Some time ago, hot words such as Pindaodao and Suning Yigou became "hot words" on the Internet, and Pinduoduo was also snatching the trademark rights of "Pindaodao" at the first time... What can make these business tycoons so "panicked" is the current popular time-travel drama "Zui Xu" that is popular all over the Internet.
We all know that the Pinduoduo platform has a variety of operations and gameplay. Common ones include 9.9 special sale, limited-time flash sale, 10 billion subsidies, bidding activities, invitation bargaining, etc. The Pindao Dao in the show is a real invitation bargaining activity. I believe many sellers have played or seen it themselves.
So in addition to bargaining, what are the common Pinduoduo activities we have? Do you all know? The gameplay I will share with you today is the "Pinduoduo Core Activities Trilogy Trilogy" brought by Mr. Xiaoxiao, a senior Pinduoduo who is at Sunrise Thousands of Singles.
1. What are the commonly used new products to sell instantly?
1. New products are sold in seconds, mostly for clothing. Clothing categories are easy to move new product logos. There is no new product logo on the link, so it cannot be reported and the threshold cannot be passed.
2. If the new registration entrance does not meet the requirements, you can see what the reason is. The event requires a deposit of 5,000, which can be refunded. You cannot retreat during the event, and you can retreat when you want to retreat after the event.
2. What are the conditions required to pass the limited-time instant sale?
1. Customer unit price: high customer unit price and low customer unit price. If the average customer price is high, the price is between 100 and 200. It is best to achieve a daily sales range of 400 and 600. If the average customer price is low, the daily sales can reach about 800-1000, 90% of the subsequent registrations can be passed.
2. Category: Popular and unpopular. For popular people, the requirements will be higher; for unpopular people, the requirements for orders will be smaller.
3. How to make a 9.9 special sale?
9.9 is mainly due to low customer unit prices, divided into individual stores and corporate stores. Mainly talking about personal stores: 50% off and daily new products.
1. 50% off: If you are a manufacturer, you will have better control over costs and be able to accept certain losses and turnover. The new link is the most sales volume of low-priced customer unit price, and can be 50% off. If the high-priced customer unit price exceeds 29.9, you will lose money. It is best to be a manufacturer. If it is a delivery agent, it has no cost advantage and is not suitable for this activity.
Five-fold is divided into two stages
Stage 1: Make another 50% off on your event. If you see 1,000, the price is 19.9, the discount is 9.95, and it will not arrive after the sale is 1,000.
Stage 2: 19.9 If it is a fast-moving consumer goods product, you can receive a 50% discount and you can accept a little loss.
2. Daily new development: There is only one stage. There are certain evaluation requirements. There are 1,000 reviews in the store in the past 90 days. If there is no, you can go to make up for orders or go to treasure more. If the product is at a 50% off resource, it will not be able to receive new products on a daily basis.
Note: It is OK to add sku after 9.9, but it may affect the weight.
4. How to get a coupon center?
Suitable for high-priced products. For example, if you are 50-100, get a coupon.
Common coupon collection activities: If the coupon collection center has the lowest price, it can only be deleted or the price is lower.
Requirements: The evaluation data within 90 days is greater than 500. You can make up for orders or bidding activities to see if you have your own products. The products must be exactly the same to reach the basis of bidding. As long as the bidding is in progress, there is no need to worry about the order quantity and evaluation.
5. What should you pay attention to when collecting a coupon?
Product coupons or store coupons. While setting up, register for the coupon collection center. When the system detects the product or store coupon, it will immediately drop the resource position. It is recommended to drop it first, otherwise it will affect the weight and do not violate the platform rules.
6. What are the big promotion activities?
▶ Double 11, Double 12, March 8 are not allowed to compete.
Threshold for big promotions: The store has a certain strength, the big promotion is a stepping stone, the store has a certain sales volume, and if the product does not have a foundation, you can meet the standards. If there is no sales volume, you can go to specific activities, and if there is a new store and new link, it will be ineffective.
▶ There are some other activities.
For example, there are brand thresholds such as 10 billion subsidies, cut-off code clearance, brand flash sale, electrical appliance city, monthly card savings, etc. If you are not a brand, you cannot apply for it.
Finally, let’s talk about the bidding activities. The order volume is very large, but the bidding activities have requirements: the bidding products have competitive products in the bidding resource position. If you want to bid, there are certain conditions. The products need to be the same. The registration sku must be exactly the same, the price must be lower than others, and the bidding activities require samples.
If there are no competitors and no bidding activities, the system will detect the transaction volume of the product and the system will automatically invite it.
After talking about the event, I will answer a few questions that everyone is interested in.
▶ Question: How can Pinduoduo give evaluations efficiently?
Answer: If you want to join the treasure or wholesale, the latter one will give more reviews, and the former will filter it.
▶ Q: How many daily sales can be used to register for flash sale, will the pass rate be higher?
Answer: It is done according to the category. If the average customer price is relatively low, it basically reaches more than 1,000 orders, and if the average customer price is relatively high, it needs to reach about 500 orders. The specific one depends on meeting the basic requirements and it also needs to be tested.
▶ Q: How to improve the search terms?
Answer: Pinduoduo will rank the clicks, conversions and collections of keywords based on this.
▶ Q: Is it risky to set a discount of 0.1 at the wholesale market?
Answer: As long as a wholesale discount is set, it is easy to get fetched.
▶ Q: How to avoid price wars?
Answer: There is no way to avoid it completely, you can only provide store services.
7. Apart from that, how do you know which activities your product is suitable for?
( 1) New products
▶ Low customer unit price: suitable for 9.9,1000, calculate how much the inventory will be lost for the activity price of the ladder one.
9.9 is available for daily new products, limited-time instant sales.
High customer unit price: 1. You can do basic sales and drive, go to the coupon center and kill in a limited time
( 2) When there is little competitiveness, change the sales volume, such as 20,000 yuan, combine it with the market, and then provide follow-up services, praise cashback cards, etc., and go to the coupon collection center or limited-time flash sale.
( 3), old goods
▶ Low customer unit price: If there are 1,000 reviews, you can sell 9.9 for a limited time and get new products for daily purchases.
▶ High customer unit price: limited-time flash sale or coupon collection center.
8. Why can’t your store report events?
Price or competitiveness, the same product requirements are lower than that of competitors. You can observe whether the competitors are still in the resource position after a few days. If they are not here the next day, sign up quickly. If the competitiveness is insufficient, it is because of the order quantity. You can make up orders and other methods, so that the competitiveness will be much greater.
9. How to create a hot model
New products: If you can bid, bid, there will be fewer evaluations and fewer reviews. When the price is relatively low, you can take a wave of more treasures first. Basically, the activity threshold can be reached. As long as the bidding is available, you can sell 1,000 orders per day.
10. What should I do if the new product is highly competitive in the market and is lower than the top of the single product?
You can try to create popularity, etc.
Finally, I want to say that the traffic of Pinduoduo will rise very quickly, and it will take effect normally in 4-7 days. In about two weeks, one single row can be started. After getting up, just maintain sales. There is no need to make up for orders desperately, that gain is not worth the loss.
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