November 14th E-commerce Evening News

　　#Laogao E-commerce Newsletter# [November 14 E-commerce Evening News] Under the "ban on sales order" of e-cigarettes, e-cigarettes such as Reek hidden online social platforms; the Ministry of Commerce talks about "live streaming and selling goods": it is necessary to protect consumers' legitimate rights and interests; Zhang Chaoyang: Sohu will rise again and continue to deepen its efforts in information, social networking, etc.; Alibaba raised up to US$13.4 billion in Hong Kong, and rang the bell on November 26; Trustdata: Taobao App's DAU net increase of 96.38 million on the day of Double 11, reaching 476 million...

　　E-commerce newsletter

　　1. Ministry of Commerce: National online retail sales increased by 26.7% year-on-year from November 1 to 11

　　On November 14, at the regular press conference of the Ministry of Commerce held today, spokesperson Gao Feng said that from November 1 to 11 this year, the national online retail sales exceeded 870 billion yuan, a year-on-year increase of 26.7%, and the online retail market hit a new high. Among them, upgraded goods and service goods have become new hot spots, emerging markets have become the driving force for consumption growth, online and offline linkages have promoted the quality and expansion of the consumer market, and customized consumption has promoted the upgrading of the brand supply chain. (Shanghai Securities News)

　　2. Under the "ban on sales order" of e-cigarettes, e-cigarettes such as Rex are hidden online social platforms

　　On November 14, after the issuance of the "Notice on Further Protecting Minors from E-cigarettes", several e-commerce platforms responded to the notice to remove e-cigarettes. However, the investigation found that if a QQ group search was conducted with the names of e-cigarette brands such as "Like" or "Fulu" as keywords, multiple QQ groups ranging from dozens to 500 people would pop up. In addition, social platforms such as WeChat and Weibo have also become important channels for e-cigarette sales to be diverted offline. At the same time, the layout of e-cigarette network agents and physical stores is also on the rise. The interviewed experts said that blocking e-commerce platforms cannot fundamentally solve the problem of teenagers using e-cigarettes. Regulatory departments need to make efforts online and offline at the same time to protect minors. (Xinhua News Agency)

　　3. Ministry of Commerce talks about "live streaming and selling goods": consumers' legitimate rights and interests must be protected

　　On November 14, a spokesperson for the Ministry of Commerce said that online live promotions can help consumers improve their consumption experience. At the same time, the operation of any business model must comply with relevant laws and regulations, and the legitimate rights and interests of consumers must be protected. (Yicai)

　　4. State Post Bureau: The national express delivery business volume from January to October reached 49.66 billion pieces, an increase of 26% year-on-year

　　According to the news on November 14, the operation of the postal industry in October 2019 announced by the State Post Bureau, the postal industry's business revenue reached 770.44 billion yuan from January to October, a year-on-year increase of 21.3%; the total business volume reached 1272.19 billion yuan, a year-on-year increase of 31.3%. From January to October, the total business volume of express delivery service enterprises nationwide reached 49.66 billion pieces, a year-on-year increase of 26%; the cumulative business revenue reached 592.9 billion yuan, a year-on-year increase of 24%. (Europe)

　　5. Tmall: Alibaba's security risk control brain protected 38.8 billion user operations on Double Eleven

　　On November 14, on Tmall Double Eleven, Alibaba's security risk control brain protected 38.8 billion user operations in the entire link within 24 hours, and each order had to undergo more than 100 safety tests within 0.01 seconds. According to reports, Alibaba's risk control brain is a secure AI system built with 1,258 algorithm models, hundreds of prevention and control points and thousands of business strategies. (36kr)

　　Internet Information

　　6. Zhang Chaoyang: Sohu will rise again and continue to deepen its efforts in information, social networking and other aspects.

　　On November 14, Zhang Chaoyang, Chairman and CEO of Sohu Company, talked about future innovation in an interview with the media a few days ago. He said that innovation is not only technological innovation, but also various marketing methods, circulation innovation and management model innovation, which requires real time to experience and meet the needs.

　　"It's better to keep the truth and do a lot of core areas better," Zhang Chaoyang believes that "for Sohu's innovation, you must have the pursuit of ingenuity and ultimate craftsmanship when doing anything, and not many serious and ultimate things are."

