Morning information:
1. Luo Yonghao’s Taobao live broadcast room set a record 120 million yuan;
2. Douyin upgrades the expert binding rules again;
3. Toggle the dual-column mode in the Douyin test recommendation column;
4. Douyin’s content community APP Crocodile is back on the App Store;
5. Bilibili launches a high-energy chain APP to explore digital asset business...
Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.
E-commerce newsletter
1. Douyin’s content community APP Crocodile is back on the App Store
According to April 3, Douyin’s content community APP “Crocodile” was re-listed on the App Store on March 31. It is reported that Konong is a content community under Douyin. Users can browse videos or text updates such as daily life, grass planting and other videos shared by other users in the community. (NetEase News)
2. TikTok test recommendation column toggle dual column mode
According to April 3, Tech Planet exclusively discovered that the "Recommended" portal above the homepage of the Douyin APP has tested the viewing mode of switching from a single column to a double column. Simply put, users can change from the previous viewing mode of video or text up and down to the viewing mode of double column waterfall flow. Compared with the system recommendation of single column mode, the content display mode of double column waterfall flow can allow users to actively choose to watch. (Tech Planet)
3. TikTok upgrades the expert binding rules again
On April 2, according to the Douyin Life Service Business Observation official account, in order to better provide services to group buying experts and MCN institutions of Douyin Life Service, the platform will update and upgrade the rules for institutional binding experts according to the "Matching Platform User Service Agreement" and "Institutional Expert Account Binding Agreement". Specifically, Lv0~Lv5 experts: The platform does not bind Lv0~Lv5 experts, and institutions can bind all experts with the sales capacity level Lv0~Lv5. Lv6~Lv7 experts: Each institution can obtain 5 initial binding quotas. After the 5 bindings are over, the relegation rate of the Lv6-7 experts of the institution will be assessed every month. If the relegation rate of the month is greater than or equal to 70%, the number of Lv6-7 bindings will not be limited in the next month. If the relegation rate of the month is less than 70%, the relegation rate of the Lv6-7 experts will not be bound in the next month. Initial binding quota: After the institution enters, 5 Lv6-7 experts will be given a binding quota. If the binding is over 5 (the existing binding is also counted), enter the assessment. If the binding is under 5 (the existing binding is also counted), it will not enter the assessment. Assessment objectives: relegation rate of Lv6-7 masters, pass the assessment: If the relegation rate is greater than or equal to 70%, the binding of L6-7 masters is not restricted and they will participate in the monthly assessment in the future. (TikTok Life Service Business Observation)
4. Kuaishou cracked down on chaos in self-media and reset 14,945 related user information
According to the news on April 1, Kuaishou announced today that in order to thoroughly implement the special deployment arrangements for "clear and strict rectification of 'self-media' chaos" and to effectively create a clean and upright online environment, the platform strictly deals with "self-media" accounts and content such as spreading rumors, counterfeiting, and illegal profits. At the same time, it conducts in-depth research on the number of fans and economic punishment measures for illegal "self-media" accounts, and launches "zero fans", "eliminating fans" and "restricting fan growth" control measures, and takes multiple measures to resolutely crack down on the chaos of "self-media". According to the platform rules, through multiple channels such as active monitoring and user reporting, 14,945 related user information are reset and 116 illegal accounts are banned. (Kuaishou Blackboard Newspaper)
5. Luo Yonghao’s Taobao live broadcast room set a record for 120 million goods
On April 1, Luo Yonghao’s third anniversary super celebration of Taobao live broadcast room brought 120 million goods, and the order value hit a new high. At 21:6 on March 31, Luo Yonghao successfully sold a commercial communication satellite worth 2 million yuan in the Taobao live broadcast room, setting a precedent for the first time since the birth of e-commerce live broadcast. As of 21:12, a total of 9,735 people have added purchases. The entire venue attracted more than 7.8 million visitors. (Glonhui APP)
Internet news
6. Bilibili launches high-energy chain APP to explore digital asset business
According to April 3, Tech Planet exclusively learned that Bilibili has recently launched an independent APP called "High Energy Chain". It is reported that High Energy Chain is a new generation of applications, culture, games and digital assets launched by the end of 2021 to build a digital ecosystem, aiming to create an open and innovative, all-encompassing digital native community. The launch of the "High Energy Chain" APP is a way to better manage the digital assets of B station users. (Tech Planet)
7. NetEase launches social APP "Pick" overseas
According to April 3, NetEase recently launched a social APP called "Pick" in Japan, which is a product dedicated to high school students' "discover the advantages" and "speak the truth". The social gameplay of this social product is to socialize and make friends through functions such as voting and likes. (Whip the Cow)
8. Shentong Express: The company's share repurchase plan has been implemented, with a total of 50 million yuan repurchased
As of March 30, 2023, the plan to repurchase the company's shares has been implemented. The actual repurchase time for this repurchase is from January 5, 2023 to March 30, 2023. The company repurchased a total of 4.9007 million shares through centralized bidding, accounting for 0.32% of the company's current total share capital. The highest transaction price is 11.41 yuan/share, the lowest transaction price is 9.59 yuan/share, and the total transaction amount is RMB 49.9623 million. (Shentong Express)
Cross-border newsletter
9. Cash payment can be made when picking up goods at offline stores at Amazon Mexico site
As xataka.com.mx released, Amazon Mexico site continues to expand in terms of payment methods. Amazon has previously launched financing plans for Mercado Crédito and Coppel in Mexico, as well as cash payment options. Now Amazon has announced that it supports cash payments when picking up. In this way, not only can the purchase process be simplified but the payment and pickup can be completed in one go. It is worth mentioning that at present, this payment method is only available for products sold and shipped in Amazon Mexico and weighing no more than 60 cm or 10 kg. Additionally, the only store that can use it is Farmacias del Ahorro with a commission of 5 pesos. (ENECNEWS)
10. Amazon cracks down on counterfeiting crimes and filed lawsuits against bad actors
Amazon filed three lawsuits against bad actors who fake legal copyright owners, trying to remove the product from Amazon stores. It is understood that Amazon's Counterfeit Crimes Unit (abbreviated as CCU) filed a lawsuit against several bad actors for the first time, who have filed thousands of false copyright infringement claims with Amazon's sales partners in order to remove these sellers and their products from Amazon's stores. According to reports, these false statements attempt to reduce customer choices, harm Amazon's sales partners, and harm the integrity of Amazon's stores. (Yien.com)
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