How can we create a high-profit hot product?

　　As long as you enter the Taobao industry, creating hot products is basically the goal of every store owner, but creating hot products is not that easy. Today, the editor of Laogao E-commerce will tell you how to create high-profit hot products?

　　A hit product with good profits cannot be separated from 6 aspects:

　　1. Coordinate efficient teams (teams are divided into internal teams and external cooperation teams)

　　2. The product itself (a good product is the premise)

　　3. Vision (good vision directly affects click-through rate and conversion rate)

　　4. Financial strength (it is impossible to achieve large-scale hot products promotion and making goods without a certain amount of funds)

　　5. Supply chain (fast reaction, trustworthy supply chain is very important. The goods can be sold and shipped without goods or the quality problems are made, resulting in high returns, which will greatly reduce profits)

　　6. Operation promotion (Operation promotion is to solve the problems of mid-range and traffic. Having a good product is to find ways to make traffic)

　　A hit product with a large profit needs several characteristics:

　　1. Large sales volume, profit margin or profit value is relatively large (how do you understand this? For example, if you sell 5,000 pieces per product, the gross profit per piece is 10 yuan and a product is 1,000 pieces per day, the gross profit per piece is 200, obviously under the same circumstances, the latter has a large profit).

　　2. The average return rate (the return rate cannot be too high. If the return rate is too high, not only can it not make money, but it may also lead to squeeze a large amount of inventory if it is not controlled well).

　　3. Do not numbly prepare stocks based on data to avoid overloading too much inventory. What you fear most when doing e-commerce is to reduce inventory.

　　4. The proportion of promotion fees should not be too high, of course the lower the better! I hope everyone can understand these points!

　　Next, I will talk about some of the operating procedures and details of this popular product. The first thing is where the product comes from.

　　This product originally came from the market stall and then modified the layout! It is equivalent to a revamped model in the market! Because it is a modification, it is equivalent to an exclusive model! No one else on the market has this model, which ensures the independence of the pre-stage model! Second, regarding taking photos, I am looking for one of the most expensive models at present (taking photos does not depend on the cost or cheapness, but it is actually difficult to define and follow whether it is good or bad, so the cost of trial and error of taking photos is also relatively high! As for the matching of taking photos, scenes, how to choose models, etc., I will not talk about them one by one, these are not the key points I want to express).

　　After the product is packaged, it will be the operation and promotion work. The first step is to measure the image and model, because the basic data has been measured in another store before it was put on the shelves. When the data is OK, I decided to use this baby as the main product. Regarding how to measure the image and model, what data is needed for the popular model to match the standard data! For each category, let’s take down jackets as an example: the click rate of popular products (the click rate I mentioned here is the click rate of the keywords on the mobile site) in my opinion, it should be greater than 4%. If the click rate of flat sales and traffic diversion products is greater than 3%!

　　The collection rate of the direct train is greater than 7%, and the overall collection rate of the baby is greater than 9%, visitors/(collection amount + enlargement amount), map measurement (click rate), and model measurement (see the proportion of collection and purchase in the early stage and see the conversion in the later stage). My approach will separate the measurement and measurement models. Many operation promotions like to operate these two data at the same time!

　　After confirming the words to drive the express train, you will be the title! After the title is completed, we started getting on the bus. You can see the basic data of my baby through the business consultant. The direct train was maintained on the first day, and the direct train was suspended on the second day and the third day. Many people asked why it was suspended. First, the direct train had already made the account weight once before. The plan weight is relatively high, and the pictures are measured well. Skip the image measurement process directly and pauses to wait for points. There are many other things to do in this process! Instead of the training institutions outside say that they are doing illegal cars, people who have driven illegal cars know that natural traffic is difficult to explode!

　　On the fourth day, we start to do volume (communication and marking) and popularity spiral (but we must ensure the data rate). After the initial option relocation of the express train can solve the data requirements for your later estimate status! To give a simple example, many people use direct trains to make popular products and find that the traffic flow of the direct train cannot be made. The reason for the reason that the click unit price is too expensive. When you introduce 5,000 clicks per express train a day, your click unit price is 50,000 yuan. When you introduce 50,000 clicks, your click unit price does not change much. I guess you can dare to open up the game! But in most cases, your click unit price will definitely increase significantly! Based on this problem, the weight of the express train must be done in advance. So when the traffic volume of my express train increases, the unit price is lower than before. Why is this? This requires you to estimate the weight and data to be second to the next level in your mind. If you don’t release the traffic, you can get a unit price of 560,000 yuan today. But I won’t release it, so that you can get the ideal traffic and the unit price of clicks will not be too expensive! After the direct train is laid out, just follow the plan form!

　　Paying to show that you have high weight and data feedback is good. Taobao will give you more displays. Large display volume is a direct reflection of high weight. After displaying, Taobao must consider the buyer's preferences, which will lead to the core data of click-through rate. After clicking, you need to evaluate your traffic value and user experience (how many people collect, purchase, purchase and repurchase, follow and share the 1,000 traffic, as well as the baby's stay time, jump rate, visit depth, etc. These data constitute our baby's popularity data)

　　When you understand these, one is to consider the data volume and the second is to consider the data rate. Since data is real-time changes and updates, it has always been in a competitive process, and it is a process of growth and growth. Search is more about evaluating your comprehensive data rather than single data! After understanding the basic principles, then there is a problem with the use of tools (direct trains, drilling exhibitions and other tools, ** and other techniques)! There is a problem with money! The most popular thing in 2016 is the black car. People who have driven black cars don’t want to drive white cars anymore. They think that the unit price of white cars is too expensive. People who have driven black cars have all kinds of black cars and don’t know how to drive white cars after driving black cars. It’s hard for me to understand this. In fact, the principles of black cars and white cars are the same, but the operation details and procedures are different in some aspects!

　　When making a car, you must clarify the purpose of making a car, which is to attract traffic at a low price. Or to start production? Or bursting the natural traffic? Low-price traffic drainage and ensuring that ROI and direct traffic are contradictory! There is no best but better!

　　There are several very important things to pay attention to when making hot products: Prepare some good buyer shows (improve conversions) in the early stage. Second, I’m asking you to do some articles, third, reduce marketing plans that reduce the number of returns due to failure to ship, fourth: Based on the product itself, the copywriting is based on the product itself, fifth: Do a good job in medium and bad reviews (this is very important, about the life cycle of your hot products. First, extend the delivery time by delayed delivery and large batches at the same time, second, delete the medium and bad reviews through technical means), sixth, make a good complaint about theft of pictures, and go to Alibaba to find a waiter to deal with it directly! There is no picture that cannot be shot, it depends on whether you want to throw it or not! If the low-price stolen pictures are rampant, it will affect the conversion of the baby! Therefore, the bad reviews and stolen pictures are specially arranged to be watched and handled by someone! Seventh: Make a good sales estimate. When evaluating that there is not much risk of inventory reduction, you must also drive out the goods and cooperate with your supply chain! Eighth: Do a good job in traffic maintenance and inventory control!

　　In short, on the road to Taobao, you must not only do your own influence, but also have unique insights and good keenness and insight, and only by increasing your bargaining chips! In this way, you will walk smoother and longer on Taobao! Working hard is essential, but the right direction is the most important.

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