　　How do you view the next user bonus? Zhang Chaoyang said that model exploration is very important, but in the process of exploration, we must use iterative craftsmanship to do something very carefully, so that we can achieve success in the end. "The editorial department, information flow and other models exist, but some people have done it, and some people have not done it, it depends on whether they really insist on doing it with their hearts. This is very important."

　　During the interview, Zhang Chaoyang also expressed his views on the impact of 5G. He believes that "the arrival of 5G is an iterative, enhanced, and evolutionary help for the media, but it may be a breakthrough help for smart hardware, the Internet of Things, and industrial manufacturing. This is different."

　　Speaking of the company's future, Zhang Chaoyang said that Sohu will rise again and move towards the future, and will continue to deepen its efforts in the dissemination, distribution and socialization of information. (Sina Technology)

　　7. Alibaba raised up to US$13.4 billion in Hong Kong and rang the bell on November 26

　　On November 14, Alibaba officially opened orders to institutional investors in Hong Kong and will ring the bell in Hong Kong on November 26. Alibaba issued a total of 500 million common shares this time.

　　According to roadshow materials, Alibaba raised up to US$13.4 billion this time, while Green Shoes raised $11.7 billion before execution.

　　According to the listing schedule given in the materials, Alibaba has started the roadshow on November 13 and will end the roadshow on November 19.

　　Retail subscriptions start on November 15 and end on November 20, and will be finalized on that day. (Tencent First-line)

　　8. Trustdata: The DAU net increase of 96.38 million on the same day as Taobao App Double 11, reaching 476 million

　　On November 14, the "2019 China's "Double 11" Shopping Festival E-commerce Industry Analysis Report" released by Trustdata showed that the daily active users (DAU) on Taobao App on Double 11 increased by 96.38 million compared with the same period last year (November 11, 2018), reaching 476 million. On the day of Double 11, Pinduoduo's DAU increased by 46.07 million, reaching 134 million, and JD.com's DAU increased by 10.28 million, reaching 47.86 million. (Europe)

　　9. Bureau of Statistics: Total retail sales of consumer goods increased by 7.2% in October

　　According to the Bureau of Statistics on November 14, the total retail sales of consumer goods in October 2019 was 3810.4 billion yuan, a nominal increase of 7.2% year-on-year (the actual increase after deducting price factors is 4.9%, and the following are nominal growth except for special statements). Among them, the retail sales of consumer goods other than automobiles was 348.76 billion yuan, an increase of 8.3%. From January to October 2019, the total retail sales of consumer goods was 33477.8 billion yuan, an increase of 8.1% year-on-year. Among them, the retail sales of consumer goods other than automobiles was 303066 billion yuan, an increase of 9.0%. (Securities Times)

　　Cross-border e-commerce

　　10. Amazon's "Black Friday": The United States, Britain, Japan and Germany simultaneously offer discounts exclusively for China

　　On November 14, Amazon announced that the 6th Amazon "Overseas Shopping Festival" has officially entered the "Real Black Friday" promotion, and will launch a promotional event that will be launched at 0:00 on November 28 and end on December 3 for 6 days.

　　According to reports, this year's "Black Friday" Amazon Overseas Shopping will gather more than 10 million overseas products from Amazon's four major overseas sites in the United States, the United Kingdom, Japan and Germany in one stop, and will also specially bring multiple overseas brands across categories to customize a series of exclusive discounts with great price and quality advantages for Chinese consumers. The number of limited-time discounts in "China Customization" will also double year-on-year.

　　In addition, during the entire Black Friday sale, Amazon Overseas Purchase will also launch page recommendation sections with different special themes such as "Great Value Goods", "Niubiquitous", "Hot Sales List", "New Product List", and "Overseas Purchase Experts Recommended Products", presenting various selected and top-notch products that are worth buying in "Real Black Friday" in multiple directions, helping consumers to easily buy all over the world in one stop.

　　In addition, Amazon has reached a cooperation with domestic SF Express, which will undertake the "last mile" delivery as a "Black Five Logistics and Distribution Partner". (NetEase Technology)

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