How to realize your dream on Taobao? Ⅳ

　　I dare not say how much the things I talk about next, but they are all things I spent tens of millions to try out. I want to share with you. But I do know that they are not particularly related to what many of our e-commerce friends do now. If you say that everyone is boring to listen or think what I say is useless, I can only say sorry, because the task given to me by Lao Gao is indeed a summary of the year. I think I still have to express my true feelings in my heart, instead of talking about some data, and something that everyone knows.

　　I'll give you my WeChat. If you want to discuss the direct train, optimization rate, conversion rate, various activities, or the rhythm of e-commerce operations, we can discuss it separately. This is fine, because from the time I started doing e-commerce to now, I have explored it myself and started doing the direct train. So at the beginning of this year, I still have a stage of doing the direct train myself. Because I think that stage is very important, I did it. Of course, our team's friends were also trained by ourselves, so it is still relatively mature, but from a big perspective, it may not be particularly related to what I really want to do, so I will take a precaution with you in advance.

　　This is definitely original, I thought about it myself and wrote it, because I have done traditional retail, so I define it myself. In fact, some people have divided into several levels, such as 1.0 2.0 3.0 4.0, I won’t say it. But I personally think that we also had a lot of traffic in the past, found some merchants, and we attracted some consumers and sold products to consumers. The so-called traffic, for example, we are traditional supermarkets such as Walmart, RT-Mart, etc., but what did I feel after I switched to e-commerce? The traffic is very large, and it can be said that we don’t need too high rent, but I think it is essentially a huge traffic. The huge traffic has attracted many of our merchants. In turn, many merchants have attracted a lot of traffic, and ultimately attract many consumers and sell their products to consumers. But there is a problem with these two models. Don’t block them to me!

　　When I was in the supermarket, there were ten brands, slowly reaching fifteen to twenty, but there were three thousand radishes and five hundred pits. At that time, I had a deep feeling in my career as RT-Mart. At that time, our group had a sub-brand. There were more than 70 stores or more than 60 stores in East China. I spent a lot of money. I felt that it was impossible to have no turnover. There was always a turnover of several million a day, but the worst turnover was that it was only 80,000 yuan a month, and I was going crazy. I entered dozens of stores, how could I have a turnover of 80,000 yuan?

　　So I said that this is the thing that I am very happy about doing e-commerce. I was slow to grasp information. At that time, I drove with several of my sales managers. I spent a day walking through four small cities and nine stores. I went to find stores at this pace, otherwise I would not have found them all. Basically, in a week, I searched all the stores in East China and better stores. Finally, I was surprised to find that many stores did not put our products on at all. This is normal. When it reached a certain stage of development, the traffic of its channel was actually not enough to support so many merchants. This will inevitably lead to another situation. For example, when we were doing e-commerce, we had a good opportunity, which was to prevent us from seeing whether our store was a big company or a small company, so we were proud. But now we have to highlight whether the store is a big company or a small company. This is a trend, and the platform must do this. For example, when investing in the early stages, any brand could be entered, but gradually there were only first-tier brands, because there were so many pitfalls. Of course, it had to give resources to good brands and good merchants who could integrate resources to obtain more business.

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