Alibaba Group CEO Zhang Yong said that "Double 11" promotes the resonance of offline, online, domestic and foreign business forces in the whole society, and Chinese manufacturing, Chinese creation and Chinese brands are entering the world market in a new way.
This year, Tmall's "Double 11" consumers participated in 225 countries and regions around the world, becoming a shopping center for international brands and products, gathering 140,000 brands and 15 million products around the world, and also becoming a major review of new retail. In 52 core business districts in major cities across the country, including Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, etc., 1 million offline physical stores participated, and new retail such as Hema Fresh, unattended supermarkets, and smart stores stood out, radiating more than 100 million consumer groups.
Among the 140,000 brands, there are 60,000 overseas brands, covering every corner of the world, from global fashion luxury goods such as LVMH, Estee Lauder, SMCP, to fresh specialties such as Chilean cherries, Canadian Arctic shellfish, Malaysian bird's nest, Thai rice, etc. Brands, companies and farmers of all sizes will deliver their products to Chinese consumers as quickly as possible through the "Double 11" opportunity.
In Southeast Asia, Alibaba's Lazada can reach 600 million consumer groups; AliExpress has more than 100 million overseas users, and in the United States, Europe and Australia, more and more offline physical stores are investing in Tmall's "Double 11" carnival, and the "Welcome to use Alipay" logo can be seen from time to time.
Such a shopping carnival is a big test for logistics, payment and technology. Almost all logistics companies and couriers in China are acting for "Double 11". While they are fully committed, the most advanced intelligent logistics dispatching system in China and even the world is fully engaged in "Double 11". From robot warehouse division to intelligent sorting, various logistics innovations are also being put into use on "Double 11". Wan Lin, president of Cainiao, said that this year's Tmall's "Double 11" Global Carnival, the "first order" of online shopping was signed in Shanghai; in 33 minutes, the "first order" of cross-border was delivered to consumers in Ningbo, Zhejiang Province; in 69 minutes, the "first order" of rural areas was completed in Qiannan Miao Buyi Autonomous Prefecture, Guizhou Province.
Similarly, the payment system is fully supporting it. Ant Financial CEO Jing Xiandong said, "'Double 11' is the parade ground for Ant BASIC's financial technology strategy." Ant Financial and more than 200 partners around the world have built global payment and payment capabilities for merchants and users in more than 200 countries and regions.
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