November 29th E-commerce Evening News

　　#Laogao E-commerce News# [November 29 E-commerce Evening News Brief] Taobao Xuande: Taobao Live will launch the "10 billion support plan" soon; WeChat tests related reading functions, and recommends extended content under the official account article; Pinduoduo launches the "enterprise purchase" project, Amazon exclusively supplies products; Huawei responds to its Twitter account swearing and scolding Apple: the account was stolen; ofo founder and CEO Dai Wei received 34 consumption restrictions...

　　E-commerce newsletter

　　1. Tmall International announced Black Friday data for consumers to buy more than 1 ton of artificial meat in two days

　　According to news on November 29, Tmall International data showed that two days after artificial meat products were launched, the weight of the artificial meat products sold reached more than 1 ton, and more than half of the products were purchased by people born in the 1990s. It is reported that Tmall International recently officially announced the first retail version of artificial meat in China. On the first day of its sale, a total of 1,500 bags of artificial chicken products were wiped out; two days after its sale, the artificial meat product "Omnipork New Pork" exceeded 4,000 pieces of sales, weighing about 1 ton. (Yibang Power Network)

　　2. Taobao Xuande: Taobao Live will launch the "10 billion support plan" soon

　　On November 29, Xuan De, general manager of Taobao Content E-commerce Department, revealed at the Taobao live broadcast exchange meeting that Taobao Live will soon launch the "10 billion support plan". The plan will support more celebrities, Taobao anchors, and PGC institutions to join Taobao Live, and are committed to expanding their live broadcast audience. It is reported that during this year's Tmall Double 11, Taobao live broadcast transactions were nearly 20 billion. (E-commerce News)

　　3. WeChat test related reading functions, recommended extended content under the official account article

　　Currently, WeChat is testing the "relevant reading" function in grayscale. It is understood that some articles posted on mass public accounts tested by grayscale will appear at the bottom of relevant reading modules. We recommend the extended reading content related to the article to help users better understand related events or content that may be of interest. High-quality articles selected in the grayscale test may appear in the relevant reading modules at the bottom of other articles. (Sina Technology)

　　4. Alipay blockchain is first used in subways, and there are 9 cities for interchange ticket swiping in the Yangtze River Delta

　　According to Shanghai Metro, Alipay blockchain technology has been applied to the "Scan code for the Internet of Interconnection in major cities in the Yangtze River Delta". When residents in 11 cities across the country go to each other's city, they only need to open the subway app in their city, and they can also scan the code for the car in the other 10 cities. Among them, there are 9 interconnected cities in the Yangtze River Delta, namely Shanghai, Nanjing, Hangzhou, Hefei, Ningbo, Wenzhou, Suzhou, Wuxi and Xuzhou (starting from December 1). (IT Home)

　　5. Pinduoduo launches the "in-company purchase" project and Amazon exclusively supplies products

　　According to the news on November 29, according to the Internet Economic and Social Security, the e-commerce platform Pinduoduo has recently launched the "In-Company Purchase" WeChat mini program. It is currently only open to internal employees of the company and has opened an entry application channel for other companies. The first batch of companies to settle in include Tencent, Huawei, Ctrip, Tongcheng Elong, Bilibili, Ping An of China, OPPO, ViVO and Pinduoduo itself. It is reported that the products "in-company purchase" include 3C digital, beauty and fast-moving consumer goods with high repurchase rates, which are exclusively provided by Amazon, which previously settled in Pinduoduo. (E-commerce News)

　　Internet Information

　　6. Where should Xiaohongshu go after its monthly active users exceed 100 million?

　　One month after it was resumed on the shelves, Xiaohongshu held a creator conference. At the conference, Xiaohongshu shone out its muscles first and announced the series of operating figures: monthly active users reach 100 million, and a single-month video notes increased by 265%. A series of creators support measures have been announced, including online creator platforms, online and offline open classes, good product recommendation platforms, brand cooperation platforms, e-commerce live broadcast platforms, etc. It is said that in the next year, 100,000 creators will have more than 10,000 fans and 10,000 creators will have more than 10,000 monthly income. This creator conference is like a systematic review of various actions of Xiaohongshu over the past year, and also sending signals to the industry for the next development. (Yibang Power Network)

　　7. Didi Carpool launches "123 National Carpooling Day"

　　On November 29, Didi Carpool announced today at the media opening day that it will launch the "123 National Carpooling Day" for the first time on December 3. It is reported that on the day of carpooling, among the 26 cities across the country where Didi carpooling business can enjoy a discount of 10% off for carpooling and up to 100 yuan. Chen Xi, president of Didi online car-hailing, said that the cumulative number of users of Didi Car-sharing has reached 2.9 billion since its launch. Previously, Didi adjusted its carpooling model, and users who failed to ride-sharing will no longer have the discount on "enjoy express trains at a price". (E-commerce News)

　　8. Huawei responded to its Twitter account being swearing and scolding Apple: The account was stolen

　　On November 29, a Weibo user certified as Lu Xuning on Weibo posted a screenshot of Huawei's Twitter swearing and scolding Apple on Twitter. In response, relevant Huawei people said that Twitter was stolen and the relevant content has been deleted. (Europe).

　　9. Ofo founder and CEO Dai Wei received 34 consumption restrictions

　　On November 29, the China Execution Information Disclosure Network showed that on November 27, the People's Court of Ningbo High-tech Industrial Development Zone issued a consumption restriction order to the Dongxia Datong (Beijing) Management Consulting Co., Ltd., the main operator of ofo shared bicycles, and Dai Wei, the founder and CEO ofo. At present, Dai Wei has received 34 consumption restrictions. Previous news, the "Return Money Every Day" activity was launched on the homepage of ofo APP, and users can get the right to "refund the deposit directly without queuing". (E-commerce News)

　　Cross-border e-commerce

　　10. Cross-border e-commerce buyers: Plan to open 1,000 stores nationwide in the next three years

　　According to November 29, a retail store of cross-border e-commerce Ao Buyer Global Shopping opened in Jianghan District, Wuhan City, Hubei Province. As of November 28, Ao Buyer has 60 stores nationwide. Ao Buyer said it plans to open 1,000 stores nationwide in the next three years. It is reported that Aobuyer Global Shopping covers nearly 100,000 overseas products such as maternal and infant, beauty and personal care, covering more than 50 countries and regions including Europe, the United States, Australia, Japan, South Korea, and Hong Kong and Taiwan. As of November 2019, the Aobuyer platform had about 30 million users, and the dual-line shopping retail stores had covered 25 cities in nine provinces across the country. (E-commerce News)

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