What are the things that need attention to when new products are on the store?

　　When a new product is launched on Taobao stores, you don’t just upload a picture or write a few sentences to describe it. There are many places that need to be carefully studied, such as: crowd, labels, prices, titles, etc. If these aspects are done well, it will not only help post-optimization but also bring unexpected surprises to the store.

　　The editor of Laogao Crown Club here to tell you what are the things that need to be paid attention to in the store?

　　The new product is in line with the current crowd label : this is mainly the product attributes and price segments. Simply put, if you launch a new baby, the attributes meet market demand and are consistent with your previous store purchasing style, so that the attributes can ensure the uniformity of the tags.

　　The price segment is also relatively and understandable. I mentioned it before, for example, you used to sell things that cost 70-80 yuan, but now you suddenly have new things that cost 300-400 yuan. Such a price difference will lead to confusion in the purchasing power label of your crowd. The system re-includes and judges will be a very long stage, and the support intensity will be greatly reduced.

　　You must write the title yourself: there are many sellers who want to save trouble and directly copy other people's titles. This will not only not be of great benefit, but will not be able to obtain new product logos.

　　It is more valuable to write a title that is conducive to searching. There are many ways to write titles, and many people write this, so I won’t talk about it anymore. However, I still recommend using a business consultant to choose words with good data support, which is the most scientific.

　　Differentiation of main image and detail page: Especially for sellers who do agency sales, many of them have a data package that is uploaded directly. When searching for dozens of the same treasures, the main image and the details are the same, and the sales volume is often pitifully small, or even zero sales. Doing this will basically lose weight, and the weight will be on the baby with high basic popularity and sales. You just serve as a foil for others. New product labels are even more impossible. They are all the same and they are talking about new products. Search engines have filtered you long ago.

　　Therefore, sellers who have the conditions must have their own ideas about the details of the main picture, form copywriting based on selling points and buyer pain points, take photos and make pictures based on the copywriting, and form differentiation with competitors in this regard. This will not only be favored by search engines, but also focus on improving clicks and conversions!

　　Cycle performance after launching the new product: How to make search engines like you and continue to support you is something that needs to be paid attention to after launching the new product. Your importance to each new product is also evaluated here. This aspect is cyclical, such as 7 days, 14 days... The popularity and sales performance in this cycle will definitely determine the sustainability of your new product support.

　　Therefore, we must make indicators such as breaking zero as soon as possible in the early stage, increasing popularity, and staying time for customers who have collected and purchased, so as to maintain a stable increase in sales. As for the method used, it depends on the basics and resources of everyone's store, this is not fixed.

　　The above is what new products should be paid attention to in the store that the editor of Laogao Crown Club explains to you. I wish all sellers a prosperous business.

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