17 tips for million-dollar SNS

　　#Laogao E-commerce Online Information# Consumption upgrade and overproduction are the most important things, but when everyone's goods are almost the same, you have to find new tricks to attract consumers. SNS is undoubtedly the lowest cost and best-effect marketing method that has been verified. Next, I will talk about SNS in detail.

　　The first half is theoretical, the second half is practical.

　　1. Brand and sales, I have been thinking about the relationship between this issue for several years and there have been many changes. Now I finally understand that this relationship is both contradictory and unified, and often contradictory. For example, if you do market activity marketing, it is hard to say that I can not only get good sales, but also have a good reputation. You will find that brand and selling goods are a combination of long-term and short-term. Selling goods can make us profit in the short term, and brand will make us profit in the long term, so this is a combination, so you have to consider how much you should put in the brand and selling goods. High-quality brands affect transaction frequency. For example, if you see me the most and see me very few of them, you will definitely think of me. There are many fans who have followed me from high school to college. Later, I joined our club after working. I asked them if you know other brands. He said he didn’t know and only knew us and thought we were the best. Your future community, your future fans, and your future Weibo, no matter what method, you must appear frequently before you can have high-frequency transactions.

　　2. The media re-understanding, why talk about media? Because WeChat, Weibo, etc. cannot be separated from the media, the media has been in a broken situation in recent years. You must figure out what media is. Someone is the media, as long as you and some are the media. If there are only a few people on the People's Daily, is it still the media? You are the media you have. What is very important for the media is communication. There must be channels for communication. You can have as many voices as you have. The power of voice is very powerful. If there is a channel, there must be people. In the future, all communications will be people. Without fans, there will be no channels for communication, there will be no voice, and no matter how good the goods are, they cannot be sold.

　　3. The three tricks of fan operation are: the first is to be yourself, naturally not artificial, and real, the second is to make content, and the third is interaction. All the activities you do are interaction, but interaction is not an activity. We interact with our fans ourselves, fans interact with ourselves, and fans interact with our fans. This is what interaction and interaction. In the future, self-media will be eliminated, and interactions between people will be more important in the future. Self-media is just me saying you can listen, and the interactions between users will reduce your workload.

　　4. Business is entertainment, business is real and real. Don’t look at products every day, you also look at culture and other things. You are actually in the entertainment industry, and your ultimate goal is to make customers happy. Your products are just a carrier to happiness. If customers want to be happy, then you can make them happy directly. Not only products can make them happy, but your customer service attitude is good and your good packaging will make customers happy. Don’t be obsessed with the product. Products are virtual, and business is virtual and real. You need to think about whether there is anything outside your product that can make customers happy. All human purpose is happiness. Giving fans happiness directly is what customers really want. This has a lot to do with fan operations. Your development content should revolve around making them happy.

　　5. The fan economy breaks the positioning. You are talking about positioning every day. My positioning is to build an e-commerce circle. Do you think it is time to have products and users, or to have users and products first? I used to think that there was a product first and then a product, but now the trend is that there are users first and then a product, and things are both sides of the world. The positioning in the past was based on products, and the positioning in the future was based on fans.

　　6. The fan economy breaks the pricing and what factors determine the price? Now it is based on trust pricing. As long as the product is trusted and feels worth the price, it is worth the price. Trust includes likes, emotions, and expectations. Now there are some fans of mine who can come to Shanghai to see me. This is not a market demand, and they will not consider the cost. He just likes me. Price is just entertainment, and the price is enough to allow customers to accept it happily.

　　7. We should go from product-oriented to people-oriented. In the past, we focused on making products well. If there were too many products, you should also consider making fans well. You should have a large number of fans who trust you.

　　When we run a fan community well, there will be a lot of value.

　　First, build a brand. Many times your Weibo name is your brand. When your Weibo name is exposed, it is a brand exposure;

　　Second, establish user stickiness. If there is no position, you cannot establish connections. Weibo has great diffusion and saves a lot of our sales costs. In the future, companies will be companies like us. Without products, few people do big things and have an ecosystem. This is a trend in the future. With a fan community, you have a place to advertise, and the advertising cost is reduced. Many people think that SNS is a long-term thing, but in fact, if you don’t have fans, you are a long-term thing. To build emotions, you must pay attention to emotions. People are very cold, and emotions will become increasingly scarce in the future.

