#Laogao E-commerce Newsletter# [March 5 E-commerce Morning News] Tmall Elf released a "Women's Power" charity plan to support women's employment; Taobao Live set March as the "Spring Sowing Month", and 100 county and city mayors will live streaming goods; Pinduoduo and Zhejiang University donate 10 million yuan of epidemic prevention equipment to 26 hospitals in Hubei; Jack Ma donated 1 million Japanese masks to ignite Japanese social media; Wang Xing's internal letter: Meituan will increase investment in science and technology research and development in the next ten years...
E-commerce newsletter
1. Tmall Elf Releases "Women's Power" Charity Plan to Support Women's Employment
March 4th news, today, Tmall Elf announced the launch of the "Women's Power" charity plan. Tmall Elf will work with thousands of partners to make targeted donations based on the sales revenue of smart home devices to support women's employment. It is reported that the donation funds will be donated by Tmall Elf through the Alipay Charity Foundation, specifically for women's vocational training. At the beginning of this year, Alibaba announced the upgrade of its strategic layout on IoT, upgrading the Tmall Ghost business of the artificial intelligence laboratory to an independent business unit, led by Ku Wei, head of Alibaba Cloud IoT. (E-commerce News)
2. Suning: Sales of hanger and ironing machines increased by 120% year-on-year in February
On March 4, Suning recently released the big data on small appliance renewal in February, showing that as the main force in the fight against the epidemic, sales of hanger and ironing machines increased by 120% year-on-year, and disinfectors increased by 13,777%; among kitchen appliances, electric ovens increased by 280% year-on-year, air fryers increased by 659%, and electric lunch boxes increased by 2612%; in addition, the development of the "lazy economy" attracted attention, and the vacuum cleaner category increased by 76% year-on-year. Recently, data disclosed by Suning showed that Suning's order volume in February increased by 866% year-on-year, and GMV increased by 2061%. (Source: Beijing News)
3. Taobao Live sets March as the "Spring Sowing Month" and 100 county and city mayors will broadcast live goods.
According to March 4, Taobao Live recently announced that March 2020 will be designated as "Spring Sowing Month". In the "Spring Sowing Month", more than 100 county and city mayors will come to Taobao live broadcast room to bring goods to local agricultural products. Recently, the February "opportunity" report released by Taobao List showed that Taobao live streaming has become the largest growth opportunity in 2020. In February, the transaction amount of Taobao live broadcast merchants doubled year-on-year, and the average order volume increased by more than 20% month-on-month. (E-commerce News)
4. JD.com invests 1.5 billion resources to release the "Spring Rain Plan"
According to news on December 4, today, JD.com announced that it will invest 1.5 billion resources to launch the "Spring Rain Plan". The plan aims to clear the "damshe lake" of industrial chain circulation and quickly solve the problem of unsalable sales; bring more low-priced good products to consumers, fully meet the explosive consumption needs in the later stage of the epidemic; boost consumer confidence and help the entire industrial chain return to the fast lane. It is reported that the "Spring Rain Plan" will integrate the marketing capabilities of the entire platform to support key categories, tilt more traffic resources towards unsold brands and merchants; realize the online "cloud resumption of work" of offline stores through an omni-channel model; introduce special policies to lower the threshold for merchants to enter, etc. (E-commerce News)
5. Pinduoduo and Zhejiang University donated 10 million yuan of epidemic prevention equipment to 26 hospitals in Hubei
According to 36Kr, a batch of COVID-19 testing equipment that Pinduoduo and Zhejiang University urgently purchased by Zhejiang University arrived in 26 hospitals in Wuhan, Jingmen, Huangshi and other places in Hubei at the end of February, with a total value of nearly 10 million yuan. At present, all of these equipment have been installed and debugged and officially put into use. In January this year, Zhejiang University announced the establishment of a special fund for the prevention and control of virus infections and respiratory infectious diseases in Pinduoduo, with a fund size of 100 million yuan, and will be specially used to support the prevention and control of viral infections and respiratory infectious diseases, especially the support and guarantee of the new coronavirus epidemic and scientific research. (E-commerce News)
