#Laogao E-commerce News# [E-commerce Morning News on April 29] Morning News : Taobao live streaming pit fee reform: directly linked to sales, no longer charges at once; Amazon announced that it will increase the hourly salary increase of more than 500,000 employees ranging from 50 cents to 3 US dollars; Shentong Express's 2021 production capacity target: achieve an average daily order processing volume of more than 42 million orders by the end of the year.
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1. Adjust the enterprise ERP category in 1688 to collect commissions in the form of a ladder according to the accumulated orders
On April 29, Alibaba China Station Service Market Application Tool Market issued an announcement on April 28 that it would cancel the original corporate ERP category without commissions, and adjust the corporate ERP category to collect commissions in a ladder form according to cumulative orders. And make corresponding revisions to the settlement agreement at the same time. After the adjustment, enterprise ERP applications will charge software technical service fees by means of cumulative order ladder method for fiscal year. ISV will pay software technical service fees to Alibaba (China) Network Technology Co., Ltd. according to the following standards based on the cumulative orders in this fiscal year: 1st level: 0<order number ≤50, 200 yuan/order; 2nd level: 51≤order number ≤500, 150 yuan/order; 3rd level: 501, 100 yuan/order (that is, the orders exceeding the first level are calculated based on the second level of the software technical service fees, and the part exceeding the first level and the second level are charged according to the third level). (E-commerce News)
2. Shentong Express's 2021 production capacity target: achieve an average daily processing order volume of more than 42 million orders by the end of the year
On April 28, Shentong Express stated in its 2020 annual report that in 2021, the company's production capacity target is to achieve an average daily order processing volume of more than 42 million orders by the end of the year. Focusing on this goal, Shentong Express stated that in the sorting equipment, the company will continue to increase investment in industry-leading automated sorting equipment to improve the efficiency of sorting operations; in the trunk transportation, the company will partially replace old vehicles in the full text, increase the purchase of high-capacity sling-mounted vehicles, and improve the capacity level of the trunk line across the network. It is understood that in 2020, Shentong Express completed a business volume of about 8.817 billion pieces throughout the year, an increase of 19.62% year-on-year, and a market share of 10.58%. (E-commerce News)
3. Report: my country's catering revenue in the first quarter increased by 75.8% year-on-year
On April 28, the China Federation of Commerce National Commercial Information Center released the "Analysis of the Operation of Consumer Goods Market in the First Quarter of 2021" (hereinafter referred to as the report). The report shows that my country's catering revenue in the first quarter was 1059.6 billion yuan, a year-on-year increase of 75.8%. It is estimated that it will be a decrease of 2% compared with the same period in 2019 and an average decrease of 1% in two years. Among them, the catering revenue of units above the limit was 228.5 billion yuan, an increase of 77.7% year-on-year. It is estimated that the revenue of catering units and individuals below the limit in the first quarter reached 831.1 billion yuan, a year-on-year increase of 75.3%, a growth rate of 4.5 percentage points faster than in January-February. The proportion of catering income of units below the limit and self-employed individuals to the total catering income is 78.4%. (E-commerce News)
4. Consumer Products Report: Online physical goods retail sales in the first quarter of 2.3 trillion yuan
On April 28, the China Federation of Commerce National Commercial Information Center released the "Analysis of the Operation of Consumer Goods Market in the First Quarter of 2021" (hereinafter referred to as the report). The report pointed out that in the first quarter, the retail sales of physical goods online reached 2306.7 billion yuan, a year-on-year increase of 25.8%, an increase of 33.2% from 2019, and an average increase of 15.4% in two years, a slowdown of 4.8 percentage points from January to February. In the first quarter, the proportion of online physical goods retail sales accounted for 21.9% of the total retail sales of consumer goods, a decrease of 1.7 percentage points compared with the same period last year. Among them, food, clothing and use goods increased by 30.5%, 39.6% and 21.4%, respectively, with an average increase of 31.6%, 8.9% and 15.6% respectively in the two years. (E-commerce News)
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5. eBay's first quarter revenue increased by 42% year-on-year
According to reports on April 29, eBay reportedly released its first quarter financial report for the 2021 fiscal year today. The report shows that eBay's net revenue in the first quarter was US$3.023 billion, a 42% increase from US$2.129 billion in the same period last year, and the market expects US$2.972 billion; net profit from continuous operation business was US$569 million, a 32% increase from US$431 million in the same period last year; in accordance with US General Accounting Standards, eBay's net profit from continuous operation business in the first quarter was US$758 million, a 45% increase from US$522 million in the same period last year. As of the close of April 28, EBay's stock price rose slightly by 1.00% to US$62.32, with a total market value of US$42.405 billion. (E-commerce News)
6. Amazon announced that it will increase its hourly wages by more than 500,000 employees from 50 cents to $3
According to reports on April 29, Amazon announced on Wednesday that it would raise salaries for more than 500,000 employees. Darcie Henry, Amazon’s vice president of global human resources, said in a blog post on the company’s website that the company will increase its hourly wages ranging from 50 cents to $3 for more than 500,000 U.S. business employees. He said Amazon would cost more than $1 billion to increase wages for these workers. Henry said the salary increase will be implemented from mid-May to early June this year. In 2018, under pressure from politicians and workers' rights groups, Amazon raised the minimum wage for all its U.S. employees to $15 per hour. Recently, employees at an Amazon warehouse in Alabama held a vote to decide whether to establish the first union in the U.S. at the big tech company. In this important event, Amazon used the "minimum wage of $15 per hour" as an important argument against the establishment of a trade union. (E-commerce News)
7. The sales of eBay platform "Mom Cup" increased by 237% in the past two weeks
On April 28, according to "AMZ123", as Mother's Day approaches, Australian consumers have begun to buy Mother's Day gifts on the eBay platform, among which UGG boot sales increased by 182%, nightgowns increased by 62%, coffee machines increased by 33%, aromatherapy candles increased by 32%, and perfume increased by 19%. At the same time, in the past two weeks, the sales of the "Mom Cup" have soared by 237%.