　　Third, people are famous, you will be wherever your customers are. User fragmentation must occupy the traffic on the mobile terminal. We must clearly know that we are not selling goods but selling value, and goods do not equal value.

　　8. Interests are the basis for building trust. Why do your fans trust you? I often think about the word trust, why do people trust each other? The most important thing is because of interests.

　　Why did the transaction occur? Why do anyone buy your stuff? First of all, we must know each other and fall in love.

　　Interests are the basis for building trust. Interests are divided into value and emotion. If you want your customer service fans to trust you, you can only use these two methods. In the future, all transactions will be social, and this has always been the case in doing business since ancient times. This year, our Weibo account is the first priority, the second is WeChat, the most important thing is the circle of friends, and the third is QQ space, which is an important way to cultivate customers in the next five to ten years.

　　9. If you want your fans to like you, please find yourself. You will find that you will only find you when you find your own world. This is the problem of positioning. If you can’t find yourself, others can’t. So before socializing, position yourself first.

　　Practical exercise

　　10. We must make mainstream social means firm. You will find that the Weibo and WeChat I just mentioned are actually a combination. It can cooperate with enterprises to complete the tasks of user accumulation. When your users accumulate millions, there will be no problem in survival for more than ten years. SNS will broaden your living space, enhance your vitality, and allow you to live longer. We must make mainstream social means firm, such as Weibo, WeChat, and QQ space. I have conducted research and our consumers spend 80% of their time here, which is a multi-channel issue.

　　I have asked many people why you still play on Weibo when WeChat is so popular. They told me that they dare not post personal updates on WeChat. Once he posted a message on Moments, and his grandfather immediately called to ask, but he felt that he had no privacy. And I have been following Weibo's data recently, and it has been growing well and the number is also very large. I used to think that I didn’t play QQ space myself, and many people around me didn’t play either. I think QQ space doesn’t require a lot of energy. Later, my employees tried to post a few messages, from a few people to a few thousand views, and in a few months, there were tens of thousands views, which was a very large amount. Everyone must not understand subjectively.

　　11. The layout of Weibo is divided into four categories: one is personal Weibo, one is corporate Weibo, one is store Weibo, and the other is expert Weibo. There was a student who used to be a windbreaker. He opened a travel and outdoor adventure expert account by himself, and attracted a group of people to increase traffic through this method. Different positioning is to expand different fans. In this way, your living space will become larger, your channels will be expanded, and your fans will become more. A Weibo requires both personal color, business information and professional knowledge. These four types of Weibo forward and integrate with each other, and ultimately integrate into your Weibo ecosystem.

　　The first step to making a Weibo post is to give a name. The name is your positioning. The second is to set a tag to let others find you. The third is the introduction of Weibo. It can enter the search weight. The fourth is the content of Weibo. The more content, the better. At least one thousand items are better. The fifth is certification. Only with authentication can others trust you. The sixth is to increase fans and let others know that you are a basic and popular Weibo.

　　12. How to get new customers? Weibo is one of the best channels to get users. There are advanced searches on Weibo, you can search for vocational areas and schools, etc., and carefully find the people you need. It can also be distinguished by hobbies. Weibo is open and a channel to acquire users. You must have some die-hard fans who comment and forward it to you every day. If you follow you more people and comment more, it will be easier for others to follow you. Regarding the acquisition of Weibo content, many people say that there is not so much original content. There is no truly complete original content in this world. Our knowledge is learned from others, so we must be good porters of articles. The number and frequency of Weibo posts depend on the value to consumers. It doesn’t matter how many items are high. The best time is between 7:30 and 8:00 in the morning. Everyone is looking at their phones on their way to work. The second is between 11:30 and 12:00, the third is between 5:00 and 6:00, and the fourth is between 10:00 and 11:00 in the evening. As long as your content is valuable, time doesn't matter. The WeChat content of the official account is basically from the circle of friends. The WeChat public account is very closed, and only forwarding the circle of friends can bring out its well-known value.

