Shenzhen increasing significantly. (58.com Blackboard Newspaper)

7. Yamato: Include Ali on the list of China-Hong Kong first choices, replacing Longyuan Power

On April 4, Yamato recently issued a research report saying that strong PMI data in the mainland shows that sales in March will accelerate recovery after the epidemic, and coupled with the "pro-business" policy stance, it will help restore business confidence. The bank will add Alibaba to its preferred stock to replace Longyuan Power. The bank believes that the increased interaction between senior Chinese officials and senior foreign companies in the past week, as well as Alibaba's earlier restructuring plan, have reaffirmed the government's "pro-business" policy tone, and regulators' crackdown on malicious comments that damage the reputation of enterprises and entrepreneurs also show support for private enterprises. (Glonhui APP)

8. Lanting Jishi announced that the committee will be the chairman of the board of directors

On April 3, Lanting Jishi Holdings Co., Ltd. recently announced that Yan Zhi of the company has resigned from the positions of chairman, director and member of the board of directors' corporate governance and nomination committee for personal reasons, and will take effect on March 29, 2023. At the same time, Gang Yu resigned from his post as director and member of the board of directors' remuneration committee for personal reasons, effective March 29, 2023. The company's board of directors further announced that He Jian has been appointed as chairman of the board, Ge Yan has been appointed as director, and Wei Yu has been appointed as director. The above appointments are effective on March 29, 2023. (Lightinthebox)

Cross-border newsletter

9. TikTok Shop will adjust the transaction commission of local sellers in Vietnam

According to April 3, it is reported that the platform will adjust the transaction commissions charged by local sellers from TikTok Shop Vietnam Station starting from 9:00 on April 13, 2023 (Vietnam time). The notice stated that the transaction commission will be adjusted from the current 2.5% (tax included) to 3.0% (tax included). This fee adjustment applies to all orders and all product categories in TikTok Shop Vietnam Station. Orders placed before April 13 are not affected by new transaction fees, regardless of when the order is successfully paid. Transaction fees are charged based on the total amount of successful orders, transaction fees = (customer payment - customer order refund) * 3.0%. (ZAKER)

10. Shopify and Google Cloud deepen cooperation

April 3 news, Shopify recently announced that it has deepened cooperation with Google Cloud to solve the "search abandonment" problem. Through cooperation, enterprise retailers using Shopify's Commerce Components can use Google Cloud's Discovery AI solutions worldwide. Google Cloud's Discovery AI solutions include: Retail Search provides advanced understanding and better results for the widest range of queries, including non-product and semantic searches to effectively match product attributes with store content, resulting in fast, relevant product discovery; when shoppers choose a category such as "women's jackets" or "kitchenware", artificial intelligence-driven personalization will provide the best product display and ordering. (Shopify)