According to a research report by Wall Street company Cowen, eBay's fastest growing categories were electronics, clothing, sports goods and household goods in the first three months of this year. At the same time, Cowen pointed out that the young consumer group (18-34 years old) on eBay has grown the fastest.
It is worth mentioning that recently, Etsy encourages sellers to use their social network accounts to promote their Etsy stores to attract consumers who intend to buy Mother's Day gifts. Meanwhile, Etsy also asked sellers to update their social media profiles, including links to their Etsy store.
According to reports, Etsy created tags and graphics for sellers to use when posting on social media. And Etsy also opens a thread on its discussion board where sellers can post links from Instagram, Facebook, Pinterest, TikTok, etc. to promote its Mother's Day gifts for sale on the Etsy platform. (E-commerce News)
8. Amazon Japan Station: New VTR policy will be officially implemented from July 15th
According to the report on April 28, according to Blue Ocean Yiguan.com, Amazon recently announced that the VTR policy of the effective tracking rate of Japanese websites will undergo two content changes, and the calculation logic will also change, and the platform will officially implement the updated VTR policy on July 15.
Amazon said that sellers attach importance to logistics tracking of orders. Fully visual logistics tracking information can improve buyer satisfaction and shopping feedback ratings, reduce the number of times buyers contact, and provide buyers with a high-quality shopping experience, and also enhance the trust of self-delivered products.
The platform further mentioned that the seller's store may have the same order with multiple products, which is a separate packaging and logistics distribution model. In addition, the consumption tax rate may vary depending on different countries and regions, which may make it more difficult to maintain a good VTR indicator for sellers.
Amazon said that this change will be expected to effectively maintain seller VTR metrics, and sellers can view the latest effective tracking rate metrics in the "Account Status" page of Amazon's backend. The two calculation logic updates involve the calculation logic of the effective tracking rate indicator and the consumption tax rate. (E-commerce News)
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9. Youzan Enterprise WeChat Assistant officially launched
According to the report on April 28, it is reported that the "Youzan Enterprise WeChat Assistant" solution under Youzan has ended internal testing and is officially launched. It will help merchants use WeChat to refinely manage private domain customers and promote transaction conversion. At present, nearly 100 merchants including Three Squirrels, Wufangzhai, New Zealand Mystery, Zhongyi Maternity and Baby, Urban Beauty, etc. have been connected and used. Data shows that the underwear brand "Urban Beauty" used Youzan Enterprise WeChat Assistant to add 50,000 new private domain customers in a single week; the home furnishing brand "Duoxie" achieved a 2,000% increase in the number of customers in the enterprise in the internal testing period, and the online transactions of shopping guides increased by 400%. (E-commerce News)
10. Taobao live streaming pit fee reform: directly linked to sales, no longer charging at a fixed price
According to the news on April 28, it was learned from the Taobao Live Ceremony held today that recently, Taobao Live has reformed the "pit fee" charging model for the platform's goods: pit fee is no longer charged at a "fixed price", but is directly linked to sales and settled in proportion. Specifically, 15 days after the broadcast, if the actual sales volume is less than 20% of the target sales volume, the merchant does not need to pay any pit fees. Taobao live broadcast platform will intervene and refund the full amount of the pit fees prepaid by the merchant to the merchant. 15 days after the broadcast, if the actual sales volume is higher than 20% of the target, the merchant will pay the pit fee in an equal proportion based on the ratio of the actual sales volume confirmed by the final consumer to the target sales volume confirmed by the final consumer. (Sina Technology)
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