Dad Wu Zun's live broadcast of selling milk powder attracted more than 70,000 fans and real-time transaction volume exceeded 1.2 million. Internet celebrity Zhang Dayi live broadcast in his Taobao store, with 420,000 viewings, and achieved a sales miracle of nearly 20 million in two hours. With the upgrading of mobile technology and the growth of the Internet generation, live streaming, a new thing with obvious network characteristics, has begun to receive more and more attention and criticism.

#Laogao E-commerce Newsletter# [November 13 E-commerce Evening News] 1. More than 4,500 express delivery were burned on the expressway. Is your express delivery okay? 2. Tmall Double 11 generated 812 million orders in 2017: the package can cover 99 Vaticans; 3. Will iPhone X not be used in winter? Apple's official response: Yes; 4. Many shared bicycle deposits are difficult to refund. Users who ask for help will charge 130 yuan for a scalper to refund 298 yuan; 5. Foreign media: In addition to Jack Ma, Alibaba's rise has created at least 10 billionaires.

The premise of free choice is to have a choice.

Taoke promotion can quickly help stores to boost their baby's basic sales and popularity. It is an important channel for many powerful merchants to create hot products. Now more and more merchants use Taobao customers to increase their promotion in the early stage of promotion, but they encounter many problems, such as inaccurate crowds and unsatisfactory promotion. After Taoke promotion, the store traffic fluctuates greatly. In fact, these problems are precisely because the Taoke promotion channel is not used correctly.

In order to cooperate with the administrative department in the management of relevant stores on the Tmall platform, temporary market control measures are now added to Article 43 of the Tmall Rules.

Alibaba Group CEO Zhang Yong said that "Double 11" promotes the resonance of offline, online, domestic and foreign business forces in the whole society, and Chinese manufacturing, Chinese creation and Chinese brands are entering the world market in a new way.