How to realize your dream on Taobao? Ⅴ

　　We are facing a problem now, for example, we want to promote a product. Because of the price ranking, you either have a strong brand or a very cost-effective product. However, in 2015, many traditional companies were in great pain. To give the simplest example, in 2013, our quilt was fighting a price war, and all good brands had such a stage. In addition to extremely personalized high-end brands, I remember that when we fought a price war in 2013, a merchant sold a quilt for 99 yuan per piece, and we were all very shocked. How could the quilt be sold for 99 yuan per piece? This is absolutely not possible! For this matter, we also found many merchants and called out the merchant that sold for 99 yuan. We negotiated together. It was absolutely not allowed to sell for 99 yuan. 128 was our lowest price. He said, "Brother, we won't sell for 99 yuan. We will sell for 128 yuan. After Double Eleven, the price was adjusted to 129 yuan. At that time, the cost of this quilt was 60 yuan. By 2014, 99 was basically the normal price, and this was the case in the entire category.

　　Everyone knows that order swiping in 2014 is very good. The backstage basically gives you a window to brush. You can check it yourself after brushing it. Some of them will be eliminated. Basically, this is the routine, which is the truth. Although we have never brushed orders now, brushing orders is a good opportunity for those who started working, because they have no inventory or team. At that time, they can open a store. One store only costs a few dollars, but the return on order swiping is huge, which means that the cost of crime is extremely low. For us, we have a large team with 20 to 30 million in stock. What should we do if we really brush it? So it is very painful to encounter this problem. Fortunately, our hit products are thousands of pieces a day, and when we make mosquito nets in summer, it is five thousand pieces a day, so you can't get enough of brushing orders. It is impossible to brush 5,000 pieces a day. So this means that we have not done such a thing. In the 2015, this matter is not so open. Looking at it ourselves in the background, there is a certain probability that we are caught.

　　A large number of merchants died this year. I don’t know about other categories. Anyway, there are many home textile merchants running away this year. Lao Jin still has 10,000 or 20,000 yuan and someone ran away. I feel very depressed because I have a very good relationship with that buddy. At that time, he said that the goods were out of stock and it was too late. I asked me to see if I could send some goods for him. I sent them for him and sent them for 19,000 yuan. Finally, he ran away. There was a struggle before he ran away. I knew that the money would not be back, so I called her and said to her very emotionally, "Brother, I am different from others. Others owe you money. He wants to make money for you, but I am purely helping you. I will get all the express delivery fees for you, and I will pack it for free. Can you live by yourself if you don’t give me this money? Then the phone will not be connected next time, and it will be so painful this year, so we need to think about it?

　　Because there are many channels such as Tmall think tanks, including we can communicate with some search departments to how to develop healthier, because healthy development is very difficult now. Usually, there are several big sellers in our category and we have a good relationship. Let’s talk together. We categorize Taobao sellers in our industry. One category is the low-price volume-driven type, not life-driven type, and the other category is the high-price order-driven type. Because the high-priced product has high profits, it is more suitable for order-driven. Anyway, he doesn’t have to sell too much. He sells 200 pieces every day and brushes 100 pieces. One hundred pieces are real or profitable. Another type is that they pretend to die in normal times, and suddenly the whole event is relying on some false propaganda and other means.

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