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E-commerce newsletter
1. Tmall International Import Supermarket is upgraded to "Tmall International Self-operated Global Superstore"
On May 16, Tmall International announced its new business strategy at the 2023 Global Partner Conference held a few days ago, focusing on "good prices, good goods, good shopping, and good services." How to provide consumers with the most competitive prices of imported goods is a new strategy for Tmall International this year. It is understood that in terms of supply of imported goods, Tmall International will continue to adhere to "creating new things" and introduce more global imported goods. In addition, Tmall International will accelerate its layout of overseas expert ecology, allowing bloggers and experts living overseas to use their lens to lead consumers to trace the origin of global origin, explore shops overseas, and plant grass overseas lifestyles. (Economic Observation Network)
2. Douyin e-commerce live broadcasts are more than 2.9 billion times per day
On May 16, the third e-commerce conference of Douyin e-commerce was held in Guangzhou today. Douyin e-commerce president Wei Wenwen delivered a speech at the meeting. Wei Wenwen said that users are willing to watch the consumption and transactions of Douyin in various scenarios. The average daily view of e-commerce live broadcasts exceeds 2.9 billion times; they are willing to search here, and the average daily search of e-commerce intentions has reached 400 million times; many users also mentioned some of their favorite sub-scenes: holiday promotions to buy New Year’s goods, special sales channels to grab good products, participate in brand new product lottery, receive member samples, etc. Our users are willing to buy here, and more than 30 billion packages have entered thousands of households throughout the year. Understanding and purchasing goods through Douyin e-commerce has become a part of the user's better life. It also mentioned that users are an important asset that every merchant pays great attention to. The content yard plus shelf yard can increase users' revisit and purchase, bringing business growth. In April this year, Douyin live broadcast users' incremental consumption in shelf yards increased by 356 yuan. (Tiktok e-commerce)
3. Kuaishou 618 Shopping Festival investment will be officially launched to invest 10 billion platform traffic and 1 billion product subsidies
On May 16, Kuaishou E-commerce recently held a Gravity Conference and officially announced the launch of Kuaishou 618 Shopping Festival investment. According to Tan Shuai, head of Kuaishou's e-commerce promotion operation, Kuaishou 618 Shopping Festival has started investment registration from May 9, May 18 to May 31 are the platform pre-sale period, and June 1 to June 18 are the official event period. During this 618 Shopping Festival, Kuaishou E-commerce will invest 10 billion platform traffic and 1 billion product subsidies, and will launch gameplay such as big brands in live broadcast rooms, pre-sale of products, and consumption funds in live broadcast rooms to help merchants achieve big promotions. (Webmaster's Home)
4. Taobao Live launches three major traffic coupon incentive activities to vertical anchors
According to May 16, Taobao live broadcast platform recently released the overall rhythm of this year's 618 activities. The 618 event period this year will be from May 26 to June 20, and it will be divided into four major stages. Among them, May 26 to May 31 are the pre-sale deposit stage, May 31 to June 3 are the first wave of commodity burst purchase period, June 4 to June 14 are the "category day", and June 15 to June 20 are the last burst purchase period. At the same time, the platform has also launched three major activities for vertical Taobao anchors/institutions to receive traffic coupons, so as to encourage anchors/institutions to create more transaction volume during the 618 event. (Taobao Live)
5. WeChat video account bidding advertisement is online
On May 16, in order to help advertisers easily implement a single advertisement to the entire Tencent ecosystem, reduce the manpower investment, operation complexity and management difficulty of advertising, and solve problems such as high volume cost, Tencent Advertising's full traffic investment has been continuously evolving, and the "WeChat Video Account" is included in the scope of public investment. It is understood that advertisers only need to select multiple advertising spaces including WeChat video accounts in the "Advertising Placement - Select By Media" section of the delivery management platform to enable Tongtou. At present, the creative forms of different advertising spaces have been fully unified, and an advertisement does not need to be created repeatedly, and the delivery efficiency is doubled. (Tencent Advertising)
Internet news
6. Alipay platform launches the Da Vinci Art Virtual Exhibition
On May 16, Italian digital marketing agency Digital to Asia and Italian production company Way Experience recently launched an innovative virtual exhibition focusing on Da Vinci's works on Alipay. This virtual exhibition adopts immersive 3D technology, providing a 360-degree all-round perspective, and includes works of Leonardo da Vinci exhibited in different museums around the world. As of the end of 2022, more than 2,000 museums have used the Alipay platform to strengthen digital operations and establish in-depth connections with museum enthusiasts. (Whip the Cow)
7. Baozun E-commerce reselects directors
On May 16, Baozun E-commerce issued an announcement stating that Yiu Pong Chan, Steve Hsien-Chieng Hsia and Ye Changqing will resign on rotation and are qualified and willing to be re-elected at the shareholders' annual meeting. The Board has transferred the responsibility for the nomination director to the Nomination and Corporate Governance Committee. The Nomination and Corporate Governance Committee and the Board of Directors believe that Yiu Pong Chan, Steve Hsien-ChiengHsia and Ye Changqing each comply with all independent standards set out in Article 3.13 of the Listing Rules. (Baozun E-commerce)
Cross-border newsletter
8. eBay releases 2022 impact report
eBay has made further progress in environmental, social and corporate governance over the past year. The report shows that eBay raised $163 million in 2022 through eBay for Charity, bringing the total amount of charitable funds raised since 2003 to $1.25 billion. In 2022, the eBay second-hand resale market created a positive economic impact of $4.6 billion, avoiding 1.6 million tons of carbon emissions and 73,000 tons of waste. For eBay employees, eBay donated $6.3 million to nonprofits through employee donations and supporting donations in 2022, and an additional $3 million was donated through eBay's global donation program to support inclusive entrepreneurship. (eBay)
9. eBay invests in the luxury clothing sharing platform The Volte
On May 16, luxury clothing sharing platform The Volte recently completed a Series A financing led by eBay Ventures, an eBay venture capital unit. eBay has established a business partnership with The Volte program. The investment strengthens consumers’ shift to one-off fashion around the world, said Bernadette Olivier, CEO and co-founder of The Volte. It is understood that The Volte is one of the largest designer rental markets in the world, and the platform allows individuals to profit from their designer wardrobe and earn income. In addition, The Volte's Series A financing received an oversubscription of about A$4 million, including investments from venture capital firm BetterLabs. (eBay)
10. SHOPLINE Logistics launches special discounts on Canadian and Australian special line packages
On May 16, SHOPLINE Logistics launched special discount activities for special packages for Canadian and Australian special packages, including Canadian special packages as low as 59RMB/KG, and Australian special packages as low as 64RMB/KG. The 2023 Australian Online Shopping Report shows that in 2022, 9.4 million Australian households spent 63.8 billion Australian dollars on online shopping, and online shopping accounted for more than 18% of retail sales. (SHOPLINE independent site)
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