Just now, the record of Tmall's full-day transaction volume of 120.7 billion yuan last year was easily broken. At 13:09:49 on November 11, Tmall Double 11 once again achieved self-transcendence, with a transaction volume exceeding 120.7 billion yuan. A new record was born, and once again subverted people's imagination. "China phenomenon, global resonance" burst out with amazing energy.

Among the foreign people around the world who are paying attention to Tmall Double 11, there are two types: those who understand Chinese and those who do not.

At around 8:00 on November 11, 2017, Cainiao Network announced that the customs declaration data of the 5 millionth cross-border e-commerce imported goods generated on Tmall on Double 11 has been successfully passed through the customs. Last year, it took 57 hours to declare the 5 millionth single certificate data.

One minute after Tmall Double 11, the sales of Ecovacs DD35 sweeping robots were nearly 50,000 units; Tmall Ghost X1 smart speakers sold 310,000 units in 1 hour and 33 minutes; Redmi 4A, the popular mobile phone industry, sold 650,000 units, and Honor 7X sold more than 330,000 units.

On the 2017 Tmall Double 11 Global Carnival Night, during the live connection, Alibaba CEO Zhang Yong said that this year's Double 11 means that global business will enter the digital economy era. Double 11 is a very good window for display, showing the great collaboration and cooperation of China and even the world's commercial power, and also allowing all merchants to present the best products and services to consumers, so that all consumers and all shoppers can have a common festival across the world, across national boundaries, across different time zones, different skin colors, and different cultures.

After waking up, Tmall refreshed China's speed again! As of 9:00:04 am on the 11th, the transaction volume of the 2017 Tmall Double 11 Global Carnival exceeded 100 billion yuan. Behind Tmall Double 11’s cross-billion threshold, as of 8:00 a.m., 82 brands have sold over 100 million on Tmall Double 11, and the 100 million club has expanded again.