E-commerce operation skills: 5 major aspects to start e-commerce operation

　　With the flood of the Internet economy and the popularization of the Internet, online shopping has now become the most common shopping method for people. Businesses and businesses are also following consumers' consumption habits to build e-commerce websites, no matter whether your current e-commerce website is in the demand customization period, the online period, or has been operating for a long time. Your website has some operational problems to a greater or lesser extent. The five major e-commerce website operation skills brought by Xuanming Network can help you improve the operation status of your e-commerce website. Let’s talk about the five key operational skills below!

　　1. Website Operation Center's focus: Home page

　　The homepage of an e-commerce website is the page that consumers click the most, the page that is the most preferred, and the storefront that should be decorated the most. And 80%-90% of the homepage clicks are gathered on the homepage, and most consumers think that it is all about e-commerce websites when they see the homepage. Therefore, the operation planning of the homepage is one of the most important click allocation centers for an e-commerce website, and it should do its best to attract more clicks. The fundamental principle is to make the most central information on e-commerce websites and the most matching title appear wonderfully.

　　In addition to the homepage, we can also make good use of the website location on the left, which is the area where users' eyes are more concentrated. The titles, pictures, etc. of these areas should be incitement, with the intention to attract clicks. Some e-commerce websites in the mall system like to do whatever they want and do not pay attention to the spread of clicks on e-commerce websites. When laying out the content, it is not the primary or secondary, and wastes many potential clicks. In the eyes of the SEO search engine, users have a bad experience because the number of clicks on the click is not good.

　　2. Pay attention to the timeliness of content operation of e-commerce websites

　　If consumers find that the content updates of your e-commerce website are always half a beat slow, and they are all expired information, then consumers will think that your e-commerce website is a second-hand sub-product, or an e-commerce website that has been out of business for a long time. Consumers are all very beloved, they all like to try new things, and always like fresh and first-hand content. After seeing this fresh and funny content, they will share it with people in their circle with enthusiasm.

　　Therefore, don’t rehearsal when updating content on e-commerce websites. You must combine it with current news hotspots. Such e-commerce websites give users a vivid and more desire to click. Of course, if you are timely, you should also pay attention to originality. You also need to write in combination with your own product content. This attitude will have a better effect on website operation.

　　3. The most important intention of website operation: to make good user experience

　　The most important intention of operating an e-commerce website is to let customers in need come to the e-commerce website to buy things. Operating an e-commerce website well can greatly improve customers' purchasing wishes. When optimizing the details of e-commerce websites, these links must be done in place: from reading, inquiry, inspection, and after-sales express delivery before purchase, the more detailed the better. The measurement criteria for the quality of the website operation satisfy customers' wishes and consumers enjoy sincere services. For example. A detailed description of a product, whether the picture is beautiful, how to pay, order inquiry, etc., needs to be paid. In addition, since most of the pictures are available on e-commerce websites, the speed of the server opening directly affects the user's experience.

　　4. Requirements and positioning for operating e-commerce affairs

　　1. Requirements for operating e-commerce affairs

　　First of all, you must understand the user's fundamental characteristics including age, gender, homework, income status, behavioral habits, etc., and then you must know where the user will be. This information can be obtained through phased investigations, analyzing Baidu statistics and other related webmasters, and collecting and organizing user data.

　　To get information more useful and faster, it is to find the needs, search for keywords on Baidu index, Baidu, keywords, etc., and then integrate these users to understand them collectively, and conduct in-depth analysis of their needs through investigation.

　　2. Positioning of operating e-commerce websites

　　If the company's e-commerce affairs are not well-positioned, it may not find a clear direction for the shopping mall, which will lead to the company reaching the edge of closure. The positioning of e-commerce websites is also related to the positioning of the enterprise. Positioning mainly includes brand positioning, product positioning, price positioning, etc. All website operation operations must be done around the positioning content, otherwise the users they attract will not have many real potential users.

　　5. Intent and analysis of website operation

　　1. Clearly implement the intention of operating the website

　　To work, e-commerce website operations must first clarify the intention of operating the website, whether it is for sale, or for brand promotion, or to improve popularity, etc. There are more detailed intentions, such as registration volume and traffic. Different operating intentions have different website operation strategies and operation methods. Therefore, in order not to make the operation of e-commerce websites blind, we need to clearly define the intention of operating e-commerce websites.

　　2. Operational optimization can analyze competitors

　　After analyzing competitors, we are actually also analyzing the market conditions of e-commerce markets. Only by understanding competitors in the same industry can you know whether your products have advantages and then maximize their advantages. After analyzing the competitors well, you can improve your opponent's previous path and find new ways. In short, all of them are based on their own products and make the most suitable website operation plan.

　　After reading Teacher Xuanming’s five major suggestions, do you think the idea of ​​e-commerce operation suddenly becomes much clearer? In fact, many people don’t know where to start the operation when facing operation. Through the above summary, I believe that many people know how to do it and what are the existing problems. Only when we perfectly solve every possible problem, can we operate the e-commerce website well.