How to increase the store ROI and reduce PPC?

#Laogao E-commerce News# [E-commerce Evening News Brief on August 31] Pinduoduo released its first financial report since its IPO in the United States: net losses expanded year-on-year; Suning.com's net profit in the first half of the year was 6.003 billion yuan, up 1959.41% year-on-year; Huawei sued Samsung for infringement claims of 15 million yuan; South Korean convenience store 7-Eleven tried to do unmanned retail; Amazon Pay will acquire Indian payment company Tapzo

​Morning News: 1. Alibaba's third-quarter revenue increased by 247.76 billion yuan year-on-year; 2. New Oriental Online: The net profit in the interim fiscal year of 2023 was 585 million yuan, and the total revenue of self-operated products and live e-commerce branches was 1.766 billion yuan; 3. Vipshop's revenue in 2022 was 103.2 billion yuan in active customers of 84.8 million; 4. Juran Home will issue 100 million yuan in consumption coupons during the "3.15" period; 5. Walmart lifted the threshold restrictions on Chinese sellers' annual GMV investment promotion...

#Laogao E-commerce Knowledge# From the perspective of the entire operation environment of the express train, how to have good quality scores? We need to know what the quality score is presented, and the quality score presented in the keywords. "word" is very important, so how to improve the quality score is improved from three points, finding words, operation improvement and picture improvement.