#Laogao E-commerce Newsletter# [E-commerce Morning News on April 24]

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Douyin Jixing officially launched the "Institutional Own Account" function

On April 23, Douyin Jixing officially launched the "Institutional Self-Owned Account" function, providing institutions with the ability to create their own accounts. Institutions have the management rights of their own accounts and fully support the business model of their own accounts. According to reports, the agency's own account is registered and incubated by the agency, entrusted to employees or experts on a daily basis, and belongs to the agency. The enterprise's own account is an important asset of the institution. In order to solve the problems of asset ownership, management and employee resignation and inheritance of its own account, Douyin Jixing provides the ability to create and manage the institution's own account. (TikTok Life Service Business Observation)

2. Douyin Life Service May Day Preview: Domestic Travel Orders Increase by more than 8 times year-on-year

On April 23, Douyin Life Service released a May Day consumption trend forecast. From the perspective of destination, the order volume of Jiangsu, Shandong, Henan, Zhejiang and Guangdong ranks among the top five in the country, becoming the most popular tourist provinces at present. Recently, Zibo Barbecue has become popular, and the number of related searches in "Shandong" has increased by more than 7 times year-on-year, and the number of travel and accommodation orders has increased by 895%, which is expected to become a popular domestic travel in May Day. In addition, consumers have chosen to manage their image such as hairdressing and nail art before the festival. Douyin life service data shows that the pre-holiday orders in the beauty industry in five cities, Shanghai, Shenzhen, Chongqing, Chengdu and Beijing are the most popular. (Tik Tok Life Service)

3. Pinduoduo released the "2022 Duoduo Reading Report": The number of book consumers increased by 27.23% year-on-year

Compared with 2021, the growth rate of art and philosophy books was faster, with the number of orders increasing by 73.84% year-on-year; literary novels followed closely with an increase of 62.48%. Data shows that the number of orders for the platform publishing house's official flag, book brand flagship stores and franchise stores increased by 58.47% year-on-year; the number of book consumers increased by 27.23% year-on-year. Imported original books are loved by more young readers, and they are gradually leaving the niche circle, with the number of orders being bought three times in 2021. (Litchi.com)

4. Alibaba’s three public welfare projects were selected as “2022CCF Technology Public Welfare Annual Case Collection”

The "2022CCF Technology Charity Annual Case Collection" was officially released at the conference. Alibaba Group's three charity projects were selected, making it one of the companies with the most selected cases. The charity projects selected by Alibaba Group in the "2022CCF Technology Charity Annual Case Collection" are: DAMO Academy Digital Human Sign Language Translation Project, Alibaba Cloud Code Public Welfare Project, and DAMO Academy Elderly Cognitive Screening Public Welfare Project. (Alibaba Charity)

Internet news

5. Zibo’s online ride-hailing orders skyrocketed and calls rose by 258% year-on-year

On April 24, the "barbecue fever" strongly boosted travel demand. According to data provided by Didi Chuxing, the demand for taxi has continued to rise since April. On April 22, the demand for taxi-hailing and taxi calls through Didi calls increased by 258% year-on-year. A driver said, "The order volume in a day is twice as high as before, and the orders are too high to be taken." (Sina Technology)

6. DingTalk’s personal version debuts at the 2023 Spring Nail Summit: It will be based on thousands of questions

On April 23, DingTalk recently held the "Spring of Intelligent Collaboration" DingTalk Summit in Beijing to explore organizational and business changes in the Al era. DingTalk President has demonstrated on-site on-site demonstrations after accessing Qianwen’s big model, users can use “/” to evoke more than 10 AI capabilities on DingTalk. In group chat, newcomers do not need to climb the stairs. Enter "/" in the dialog box to automatically organize the key points of the group chat, quickly understand the context, and generate a to-do and appointment schedule. You can also use "/" to create copywriting, emoticons, etc. in group chats. In addition, users can also train exclusive assistant robots. After creating a robot with "/", you only need to send a link to a document, web page or knowledge base, and the robot can automatically learn the content and generate dialogue questions and answers without manually setting up questions and answers. DingTalk’s personal version is also a highlight of the 2023 Spring DingTalk Summit. According to the official introduction, at present, 3.5 million individual users are using DingTalk every day because of their personal work needs. In order to provide them with a simple personal version of DingTalk, DingTalk launched the DingTalk personal version project on December 28 last year. The personal version launched by DingTalk will be based on Qianwen, which can provide AI capabilities for multimodal interaction, integrate wolai's knowledge base and Alibaba Cloud Drive, and provide basic video conferencing and IM communication functions. (DingTalk)

7. Ctrip Business Travel Releases the "2022-2023 Business Travel Management Market White Paper"

2023年中国差旅复苏势头领跑全球。白皮书显示，2022年中国商旅支出预计恢复至疫情前75%左右水平；并预计在2023年恢复至89%，商旅支出增长率预计达到18.9%，较2022年大幅增长；其中，2022年商旅人士平均出差次数为7.4次，较2021年增长0.5次；外商独资企业和小型企业的出差频率增长显著等。从携程商旅业绩恢复来看，一季度携程商旅整体业务同比2022年增长超过三位数百分比，且大幅赶超2019年水平。（携程黑板报）

Cross-border newsletter

8. eBay Germany launches new advertising tools to help brands improve return on investment

Specifically, eBay sponsored advertising enhancement beta: After negotiation with eBay, the brand provides its authorized dealers with an advertising budget of at least €10,000. Authorized dealers use this budget to promote these brands’ merchandise through targeted advertising campaigns and reach buyers at quality locations in eBay searches. While authorized merchants increase sales opportunities for their products, brands can increase the return on investment on their advertising budgets. (eBay)

9. 2023 Amazon new seller entry officially started today

According to April 23, the entry of new Amazon sellers in 2023 was officially launched today. It is understood that over 1.9 million small and medium-sized sellers sold on Amazon in the past eight years, contributing nearly 60% of Amazon's total retail sales, and hundreds of thousands of Chinese sellers have used Amazon to expand their global business. The number of Chinese sellers who have registered brands on Amazon has increased by 40 times in the past four years. In order to help Chinese sellers better seize business opportunities and take every step more efficiently and solidly, Amazon provides new sellers with further optimized and improved assistance measures and benefits to new sellers who have settled in 2023, and increases support, covering one-stop welfare resources in the entire stage from registration to operation and order placement. (Opening a store on Amazon worldwide)

10. Amazon's Whole Foods Supermarket announces layoffs of hundreds of employees and makes business organization adjustments

According to media reports, Amazon's Whole Foods Supermarket recently announced that it will lay off hundreds of employees to streamline operations. Based on the total number of employees around the world, it is estimated that the total number of employees is 105,000, and the proportion of layoffs this time is less than 0.5%. According to an internal document from Whole Foods, the company plans to adjust and reorganize certain global and regional support teams in the next two months. As part of the change, Whole Foods originally operated in 9 different regions, but after restructuring, it will be transformed into 6 regions. Currently, Whole Foods Supermarket has 500 branches and plans to open another 50 branches. (CNBC)