Shoppers shocked the world again, 120.7 billion Tmall Double 11 record was easily broken

　　Just now, the record of Tmall's full-day transaction volume of 120.7 billion yuan last year was easily broken. At 13:09:49 on November 11, Tmall Double 11 once again achieved self-transcendence, with a transaction volume exceeding 120.7 billion yuan. A new record was born, and once again subverted people's imagination. "China phenomenon, global resonance" burst out with amazing energy.

　　This year, Tmall Double 11 showed unprecedented vitality from the beginning. Last year, Tmall's Double 11 transaction volume reached 1 billion yuan at the beginning of 52 seconds. At that time, it was considered "abnormal" by the outside world. However, this year, Alibaba CEO Zhang Yong announced that the 2017 Tmall Double 11 was launched, and in just 28 seconds, the transaction volume whizzed past the node of 1 billion yuan, so fast that people couldn't react.

　　What happened afterwards can only be described as shock. The huge momentum of Double 11 has driven the growth of transaction volume to accelerate and continuously break the record in a crushing manner.

　　After only 3 minutes and 01 seconds passed, Tmall Double 11's transaction volume exceeded 10 billion yuan - last year's Double 11 transaction volume reached 10 billion yuan, which took 6 minutes and 58 seconds.

　　At 0:40:12, Tmall Double 11's transaction volume exceeded 50 billion yuan - last year, it took 2 hours, 30:20 seconds to reach 50 billion yuan. At 2:15 a.m., Tmall's Double 11 transaction volume has rapidly exceeded 80 billion yuan, nearly 10 hours ahead of last year. At 9:04, the turnover exceeded 100 billion yuan - it reached 100 billion yuan last year at 18:55:36.

　　At 13:09:49, a new historical moment appeared. The transaction volume of Tmall Double 11 in 2017 exceeded 120.7 billion, breaking last year's transaction record. At this moment, there are nearly 11 hours left before the end of Double 11 this year, and the update of the new record is far from over.

　　Strong payment processing capabilities have ensured the explosive growth of transaction volume this year. At 5 minutes and 22 seconds, a new payment peak was born: 256,000 transactions per second, an increase of more than 1.1 times over last year, setting a global record again. At the same time, the database processing peak was born, 42 million times/second. According to netizens' feedback, payment in the first 10 minutes after zero is relatively smooth, without network congestion or stuck.

　　Logistics services are also completed. Just after midnight, the first order was signed for. Mr. Liu from Jiading District, Shanghai purchased snacks at Tmall Supermarket after 0:00 on the 11th. Cainiao Smart Logistics shipped the goods from the warehouse near him, realizing minute-level delivery.

　　Cainiao Network data shows that as of 8:8:8:8 am, the customs declaration data of the 5 millionth cross-border e-commerce imported goods generated on Tmall Double 11 has been successfully passed through the customs. Last year, it took 57 hours to declare the 5 millionth single certificate data. At 9:29, 100 million logistics orders have been shipped on Tmall Double 11 in 2017. At 9:36 am, the 2017 Tmall Double 11 Global Carnival has generated 467 million logistics orders, exceeding the full day of Double 11 in 2015.

　　In fact, it is completely reasonable to have the recurrence of Tmall Double 11 . Against the backdrop of the rapid implementation of Tmall's new retail and the comprehensive promotion of globalization, this year's Tmall Double 11 has quietly undergone tremendous changes.

　　This Tmall Double 11 is a major review of "new retail". More than 140,000 brands around the world invested 15 million good goods, more than 1 million merchants at home and abroad were connected online and offline, and 52 core business districts, nearly 100,000 smart stores, and more than 500,000 retail stores participated, bringing a truly three-dimensional and all-round new retail experience. At the same time, Tmall Double 11 is more global this year. Lazada's registered users in Southeast Asia have reached 600 million, and AliExpress has more than 100 million overseas users. More and more offline physical stores around the world are investing in the grand carnival of Tmall Double 11. It is particularly worth mentioning that 100 well-known Chinese brands, including HaiLan Home, Pechoin, Gree, etc., have used Tmall Double 11 to "go overseas" to welcome consumers all over the world.

　　As Alibaba CEO Zhang Yong said before, from an idea in 2009 to the "China phenomenon, global resonance" in 2017, Double 11 is a global collaboration completed by all business forces around the world, driven by technology and big data, and is also a world-wide Chinese phenomenon.

　　Such a Tmall Double 11 can also be called a barometer of China's economy, showing the vitality of China's economy and the huge energy that consumers are bursting out. Therefore, the easy surpassing of the transaction record of 120.7 billion yuan it has accomplished is of great significance. Zhang Yong said: "Behind this, it reflects the progress of China's business and the need for China's consumption upgrades, and people's lifestyles have undergone tremendous changes."

　　Beyond is still in progress. According to previous years' rules, after noon on the 11th, with the addition of the Western Hemisphere Shopping Party, Tmall Double 11 will begin to "light up the world" and usher in new momentum. Starting from the evening of the 11th, Double 11 will once again enter the climax of the carnival. Since Double 11 is on Saturday this year, the enthusiasm of the shoppers is not blocked by working hours, and the trading growth curve may be different from previous years, and the peak period may be wider and last longer.

　　After completing the surpassing of 120.7 billion yuan last year, the results of Tmall Double 11 this year have become the focus of the whole society. Regardless of the final number, with the completion of last year's surpass, people's confidence in Tmall Double 11 and even China's economic vitality has been once again consolidated.

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