How to make the diamond show return rate good in Taobao store

　　Many people may think that small shops are not suitable for drilling exhibitions and are more suitable for direct trains, but in fact, small shops have their own ways of making small shops, and large shops have their own ways of playing large shops. I used to operate many small shops, and now I have also grown very well and have reached new heights. The operating ideas of direct train and drilling exhibition are different, so don’t use your direct train thinking to fix it on the drilling exhibition. Today I will mainly talk about how to optimize and improve the return rate of small stores. If you spend money, you have to make money, so increasing the return rate is the ultimate goal of diamond exhibitions. The following practical experience provides small sellers with a diamond exhibition idea.

　　Step 1: Budget Allocation

　　Small sellers generally start at 300 or get a little higher than 1,000. How to allocate if the budget is low? Don’t think about putting it outside the site when the budget is low. The reason (although the CPM outside the site is cheap, the return rate is low, the click rate is low, so the unit price of clicks is not necessarily cheap, and the initiative is not based on the intention of shopping. Off-site is suitable for long-term exposure to maintain or when there is a certain event promotion and large-scale promotion rate is high, so it is not recommended that you put it outside the site). Then a budget of 300 yuan can only build a plan. At this time, you must use this fund with a well-known and efficient way to choose the resource position that is most beneficial to you. Therefore, you must choose the resource position in the site in terms of small budget allocation. Then how to choose a resource position, let’s look at the second step.

　　Step 2: Resource bit selection

　　If you start doing diamond exhibitions and don’t know which resource position is good, you can use these two methods to determine the resource position.

　　1. After checking peer data, checking the resource position recommendation index ranking, directly select the first one (it has been tried several times and it turns out that this resource position has a good effect. After all, the backend of the drill show is the various magic weapons that Alibaba masters carefully make based on the data.)

　　2. Check out the most resource positions in the first 3 pages of the creative COOL and the most resource positions on the first page. If they all tend to be one resource position, friends will do it without hesitation!

　　If you have time to do it, you can sort it according to traffic. The resource bits on the site with good click rates are divided into units to test it. In the end, don’t be greedy. The one with the lowest unit price of streaming clicks is the best conversion, so that you can use the same money to get more traffic and your conversion is more confident. One plan and multiple units.

　　Step 3: Confirm the resource location to do creative testing

　　Don’t just make one piece of creativity, even a small shop should be careful. How to do creativity? Different stores have different styles of creativity, so first determine your own style. Generally, there are different typesettings, different copywriting, different color matching, or when you have more styles, you can different styles. Because you have a small budget, you cannot get a lot of traffic. How to test? I usually test this way. Remember to make at least 3-5 pictures to enable creative optimization, so your creativity will be more and more distinct. Below are the remaining 2 creatives I have optimized, and you can continue to optimize the last click rate with the best click rate and the best unit price (because I have done targeting in units, so there are creative tests in each direction. If 5 stores tested have one picture with 5 stores, it proves that this picture is really reliable.

　　Step 4: Direct and refined basic settings

　　If you have a small budget, don’t choose all regions and time periods. You can directly look at the business information or business consultant to choose regions with high conversion rates. If you choose the peak transaction section of the store, you can invest in the store.

　　Step 5: Orientation of one plan and multiple units

　　To test the targeting of small budgets, you need to test it in units. Don’t concentrate it all at once. There is traffic that suits your store and stores that are not suitable for you. If some traffic is not converted, it will be a waste of money. So if you want to achieve essence, don’t have more essence, but essence is what we need to pursue.

　　Laogao Crown Club reminds: Many small sellers may think that they have a small budget and plan and unit to the end. This is the misunderstanding! One thing I haven't mentioned in detail above is the landing page. Small sellers may focus more on single-product hot products. If you are not a style store, it is best to link to single-products.

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