Amazon launches its own fashion brand The Fix focuses on women's shoes and handbags

　　According to morning news on July 31, Beijing time, Amazon has been involved in the fashion field for some time. Recently, Amazon launched a new private brand "The Fix". The brand is specifically aimed at Prime members and focuses on women's shoes and handbags designed based on trends.

　　This is not Amazon's own brand. Previously, Amazon had multiple such brands targeting affordable products. The Fix is ​​no exception. The Footwear News website first reported the news. The website says the lowest price for this series is about $50 and the highest price is no more than $140. Additionally, the launch of The Fix's new women's shoes and handbags will not be at the pace of the traditional fashion season, and new products will be launched monthly to keep up with the current trends faster.

　　The Fix has designed products similar to Birkenstocks. Additionally, the brand launches products monthly, not quarterly, meaning products can be designed and launched faster than other retailers. The fashion industry may not want to work with Amazon , but it seems that Amazon is trying to open its own path and the results may be "bloody".

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