　　This year, Weibo will have weight on Miaopai and will vigorously promote paid businesses. It also encourages original long articles, which are easier to promote. This year, we invested more than 200,000 yuan, and the effect is very good. Weibo's own business has all had very good results.

　　13. Event planning. We are recently doing an activity called Let the red envelope fly. We have 80,000 yuan in cash and 8 million yuan in gift certificates. We judge whether an activity is good or not, and based on all the interest relationships, it is a good activity. Red envelopes can be decorated and can be added to our advertisements to moisten things silently. Nowadays, many internet celebrities are posting short videos, and I can post them myself, which makes people feel that they are a warm Weibo, which will trigger more reposts. The authenticity of marketing in the future is the most important thing. Consumers are afraid of being cheated and they need real things. We make mistakes on Weibo and WeChat because we are too deliberate. I think my content should be higher in style and deliberately quaint with words. All users are your mirror. You have to deal with customers every day, so you have to reflect it truthfully.

　　We also have an activity of transferring dry goods packages, which can be imitated, that is, to give benefits to users. Only when they give benefits will users give benefits to you. Just @5 friends and give the screenshot to the customer service, you can get a dry goods package, which can attract many fans, and also provide a fan feedback and maintain fans. Such an activity not only helps sales but also activates fans, killing multiple goals in one fell swoop. Before this event, we will do a small event preheating and ask everyone if you are interested in what practical information you will provide. It is such a small activity that can create great benefits. Fan interaction is a platform I built, allowing users to interact with each other and win multiple goals at one go.

　　14. Topic marketing, Kuaibo was cancelled some time ago. We posted many Weibo posts related to it, and the number of readings is very high. Maybe there are not many fans, but the popularity of the topic will lead to a lot of readings. There is a micro data in the Weibo backend, which can see your Weibo's influence every day. The influence is determined by your forwarding comments, interactive fans' growth, posting blogs and replying blogs, etc. The Weibo backend is official data.

　　Our Weibo has always been a big V on the Internet, and the method is content + activities + topic marketing + event hype. In summary, this is the method. If you do these well, you can do them well on Weibo. We were focusing on WeChat before, but now we are starting to focus on Weibo. It is easy for me to do it well with SNS ideas, just some red envelope activities, etc. The content is not original to us. We are just content porters, and my experience is suitable for you.

　　15. In terms of topics, each Weibo can buy three topics. We bought three topics before Double Eleven. The advantage is that if others mention this, they can follow me. If there is no relationship, you can also grab topics. The topic can increase a lot of exposure and does not require a lot of money. The people who follow you are screened and are truly valuable. Forget about selling goods for the time being, let your influence be everywhere, and your Weibo is everywhere. People who want to buy your stuff will naturally follow you. Nowadays marketing must have ideas to be effective. When you have the weapon of thought and when you know the connotation of SNS, it is easy for you to do it.

　　16. Regarding WeChat, our WeChat has done a lot of activities. Our WeChat has 100,000 fans. If you want users to take action, you have to give them benefits. All the logic of Weibo and WeChat is understandable. On WeChat, it is like collecting likes and receiving red envelopes. Users have a strong sense of participation, which is the conservation of value. You must constantly stimulate users' enthusiasm and have a process of continuous excitement. You have to ask questions on Weibo and WeChat to stimulate users' curiosity. Everyone wants to prove that they are right. This is nature. My WeChat is often in a state of crash because there are too many people who like it.

　　The layout of our public WeChat is the same as my Weibo layout. When I talk about Weibo, I basically look for keywords. Public WeChat does not promote it, and they are all naturally increasing fans. These fans are found through keywords.

　　17. QQ space positioning. If your grades are not important, don’t set limits for yourself, you should jump out to see the data. How did we link content to sales later? When many people read your content, you can put a small advertisement at the end, which not only increases the number of views but does not affect the content, but also promotes it. The number of people in our space is more than 10,000, and there are hundreds of followers every day. Now the space has accumulated tens of millions of people. I didn’t expect so many people before, but now we have done it. QQ space can be bound to the browser, so that I can put my space in the package for promotion, and tell others that my QQ number and WeChat account are the same, so I can remember it and I can identify myself.

　　I hope everyone can understand what I am talking about today. I hope you can continue to walk firmly on this path, because social interaction is your right leg, thank you everyone.

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