Internet news
6. Jack Ma donated 1 million masks in Japan to detonate Japanese social media
According to reports on March 5, 1 million masks donated by Jack Ma arrived in Japan recently. This triggered Japanese social media. On Yahoo and Japanese Twitter, donating masks to Jack Ma and Alibaba Charity Foundation have become popular topics, and "Jack Ma" and "masks" have also become popular search keywords on the Internet. It is reported that on March 2, the news that Jack Ma Charity Foundation and Alibaba Charity Foundation donated covers to Japan was released by multiple media outlets in Japan and became the headline of Japan's most popular portal Yahoo, Japan, for nearly 8 hours in the headlines. What is even more heartwarming is that Jack Ma’s poem on donating materials - a green mountain, carrying the wind and rain together. (Cailianshe)
7. Wang Xing’s internal letter: Meituan will increase investment in scientific and technological research and development in the next ten years
On March 5, it was learned from insiders of Meituan that on the occasion of Meituan’s tenth anniversary, founder Wang Xing issued an internal letter to the company on March 4. Wang Xing said that Meituan has gone through its first decade since the first group buying project was launched on March 4, 2010. Today is Meituan’s tenth birthday. What’s more important than this is that Meituan will usher in a better decade. Wang Xing said, "In the new decade, we will increase investment in scientific and technological research and development, so that science and technology can better develop inclusive industries, and will further improve organizational construction and talent development." (E-commerce Daily)
8. Ministry of Industry and Information Technology Luo Junjie: Health codes should prevent data leakage and abuse
March 4th news, today, Luo Junjie, Director of the First Department of Equipment Industry of the Ministry of Industry and Information Technology, said at a press conference that technology companies such as Alibaba and Tencent have developed some mini programs in a timely manner and launched "health codes" for epidemic prevention and control, providing convenient and fast "pass" for resuming work and production. As a regulatory department, in the process of data analysis and use, it is necessary to strictly implement relevant measures for data security and personal information protection in accordance with relevant laws and regulations on personal information protection, effectively strengthen supervision, and prevent data leakage, abuse and other violations. It is reported that as of February 24, Alipay health code has been launched in nearly 200 prefecture-level cities across the country. (Lieyun.com)
9. Google bans advertising using the COVID-19 pandemic, but there are still fish that miss the net
A Google spokesman said that despite the company's policy prohibiting the use of the coronavirus for advertising, they showed many of these ads as of Wednesday afternoon. Products that promise to prevent coronavirus are on the sponsored shopping list of the product search page, and also appear in Google display ads on third-party websites. A Google spokesman pointed out that the company has formulated a "sensitive incident policy" for advertising. Under this policy, Google will ban content that “may use events such as natural disasters, conflicts or deaths.” The company said the coronavirus outbreak “within the scope of this policy, we are actively implementing it across the platform.” (Sina Technology)
Cross-border newsletter
10. AliExpress releases practical shipping guides to help merchants resume operations
Affected by the epidemic, AliExpress recently released a practical guide to merchant shipments to help merchants operate. First, AliExpress has made adjustments to the relevant policies. For successful orders paid before 24:00 Beijing time on March 5, the deadline for the stocking period will be extended to 24:00 on March 15. At the same time, for orders before March 5, when the buyer initiates a cancellation request, the merchant needs to respond to the buyer's request within 24 hours, and if the timeout does not respond, the order will be automatically closed. Secondly, AliExpress also made some suggestions for merchants. Whether it is IM's response or taking the initiative to give up store coupons, merchants try their best to comfort and retain their customers. At the same time, merchants also need to survey their suppliers' resumption of work and supply time, and readjust their product strategies. In addition, merchants can also actively learn refined operational knowledge and pay attention to and participate in the 328 major promotions. (Hugo.com)
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