#Laogao E-commerce Newsletter# [E-commerce Evening News on April 24]

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Ningbo City releases the 2023 Double Product Online Shopping Festival and E-commerce 618 promotional activities

According to the report on April 24, according to the requirements of the "Notice of the General Office of the Ministry of Commerce on Holding the "Fifth Double Product Online Shopping Festival", the Ningbo Municipal Bureau of Commerce has formulated the implementation plan for the 2023 Ningbo Municipal Double Product Online Shopping Festival and E-commerce 618 promotional activities. Among them, the activity time of JD platform is from April 28 to the end of May. Judging from the content of the event, the "double promotion and double strength" Ningbo consumption coupons are issued to local consumers in the JD Mall Double Product Online Shopping Festival area. Ningbo consumers use physical products designated by JD self-operated categories, and use the "government subsidy + JD Resource Import" method, combined with the JD Mall platform discounts to stimulate local residents' consumption. (Ningbo E-commerce)

2. Douyin e-commerce upgrades the "Firefire Plan"

On April 24, Douyin e-commerce’s “Firefire Plan: Sowing Season” has begun. From that day on, creators of L2 and above can enter the official targeted product pool through the planning entrance, and sell related products with low commissions. Sales will be converted into points for redemption of "sense coupons" or credit points. Those who have outstanding performance in selling goods can obtain the honorary certification of "Helping Social E-commerce Authors". So far, 91,000 books have been sold in the event. (Tiktok e-commerce)

3. Weiya appeared at a time-honored event to share her live broadcast experience

According to reports on April 24, there were reports that Weiya was recently invited to appear at the Hangzhou time-honored brand carnival event. According to reports, as the "chief mentor" of Zhejiang Centennial Time-Old Brand Research Institute, Weiya introduced experiences and techniques to help time-honored brands break through the circle and renew them at the third season "Boat Say·Grand Canal Time-Old Brand" and "Wulin National Trend Consumption Season". Regarding the concern that this move has attracted, whether Via may make a comeback, many senior industry insiders believe that it should have nothing to do with her comeback. According to public reports, as early as October 2022, Weiya taught publicly to the head of a time-honored brand in Zhejiang Province. (Yiou.com)

Internet news

4. Baidu Wenxin Yiyan Enterprise Service Internal Test Demo exposed

On April 24, it was learned from an email sent to customers by Baidu that Baidu had previously launched an internal test of Wenxin Yiyan's enterprise services. Judging from the exposed demo, Wenxin Yiyan Enterprise Service will be the first to cover corporate office, tourism services, e-commerce services, government services, financial services and other scenarios in the future, and can realize PPT production, document generation, travel itinerary planning, booking and adjustment, e-commerce sales script generation, digital live broadcast, financial information retrieval and investment proposal generation, etc. (Science and Technology Innovation Board Daily)

5. Jihong Co., Ltd.'s net profit in the first quarter of 2023 was RMB 70.4308 million

According to April 24, Jihong Co., Ltd. released its first quarter report for 2023 today. The company's net profit attributable to shareholders in the first quarter increased by 64.30% compared with the same period last year. The reason for the growth is mainly due to the fact that the company's cross-border e-commerce business major sales areas such as Southeast Asia and other overseas consumer markets continued the market trend of gradually recovering in 2022, with increasing demand in overseas markets and increasing customer purchasing power. With its excellent digital operation capabilities, the company achieved a continuous increase in the scale and profit of cross-border social e-commerce business orders. In the first quarter of 2023, the net profit attributable to shareholders of cross-border e-commerce business increased by 104.70% year-on-year. (Jihong Technology)

6. Kuaishou founder Su Hua established Chuangzhi Exploration Company

According to the news on April 24, Tianyancha App, Beijing Chuangzhi Exploration Technology Co., Ltd. was established recently with a registered capital of 1 million yuan. The legal representative, executive director and manager are Su Hua, the founder of Kuaishou, and he is wholly owned by him. Kuaishou co-founder Yang Yuanxi serves as the supervisor. The company's business scope includes technical services, technology development, technical consultation, technology exchange, technology transfer, technology promotion; information consulting services; social and economic consulting services. (Tianyan Check)

7. Hua Xiaozhu Open Platform: The order volume of small and medium-sized merchants has increased by more than 1 times and the transaction rate has increased by more than 6 points.

On April 24, the "Flower Happy Gathering" 2023 Hua Xiaozhu Open Platform Co-creation Conference was held in Shenyang today. More than 100 partners from the online car-hailing industry across the country attended the conference, including Baidu Map Taxi, Cao Cao Travel, Mai Tian Business Travel, Fengshang Travel, etc. Data shows that compared with the same period last year, the average daily order volume of traffic-based partners' overall taxi-hailing business increased by more than 2.5 times year-on-year. At the meeting, Baidu Vice President Shang Guobin revealed that Baidu Map Taxi was the first to establish an in-depth strategic partnership with Hua Xiaozhu, and the order volume increased by 300%. (Jintai News)

Cross-border newsletter

8. SHEIN launches warehouse carbon emission reduction project

On April 24, SHEIN launched a warehouse carbon emission reduction project. By reducing the use of disposable plastic lunch boxes in the warehouse, it has reduced the emission of hundreds of tons of greenhouse gases, and at the same time accelerated the promotion of warehouse industrial waste classification and recycling and zero landfill plans. SHEIN plans to promote industrial waste management initiatives to all warehouses in 2023. (36Kr)

9. SHOPLINE and Nox Juxing reach strategic cooperation

On April 24, Nox Juxing, an overseas internet celebrity marketing cloud, recently announced that it has reached a strategic brand cooperation with the end-to-end global retail solution SHOPLINE. The two parties will use the interoperability of technology and resources to help brand sellers overseas and help independent website sellers achieve better brand marketing results. It is understood that at present, independent website brands can directly find the relevant Internet celebrity data provided by the Nox Juxing platform in the SHOPLINE platform, and can also go to the Nox Juxing platform to register for Nox Juxing members for free, opening a new experience of Nox Juxing AI + overseas Internet celebrity marketing. (Sohu.com)

10. Amazon Global Store Opens Officially Launches Intellectual Property Education Week

On April 24, on the occasion of the 23rd World Intellectual Property Day, Amazon Global announced that it had officially launched the Intellectual Property Education Week, and will jointly carry out a one-week series of training activities with more than ten authoritative industry associations, law firms and service providers. Amazon will hold three "cross-border e-commerce intellectual property classes" between April 26 and April 28. It is reported that Amazon specially invited law firm partners and other experts who have been deeply involved in the field of intellectual property for many years. They will combine multiple real cases from the legal perspective to explain the hot and difficult intellectual property issues that sellers are most concerned about. (China Net Science)