Alibaba Zhang Yong said he hopes to make all consumers "happy"

　　The 2017 Tmall Double 11 Carnival Night was held in Shanghai. Zhejiang Satellite TV broadcast the entire broadcast. It looked like a party, but in fact it was a large-scale promotional event that interacted online through TV media. This upgraded TV shopping format perfectly connects entertainment and commodity circulation. As of 9:00:04 am on the 11th, the transaction volume of the 2017 Tmall Double 11 Global Carnival exceeded 100 billion yuan.

　　Behind Tmall Double 11’s cross-billion threshold, as of 8:00 a.m., 82 brands have sold over 100 million on Tmall Double 11, and the 100 million club has expanded again. There are 224 countries with access to Cainiao's Internet, and more than 200 countries with cross-border payments. More than 1 million merchants at home and abroad are connected online and offline. The world's 52 core business districts, nearly 100,000 smart stores, 600,000 retail stores, and 30,000 "Tmall Preferred" Village Taodian will bring a comprehensive new retail experience. Zhang Yong said that he hopes that consumers will have a very pleasant surprise on this day.

　　Be a happy "shopper". From 50 million in 2009 to 120.7 billion in 2016, Double 11 has made commodity circulation more and more "easy". The interpretation of the volume of Double 11 by numbers can no longer explain its full significance. This can only be a concentrated release of product confidence once in 365 days of sales, online and offline, and data will grow geometrically, and behind the growth is all joy.

　　Alibaba's Tmall, Taobao, Alipay, Mouth Network, Cainiao, etc. all use different methods to make the services penetrate into every consumption scenario, running through the details of life. The author found on the streets of Hangzhou that the entire Hangzhou began to be filled with a festive atmosphere in early November.

　　The carnival activities before Double 11 have been celebrated spontaneously in various Taobao villages in rural areas across the country. Taobao villages in Yuncheng, Shandong prepared for the Tmall Double 11 oath-taking ceremony has become a festive celebration in the local area in addition to the Spring Festival. Men, women, young and old all took to the streets, and the local traditional gongs and drums and yangko came to welcome the arrival of the annual sales boom.

　　During Double 11, more than 500 stores across Uniqlo will support Tmall placing orders, and store stocking will be completed within 24 hours at the fastest time. In other words, on Double 11, consumers place orders on Tmall and receive a text message for store stocking within 24 hours. They can go to any suitable Uniqlo offline store in the country to pick up the goods. Even if they cross provinces and cities, they can enjoy the service. Uniqlo participates in Tmall Double 11 in 2017 through new retail .

　　In order to let more consumers better experience Uniqlo's store pickup service within 24 hours as soon as possible, consumers who come to the store to pick up goods from November 10 to November 15 can also receive a purchase coupon worth 10 yuan, and come to the store before November 30 to pay over 200 yuan to use. At the same time, offline stores also launched "free modification and easy replacement" after-sales value-added services to meet the personalized service needs such as modifying the length of pants in some products, changing the color and size of similar products, and on-site trial installation.

　　On the 2017 Tmall Double 11 Global Carnival Night, during the live connection, Alibaba CEO Zhang Yong said that this year's Double 11 means that global business will enter the digital economy era. Double 11 is a very good window for display, showing the great collaboration and cooperation of China and even the world's commercial power, and also allowing all merchants to present the best products and services to consumers, so that all consumers and all shoppers can have a common festival across the world, across national boundaries, across different time zones, different skin colors, and different cultures.

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