How to realize your dream on Taobao? Ⅶ

　　What is my favorite thing about? The simplest thing is b2b, a supply chain platform for home furnishings, but what you see is definitely not a simple platform for selling goods. Any business model that wants to succeed must be more efficient than the original model. If your efficiency is not high, it will basically be meaningless, or it is just a false proposition. So we want to improve the efficiency of the upstream and downstream efficiency. We can put thousands or tens of thousands of upstream factories into a platform and open them for free first, so that they can update their own goods and inventory by themselves. Because I believe it is not difficult to do this with my connections. Their goods cannot be sold and this demand is urgently needed, so many factories have joined. Of course, I also have core factories, and one hundred are the best. How to improve the minor drawbacks? It depends on my previous experience and my understanding of retail.

　　Why is the best company that makes home textiles only has a scale of 20 to 30 billion yuan, and it is difficult for it to exceed 10 billion yuan or 20 billion yuan, because its efficiency in opening stores in some places is very low, such as in a county town, because the cost cannot support such a large store as decoration, and in the end it will be a loss, but it can use a 50-square-meter place to display 500-square-meter products. For example, I set up a separate warehouse in Shenyang, and the stores I opened in Liaoning Province do not need to have inventory. They only need to have product samples. You place an order online, I will ship a product in the central warehouse today, and you will receive it tomorrow. In addition, if you are particularly anxious, there are traditional stores, I will supply it with b2b. There is a company in the UK that can display almost all the products used in the home on a very small area. What can these bring to me? The first is service, which is the role of the forward warehouse. The second is that it can bring me a lower traffic cost than online. All my stores may join to do it.

　　Lao Jin opened a company in Japan. Why did I run this company? In fact, this company is not the project I really want to operate. There is a home furnishing company in Japan. I am just the Chinese agent of this company. This company has a history of 450 years. Why should I cooperate with him? It’s for learning, so Lao Jin’s cost is very high, because only by becoming partners with them can they introduce their products to me in depth, which I think is very good.

　　The so-called core competitiveness is what you may achieve in the future on e-commerce platforms. Some people may say that this is nonsense, but there is no way. Sometimes, the truth is nonsense. Core competitiveness requires a very strong supply chain. I hope that starting this year, everyone will devote a lot of energy to integrating your supply chain. If your supply chain has no advantages in the future, it will be almost certain to die. An efficient team is nothing more than thinking from two directions. One is your organizational structure. Even if you only have seven or eight people, you also need to think about whether your business matches your organizational structure. I think there must be a performance system before any management system. If your performance system is unreasonable, then your management system is nonsense. This is my point of view.

　　In addition, what you need now is no longer your refined operational ability. If you don’t have finer rules, you will definitely die. If your advertising cost is still 20% or 50% higher than your peers, you will definitely die. There is no possibility of living. Although Lao Jin’s company has certain people and certain expenses, the ratio of my employees’ salary, rent, water and electricity to turnover is between 3% and 3.5%. That is to say, if your turnover is 20 million, 3% is 600,000. How many people can do it? Secondly, I can do it. The advertising expenses of my express train account for about 3% of the turnover, so I can live. What you need to cultivate now is your marketing planning ability. If you post a very good copy and match it with a very good picture, you may sell a product, so this ability is very important.

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