Tips for giving gifts to increase repurchase rate by 30%

　　#Laogao E-commerce# Now, for Taobao sellers, the vast majority of sellers basically know how to improve the customer experience through small gifts, but will you really make the value of the gifts famous? So today we will talk about how to help us improve conversions and increase customer experience through giveaways, so as to improve our repurchase rate.

　　1. First, clarify what the purpose of giving gifts to your store?

　　1. To improve the conversion rate of your store

　　In most cases, if your baby has some explanations for the giveaway in the main picture or details, most buyers will feel that they are taking advantage of it. If the giveaway is still attractive, then the click rate and conversion rate for your baby will be improved to a certain extent. Refer to Figures 1 and 2.

　　2. To improve the DSR and evaluation of your store

　　If the purpose of your gift is to improve your store’s evaluation while giving buyers a better shopping experience. Then you can not mention it in the baby introduction. When the buyer receives the goods, he will give the buyer a bigger surprise, thereby improving the buyer experience in your store and improving the praise rate. As shown in the picture:

　　2. What skills do you need to master when choosing a gift?

　　1. The gift should be related to the baby sold

　　Gifts cannot be given only at cheap prices. If the buyer cannot use them when receiving the gift, then their actual significance is not much. It is best to have a certain degree of correlation with the baby sold, so that the buyer feels good value for money. As shown in the picture:

　　2. The gifts you give must be in line with the right time

　　Although many sellers will notice this problem, it is still necessary to remind you here. For example, you can choose to give away peace fruits for Christmas gifts. If you are special and donate pears, it will probably make the buyer feel uncomfortable. The homonym of li and li, and the homonym of umbrella and san, etc., everyone should pay attention to this when choosing a gift.

　　3. The quality of the gifts must be guaranteed

　　Although it is a gift, if the buyer receives it or uses it for only a while, the gift will break. Then the buyer will have more or less resentment, which will make a bad evaluation of the store.

　　4. The cost of gifts must be controlled well

　　Since it is a gift, its price must be controlled within a reasonable range. If the value of the gift is too high, you must consider whether it will affect your profits. If the baby's sales price is increased in order to give gifts, then we must consider whether increasing the baby's sales price will affect the baby's competitiveness in the same industry.

　　The editor of Laogao Crown Club reminds: A small gift seems simple, but in fact there are many factors to consider. Therefore, before publicity, you must make sufficient planning to avoid various problems after the event begins. Otherwise, there will be a thankless feeling and a waste of the store owner's energy!

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