#Laogao E-commerce Newsletter# [E-commerce Evening News on April 3]

Evening information:

1. Yaowang Technology: It is currently studying virtual human live broadcast and other businesses, and is currently only in the research stage;

2. Shopee launches the advertising incentive plan for April 2023;

3. Amazon Japan’s website raises commissions and FBA fees in 2023;

4. The pilot application for the Shenzhen cross-border e-commerce retail export enterprise has officially started;

5. 2022 Hurun Brand List released Alibaba’s 8 brands on the list...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Xiaohongshu conducts content management of marriage, dating and dating marketing

According to Xiaohongshu Potato Butler, some marriage and dating marketing merchants are conducting non-compliant and exaggerated marketing behaviors. This type of content is easy to cause deception and misleading to users, and even economic losses. Therefore, Xiaohongshu will comprehensively manage marketing content in the field of marriage and dating in the near future. In order to create a good community space for users, Xiaohongshu will comprehensively identify, recall and clear the above-mentioned illegal accounts. For marriage, dating and dating merchants, please submit relevant qualifications for professional identity authentication and use legal identities for marketing in the community. (Xiaohongshu Potato Butler)

2. Yaowang Technology: Currently studying virtual live broadcasts and other businesses, and is currently only in the research stage

According to the news on April 3, Yaowang Technology stated on the interactive platform today that the company currently has plans and layout in the directions of digital virtual human IP and digital scenario construction. The company's digital virtual person Kong Xiang is currently a relatively mature digital virtual person on the market. At the same time, Kong Xiang has made commercial monetization in the direction of commercial endorsement advertising, and is one of the digital virtual persons with the most advertising endorsements in the market. Virtual digital scenes are also well-application in short videos and long videos. For example, Kong Xiang’s video content production is completed in the company’s own digital virtual studio. (Stock Bar)

Internet news

3. 2022 Hurun Brand List Releases Alibaba’s 8 brands are on the list

The list shows that Kweichow Moutai has become the "most valuable Chinese brand" for the fifth consecutive time, and is the only brand with a market value of one trillion yuan. JD.com fell 25% to 120 billion yuan, but rose two places to seventh. In addition, Pinduoduo, Tmall and Taobao fell out of the top ten, Pinduoduo fell from 10th to 14th, Tmall fell from 7th to 15th, and Taobao fell from 8th to 28th. Alibaba is still the parent company with the most brands on the list, with a total of 8 brands on the list, including Tmall, Taobao, Cainiao, Ele.me, Youku, Hema Fresh, Gaode Map, and Flying Pig. (Hurun Baifu)

4. Hong Feng stepped down as chairman of Xiaomi Consumer Finance

According to the news on April 3, Tianyancha App showed that recently, Chongqing Xiaomi Consumer Finance Co., Ltd. had industrial and commercial changes. Hong Feng resigned as the company's legal representative and chairman, and still served as director. Yue Kai took over as the legal representative and chairman, and Liu Li resigned as director. Information shows that the company was established in May 2020 with a registered capital of RMB 1.5 billion, and its business scope includes issuing personal consumption loans; accepting deposits from shareholders' domestic subsidiaries and domestic shareholders; borrowing from domestic financial institutions, etc., and is jointly held by Xiaomi Communications Technology Co., Ltd., Chongqing Rural Commercial Bank Co., Ltd., etc. (Tianyan Check)

5. Bilibili wholly owned by Bole Network Technology

According to the news on April 3, Tianyancha App showed that recently, the Bolumi affiliated company Shanghai Bole Network Technology Co., Ltd. had an industrial and commercial change. Zhang Zhendong and Pan Ziqiang withdrew from the ranks of shareholders, adding Shanghai Bilibili Technology Co., Ltd. to shareholders and wholly-owned shares. At the same time, the company's legal representative changed from Zhang Zhendong to Zheng Binwei, and the registered capital increased from RMB 1 million to RMB 11.4 million. (Tianyan Check)

6. The pilot application for Shenzhen cross-border e-commerce retail export enterprises has officially started

According to April 3, in order to further improve the high-quality development of Shenzhen's cross-border e-commerce, the Shenzhen Municipal Bureau of Commerce recently issued the "Implementation Rules for the Shenzhen Municipal Bureau of Commerce to Encourage Enterprises to Participate in the Sunshine Application for Cross-border E-commerce Retail Export". In the future, the Shenzhen Municipal Bureau of Commerce will work with government departments such as customs, taxation, and foreign exchange, jointly study and introduce supporting policies and convenient measures for pilot enterprises participating in the sunshine application for cross-border e-commerce retail exports. (Shenzhen Government Online)

Cross-border newsletter

7. Shopee launches the advertising incentive plan for April 2023

According to April 3, Shopee launched the advertising incentive plan for April 2023. The event will be launched from April 1 to April 30, 2023. Merchants can recharge advertisements in various channels, and the recharges that month reach any level requirements, and they can receive corresponding level rewards. Detailed rebate situation: the cumulative rebate amount of USD 50 in the first quarter, and the rebate amount of USD 5 in the first quarter; the cumulative rebate amount of USD 100 in the second quarter, and the rebate amount of 15; the cumulative rebate amount of 150 in the third quarter, and the rebate amount of 20 in the fourth quarter, and the rebate amount of 20 in the fourth quarter, and the rebate amount of 30 in the rebate amount. It should be noted that the event rewards are only for stores that have never used ads before April 1, 2023 and have recharged for the first time that month. (Shrimp Skin Seller Learning Center)

8. Amazon Japan's increase commissions and FBA fees in 2023

On April 3, Amazon Japan announced that commissions, FBA fees and FBA inventory storage fees will increase in 2023. In addition, the platform has also launched a new product reward plan for Amazon FBA. Starting from April 1, 2023, according to the Amazon FLM Small Product Plan, a shipping fee (program fee) will be charged 15 yen per piece. The Amazon logistics delivery fee is adjusted as follows: the standard size category is divided into the following three sizes, Standard-2a is 434 yen per piece; Standard-2b is 465 yen per piece; Standard-2c is 485 yen per piece. Other FBA shipping rates remain the same. In addition, the purchase fee of the buyer will be cancelled. (Amazon Seller Forum)

9. EBay recommended advanced promotional advertising campaigns are available online

April 3rd news, in order to help novice sellers get started with PLA faster, eBay launched an eBay recommendation advanced promotional advertising campaign. According to the recommendation algorithm for eBay's advanced promotional publication, eBay will select some items that may be more suitable for PLA to be published based on the specific performance of the item listing history of the seller's account, and based on this, it recommends the corresponding eBay recommendation advanced promotional publication advertising campaign for sellers. Sellers who receive a recommended campaign will receive notifications in their Seller Center - "Marketing" module - Advertising bulletin board. (eBay)

10. Amazon Europe website releases a reminder for holiday mode for self-delivery sellers

On April 3, Amazon Europe reminded sellers who are not open for business in the following Easter, Qingming Festival and Ramadan to set the holiday settings to vacation mode, and suggested that sellers set "order processing capabilities" to handle suddenly increased orders during the holiday. Amazon sellers will usher in a series of holidays and commemorations in the coming weeks, including Easter, Tsing Ming and Ramadan. Amazon Holidays are not counted as business days when estimating the seller's estimated shipment date and delivery date. The estimated delivery date and delivery date are postponed to the next business day after the holiday. (Amazon Seller Forum)