#Laogao E-commerce Newsletter# [February 9 E-commerce Evening News]

Evening News: Xiaohongshu: The release of "ski" keyword notes in January this year increased by 232% year-on-year; TikBenz e-commerce: "Olympics" and other related information are not allowed without authorization; Bingdundun keychain tops Amazon's best-selling list; TikTok conducts tests: research on content grading based on age; Wildberries announced a fund of 5 billion rubles to encourage sellers to deliver quickly...

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E-commerce newsletter

1. Xiaohongshu: The number of "skiing" keyword notes released in January this year increased by 232% year-on-year

According to reports on February 9, Xiaohongshu data shows that Xiaohongshu skiing and skating data grew rapidly during the Winter Olympics. Under the influence of the Winter Olympics, in January 2022, the number of notes published on Xiaohongshu containing the keyword "skiing" increased by 232% year-on-year compared with January 2021 and about 8.3 times year-on-year compared with January 2020. In 2021, the number of notes published on Xiaohongshu containing the keyword "skating" increased by 188% year-on-year compared with 2020. It is understood that as of November 2021, Xiaohongshu's monthly active users have reached 200 million, and the proportion of young people such as the post-90s has reached 72%. (E-commerce News)

2. TikTok e-commerce: No "Olympic" and other related information shall be used without authorization

According to February 9, Douyin E-commerce recently issued an announcement stating that according to the relevant requirements of the "Olympic Sign Protection Regulations", "Olympics" and other related information shall not be used without authorization. (E-commerce News)

3. Alibaba's Cangzhou Industrial Belt Sales exceeded 10 billion yuan

According to Cangzhou Daily, it was learned from the Cangzhou High-tech Zone Management Committee that as of now, Alibaba's Cangzhou Industrial Belt has 8,072 companies and more than 1.5 million products. The total cumulative transaction volume of the platform has exceeded 10 billion yuan mark, reaching 10.02 billion yuan. According to reports, Alibaba Cangzhou Industrial Belt is an e-commerce trading platform serving Cangzhou's characteristic industries and small and medium-sized enterprises. In order to promote more high-quality enterprises and famous brands to move from offline to online, in 2021 alone, Alibaba Cangzhou Industrial Belt organized a total of 3 online live broadcasts and 10 offline training sessions, with 650 people training. (E-commerce News)

4. The "Mysterious Oasis" of the cultural and creative IP digital art e-commerce platform announced the completion of a new round of financing

February 9th news, recently, the "Mysterious Oasis", a digital limited art e-commerce platform focusing on Generation Z, announced the completion of a new round of financing, led by Youzhong Blockchain Accelerator. The person in charge of Mysterious Oasis said that this round of financing will be mainly used for the research and expansion of the underlying technology of the "Mysterious Oasis" blockchain and the smart contracts, private domain communities and digital collections, and will focus on strengthening in-depth cooperation with the cultural and creative entity industry chain. (E-commerce News)

Internet news

5. Meituan Flash Sales 2022 Spring Festival Consumer Report: Electric heating sales increased by nearly 40 times

According to the news on February 9, according to the Yangcheng Evening News on February 7, from the Meituan flash sale, starting from New Year's Eve, the sales growth rate of Spring Festival couplets, Fuzi, red envelopes and other products has exceeded onefold, and wine, beverages, fruits and snacks have become the favorite products of consumers during the Chinese New Year. With the gradual heating of skiing, in the past month, the sales of "skiing"-related products on Meituan flash sale have also increased by about five times. Skiing cold-proof and warm masks, ski mats, and high-back ski cars are the top three products in sales. (E-commerce News)

6. Xiaozhu B&B: During the Spring Festival, orders for B&Bs around ice and snow projects increased by 180% year-on-year

According to February 9, the "2022 Spring Festival Travel and Accommodation Report" released by Xiaozhu B&B recently showed that around first-tier and new first-tier cities such as Beijing, Shanghai, Guangzhou, the Pearl River Delta, and the Yangtze River Delta, celebrating the New Year locally has driven the increase in the frequency of surrounding tours. Returning home to celebrate the New Year increases the travel demand of local residents, making the local tour and surrounding tour market very hot during the Spring Festival. The proportion of boutique B&B reservations in the suburbs of the city account for as high as 65%, with an average night of 2.5 days. The report also shows that during this year's Spring Festival, the number of orders around ice and snow-type homestays across the country increased by more than 180% year-on-year. (E-commerce News)

Cross-border newsletter

7. Bingdundun keychain tops Amazon's best-selling list

According to Tech Planet, at this year's Beijing Winter Olympics, the mascot Bingdun launched a national buying wave offline and online. Not only in the country, Bingdundun is also highly sought after abroad. On Twitter, the entry of BingDwenDwen has become a hot topic among overseas netizens. You can find a BingDun keychain priced at US$9.99-11.99 on Amazon's official website, which ranked first in Best Seller. However, the product is currently out of stock. It is reported that in the Tmall Olympic official flagship store, Bingdundun figure toy ornaments sales have reached nearly 100,000. (E-commerce News)

8. TikTok conducts testing: Research on content grading based on age

According to Reuters, TikTok said the company is conducting a small-scale test to study ways to rank and limit content by age to prevent teenagers from seeing adult content. TikTok said it draws on content rating standards already used in movies and games and will test a way to make creators on its app clear whether they want their content to be viewed only by adults. (E-commerce News)

9. Wildberries announced a grant of 5 billion rubles to encourage sellers to deliver goods quickly

According to foreign media reports, Russian e-commerce giant Wildberries recently announced that it will allocate 5 billion rubles to support sellers with fast delivery. It is understood that for sellers whose shipments are faster than standard time, the Wildberries platform will reduce its transaction commission. The sooner the seller sends the goods to the Wildberries Logistics Center, the greater the commission reduction. The subsidy program will cover all sales categories, including food, children's products, electronics and household appliances, health products, clothing and footwear, etc. Wildberries said the policy plan will reduce the platform's lead time to half. (E-commerce News)

10. US Postal's adjusted loss after Q1 2022 fiscal year is about US$1.3 billion

According to February 9, the US Postal Service recently announced its financial results for the first quarter of fiscal year 2022. The report shows that USPS' adjusted loss for the quarter was about $1.3 billion, far higher than the $288 million loss in the same period last year. USPS's operating income was approximately $21.3 billion in the quarter, down $202 million from the same period last year. Despite a decline in USPS's operating income this quarter, it received a total of more than 13.2 billion letters, cards and parcels before Thanksgiving and New Year, exceeding the 12.7 billion delivered in the same period in 2020. In the quarter, the company's shipping and packaging revenue fell by $738 million, a decrease of 7.9%, and shipments decreased by 210 million pieces, a decrease of 9.7%. (Sina Technology)