Xiaohongshu launches search channel segmentation keywords to make optimization easier!

2019-11-07

Xiaohongshu ARK backend facilitates merchants to manage store products. In order to better meet merchant needs, search channel segmentation keywords have been added to the backend traffic module. The new feature of this function can help merchants fully utilize their CPC, product title, note content, product details page and other optimizations. Let’s take a look at the introduction of the keywords of Xiaohongshu’s search channel in detail!

1. Application scenarios for subdividing keywords in Xiaohongshu search channel

It is mainly used in four scenarios, namely keyword optimization for CPC, product title optimization, community notes keyword optimization, and product details page content direction optimization.

2. Specific functions of Xiaohongshu search channel subdividing keywords

Step 1: Check out the new functions of Xiaohongshu traffic data module

Here we have added "Segment Source" and "Product Effect" functions, so you can easily view it by logging into the background.

Xiaohongshu opens a store

Step 2: View "Segment Source"

Click "Segment Source" to see the subdivided keywords and conversion rates of this channel, as shown in the figure below:

Xiaohongshu data

Step 3: Check "Product Effects"

Click "Product Effect" to view the product conversion status of this channel, as shown in the figure below:

Xiaohongshu data

Step 4: View "Segment Source"

Click "Segment Source" under "Product Effect" to see the conversion rate of each keyword in this channel of the product:

Xiaohongshu data

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Xiaohongshu launches search channel segmentation keywords to make optimization easier!

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