The Continuation and Development of Popular Products-Trend of Taobao

　　The following is a sharing by Zhou Xuhui, a member of Laogao E-commerce Club, at the e-commerce regular meeting.

　　The sustainability and development of popular products we are talking about today is related to the environment. In Yongkang, we are actually mainly fighting for popular products, and we are mainly fighting for popular products in the early stage. Today I will share with you the hottest products.

　　Let me first introduce myself. From 2007 to 2012, I have been doing offline car sales. I started working in Taobao in April last year. At the beginning, the team had only three people, me, my wife and an artist. Now our entire team has about 50 people. In the small category of ice skates, I am the number one on Tmall.

　　Today I want to share with you how I learned to make popular products through learning.

　　I think three elements are needed to hit popular products. Products, services and marketing. I think the most important thing is products and services, including product positioning, product supply chain and product research and development. Only good products can produce good hits. If every baby in the store is compared to one person, then our hits are our stars, just like our bodies. I think the standards must be determined, so that good products can produce good hits.

　　Before talking about product positioning, I would like to talk about what I think is the development trend of Taobao. The first is how we will do it in the future. In fact, everyone feels that Taobao is becoming more and more intense now, including many offline factories and people with relatively good ideas and ideas, starting to enter the Taobao industry.

　　So I think the first model is the personalized model, which is to capture the group. We don’t care whether it is first, second or third. We just understand what customers need in the market. We just make this customer base, and then we do it according to our own ideas.

　　I don’t want to compete with others for prices, we don’t want to compete with others for products, and we don’t go with the flow. Just choose a personalized model to capture this customer base. This is another model. The second model is a small profit but quick turnover mode, and the volume is running. This is actually a category package. If you don’t do category packages, I think you will have a harder time. I think this is very costly for the operation of the entire team, including your entire backend, and logistics. For example, we started to follow my supply chain and the price was very low. When I first started, my entire team's process would be constantly optimized and distributed to each piece, and then my logistics would be very scattered. I think the product will only become our core competitiveness. I think this is very critical to our respectful positioning on Taobao. 》》》The continuation and development of popular products--Selected products

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