March 6 E-commerce Morning News

"#Laogao E-commerce Newsletter# [March 6 E-commerce Morning News]" Pinduoduo's "Anti-epidemic Fund" donated 5 million yuan to the Shanghai Red Cross Society; Taobao Live held a "cloud opening" event for offline merchants in Yiwu and other places next week; Kuaishou E-commerce and Kuaishou poverty alleviation launched the "100-city county magistrate, live broadcast helps" agricultural assistance activities; Xigua Video jointly launched a live agricultural product sales event with Toutiao and Douyin; 72 bookstores in Beijing have settled in the takeaway platform...

E-commerce newsletter

1. Pinduoduo's "Anti-epidemic Fund" donated 5 million yuan to the Shanghai Red Cross Society

On March 6, Pinduoduo and Zhejiang University Education Fund recently donated 5 million yuan to the Shanghai Red Cross Society for the "Prevention and Control of New Coronavirus Pneumonia". The funds will be used specifically to reward medical workers who went to Wuhan to provide assistance and local medical staff in Shanghai who participated in epidemic diagnosis and treatment, in order to commend their contributions in this epidemic prevention and control battle. (E-commerce News)

2. Taobao Live will hold a "Cloud Opening" event for offline merchants in Yiwu and other places next week

On March 6, Taobao Live announced on March 5 that it will hold a "cloud opening" event for offline merchants in Yiwu and other places next week. By then, many Taobao live broadcast rooms will appear in the Yiwu small commodity market, and consumers around the world can catch a "big show" without leaving home. Xuan De, general manager of Taobao Content E-commerce Department, said: "Holding a collective 'cloud opening' for Yiwu is to see the general trend of local offline merchants embracing Taobao live broadcasts." In the Yiwu small commodity market, Taobao live broadcasts have become a trend. At present, more than 3,000 Yiwu merchants have "opened their doors to welcome global customers" through Taobao live broadcast rooms. Many merchants' first orders after the New Year were sold on Taobao live broadcasts. (Beijing News)

3. 2019 JD Product Short Video Report: The peak daily viewing volume of main image videos exceeded 2 billion times

On March 5, the "2019 JD Product Short Video Report" jointly released by JD Retail Ecological Business Middle Station and JD Big Data Research Institute showed that during the big promotion period, the peak daily viewing volume of main image videos exceeded 2 billion times, of which the POP category's playback rate was more obvious, an increase of 65.94% year-on-year. The total number of videos released during the promotion period also increased by 60.38% year-on-year. (E-commerce News)

4. "Taobao Economic Warm News": 2.4 million new products Tmall first launch brands collectively launched "cloud new"

According to March 6, on February 21, Tmall's "Warm Spring Fighting Epidemic" entered its last day. On the first day of sales, the number of merchants increased by 32% month-on-month; until the night of February 20, the number of active merchants increased by 30% compared with before the opening. Merchants are accelerating new pace while resuming production in an orderly manner. "Taobao Economic Warm News (Sixth)" shows that in the past two weeks, more than 2.4 million new products have been released on Tmall. (E-commerce News)

5. Kuaishou e-commerce and Kuaishou Poverty Alleviation launched the "100 Cities County Mayors, Live Broadcasting" agricultural assistance activity

On March 5, Kuaishou E-commerce and Kuaishou Poverty Alleviation launched a joint cooperation activity of "County Magistrates in Hundred Cities, Live Broadcast Help", inviting county magistrates from all over the country to sell local specialty agricultural products in Kuaishou live broadcast rooms, and match Kuaishou anchors with more than 1 million fans to assist. Kuaishou introduced that at present, the agricultural assistance activities have helped sell 20 tons of Wogan, 3.4 tons of Mengyin apples, and 1.8 tons of sugar oranges. This agricultural assistance activity will also be linked to the live broadcast room of 11 county magistrates on the evening of March 8 to conduct multi-link live broadcasts. (E-commerce News)

Internet news

6. Xigua Video, together with Toutiao and Douyin, launched a live agricultural product sales event

On March 5, Xigua Video, together with Toutiao and Douyin, jointly launched the "Warning the Epidemic Together, Helping Farmers in All Directions" agricultural products live sales activity. County governors from 10 regions including Yiyang, Anhui Dangshan, Guangxi Pingnan, Xinjiang Yuli, Liaoning Zhuanghe, respectively, sold local specialty agricultural products on Xigua Video live broadcast from February 29 to March 2. Statistics show that in the past three days, 10 county magistrates have sold more than 500,000 kilograms of specialty agricultural products in the watermelon live broadcast room, with sales of nearly 3 million yuan. (Cailianshe)

7. JD Technology once again increased its investment and officially launched JD Zhilian Cloud brand

On March 6, JD Cloud and AI Division officially unified the original JD Cloud, JD Artificial Intelligence and JD IoT brands into the "JD Smart Cloud" brand, and officially opened on March 5, 2020. The newly launched "JD Smart Cloud" brand logo has three colors, representing various cutting-edge technologies such as artificial intelligence, Internet of Things, cloud computing and big data. In December 2019, JD.com Group once again increased its investment in technology, integrating the original JD.com cloud, artificial intelligence, and Internet of Things into JD.com cloud and AI business units, integrating three types of technologies to provide customers with rich cloud computing, artificial intelligence, Internet of Things services and one-stop solutions. (E-commerce News)

8. 72 bookstores in Beijing have entered the takeaway platform

It was learned from the Propaganda Department of the Beijing Municipal Party Committee that Beijing and Meituan have reached an industrial collaboration framework agreement on the "physical bookstore + Meituan Platform Plan". 72 Beijing physical bookstores have become the first batch of demonstration enterprises to enter the Meituan platform, and Meituan Platform provides free admission and traffic subsidies to these first batch of bookstores. (Beijing Youth Daily)

9. Domestic air ticket bookings show an accelerated upward trend, with the maximum daily flight segment increase of 230% in February

It was learned from the OTA platform that domestic air ticket bookings showed an accelerated upward trend, with the maximum daily flight volume increase of 230% in February (the increase of the highest relative lowest value of the daily flight volume in that month, the same below), and the maximum daily search volume increase of more than 90%. The number of forward ticket bookings also showed a significant increase, with the weekly flight segments departing in June increasing by 250% month-on-month, indicating that consumer confidence is recovering rapidly. (Southern Daily)

Cross-border newsletter

10. Amazon notifies Seattle employees to work remotely until the end of March

According to foreign media reports, in view of the ongoing impact of the coronavirus, Amazon recently notified the company's employees in the Seattle area to try to work remotely from home until the end of March. It is reported that Amazon has more than 50,000 employees in the Seattle area. Amazon confirmed Tuesday that an employee in the Seattle headquarters office tested positive for COVID-19. (Sina Technology)

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