#Laogao E-commerce Newsletter#[E-commerce Evening News on May 24]

Evening News: Taobao Live & Taobao Global Shopping "Global Good Products Festival" concluded with two anchors. The transaction volume exceeded 10 million; the major revision of JD App homepage will be completed before the 618th Festival; DingTalk may launch video number products to supplement the ToB marketing closed loop; eBay adjusts SpeedPAK New Zealand road-oriented economical plan; TikTok launches TikTok LIVE subscription service...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Tmall mother and child parent-child online "Baby Guardian Plan" parent-child consultation service

On May 24, recently, Tmall Mother and Baby Parent-Child Co., Ltd., Nestle, Feihe, Aitamei, Royal Meisujiaer, Jinlingguan, Heshengyuan, Abbott, Qifu, Lanhe and other nearly 20 Tmall milk powder flagship stores launched the "Baby Guardian Plan" parent-child consultation service. It is reported that since the outbreak of the new crown epidemic, the popularity of online consultation has greatly increased. Among them, the demand for pediatric consultation remains high. Alibaba Health's parent-child consultation services will gradually connect to more Tmall stores in categories such as milk powder, food, maternity, baby products, etc. (E-commerce News)

2. The GMV of brand merchants in Kuaishou 616 Real Shopping Festival increased by 592% year-on-year

According to May 24, Kuaishou 616 Real Shopping Festival officially started on May 20. In the first three days, the GMV of brand merchants increased by 592% year-on-year. Among them, the beauty industry hit its GMV peak since 2021 on May 20. Three days before the 616 promotion, Xiaomi, Han Xizhen and Maityou Clothing ranked among the top three in the brand sales list. Kuaishou E-commerce also announced the results of Kuaishou brand in the first major promotion, among which Dailaixi, Chunzhihuan and Susha rank among the top three in the sales list. It is reported that the theme of this 616 Real Shopping Festival is "Real People, Real Products, Real Prices" and will last until June 18. (E-commerce News)

3. The major revision of the homepage of JD App will be completed before the 618th session

According to May 24, the official Q&A answer was released a few days ago. It is understood that the 2022 JD App homepage revision will be completed before the 618th session. At present, the product is personalized based on user preferences. On the basis of matching user preferences, the product's traffic performance, user feedback, service performance, and event participation will be assessed. In addition, the "Merchant Edition" and "Brand Edition" of Junzhi will be upgraded simultaneously, and are currently in the testing stage. It is expected that all of them will be launched before 618 to support merchants' review. (E-commerce News)

4. Douyin e-commerce launches special governance on irregular sku filling

On May 24, Douyin e-commerce recently issued a special governance announcement on Sku's irregular filling. Recently, after investigation, it was found that some merchants released product sku information that was not standardized, such as the product sku information that was inconsistent with the title main image display, and they used low-priced sku traffic to mislead consumers. Starting from May 25, the platform will intercept Sku’s irregular products. (E-commerce News)

5. DingTalk may launch video number products to supplement the ToB marketing closed loop

In response, DingTalk responded that Video Account is an extended service provided by customer needs, providing B-end customers with official release, display, internal publicity, upstream and downstream and partner content to reach. Regarding the entry threshold, every company on DingTalk can currently apply, but the premise is that the organizational certification is completed and the administrator can only apply for activation. After the review, the entry will be completed to ensure the content positioning of the video account. (E-commerce News)

Internet news

6. JD Supermarket Toys Consumption Report: National Trend Building Blocks and STEAM Toys become the first choice for gifts

On May 24, JD Supermarket recently released the "2022 Toy Consumption Report", and national trend building blocks, IP trendy toy blind boxes, and programmable robot STEAM toys have become the first choice for gift gifts. Among the many building block toys, the co-branded models of Guoteng and IP are obviously loved by consumers. The report shows that the sales of the head brand Keeppley, the national building block, increased by 157% year-on-year in March. In addition, the potential new magnetic bar building blocks emerged, with sales in March increasing by 883% year-on-year; STEAM toys, which focuses on educational enlightenment, showed a hot sales trend, occupying a place in the list of practical gifts given to children by young parents. Data shows that on May 20, STEAM Toys increased by 154% year-on-year. (E-commerce News)

7. Taobao Live & Taobao Global Shopping “Global Good Goods Festival” concluded. The two anchors sold over tens of millions

On May 24th, on May 15th, the anniversary celebration of the Global Goods Festival jointly hosted by Taobao Live & Taobao Global Shopping concluded. At the same time, sales of some bonded warehouses international big-name products broke through new highs. Among them, the transaction volume of SK-II Shenxianshui exceeded 2.4 million yuan, and the transaction volume of Estee Lauder brand exceeded 11 million yuan in this event. unny club, Almuda, Hualoria, Estee Lauder, Ruwei, Lancome, Shiseido, AKF, Koyan, and Kao are the top 10 favorite brands to buy in Generation Z. (E-commerce News)

Cross-border newsletter

8. eBay adjusts SpeedPAK New Zealand road-oriented economical plan

On May 24, eBay issued a notice on the adjustment of SpeedPAK New Zealand Road to economical plans today. Since New Zealand Post has stopped the country's no tracking service, due to the change of service, the SpeedPAK New Zealand Road Economic Plan will suspend the delivery and reception of parcels from mainland China and Hong Kong to New Zealand (all) from June 10, 2022, Beijing time, but the SpeedPAK New Zealand Road Standard Plan will not be affected. It is recommended that sellers make corresponding shipment adjustments to avoid affecting the performance of eBay accounts. (E-commerce News)

9. TikTok launches TikTok LIVE subscription service

According to May 24, this week, TikTok launched the TikTok LIVE subscription service, which will provide users with dedicated chats, customized emoticons, badges, etc. According to information released by TikTok on its account, the project will officially start testing on May 26, and only some creators will be invited to participate in the initial stage. It is understood that in addition to the usual subscriber benefits, subscribers will also be able to control the cameras in the creator's live broadcast. Pricing for these streamers has not been announced yet, but some creators say it is "comparable" to Twitch's pricing, with TikTok's revenue share being the same as Twitch. It is reported that the subscription fee for Twitch starts from US$4.99 per month, and Twitch takes 30%-50% from subscription revenue. (E-commerce News)

10. DHL global freight online customer platform myDHLi upgrade

On May 24, myDHLi, a global freight online customer platform, has been upgraded again recently. Based on querying quotes, tracking, analyzing and obtaining freight data and reports through the platform, customers can now obtain accurate cargo delivery time, with an accuracy rate of 48% higher than the information provided by the carrier; when querying quotes and booking on the platform, customers can choose to use air and sea freight services with sustainable fuels to reduce carbon dioxide emissions; customers can directly view the carbon footprint and energy efficiency of transportation on the platform to track the carbon emissions of a single transportation. (E-commerce News)