Let's use the ultimate move! The National Development and Reform Commission joined forces with Alibaba to crack down on order brushing, and Tmall announced that it would severely punish "good review cashback"

　　1. The National Development and Reform Commission has determined to join forces with Alibaba to crack down on order brushing

　　According to December 2, it was learned that Alibaba Group and the National Development and Reform Commission signed a memorandum of cooperation on promoting the construction of a integrity system in the business field in Beijing. The two sides will carry out a series of cooperation in data sharing, joint rewards and punishments, pilot demonstrations, etc.

　　Before this, seven ministries and commissions formed an anti-credit speculation alliance with eight Internet companies including Alibaba, Tencent, Baidu Nuomi, Didi Chuxing, etc. Alibaba will serve as the first rotating chairman. Lian Weiliang, deputy director of the National Development and Reform Commission, said that Alibaba has strong big data capabilities, but lacks the qualifications to implement crackdown work. The cooperation between the government and Alibaba is very meaningful. A long-term crackdown mechanism must be established. The next step will be to solve prominent problems and carry out special actions to govern credit speculation. Anyone who speculates publicly will be included in the blacklist and will be the first to investigate and punish accountability.

　　2. Tmall announced that it would severely punish "good review cashback"

　　According to the new regulations, if the improper marketing information is issued that Tmall expressly prohibited: if published on the product page, one point will be deducted for each product (but the cumulative points will not exceed seven points within three days), the product will be removed for the first and second time, and the product will be deleted for the third time; if published on other channels such as the store decoration area, four points will be deducted for each time.

　　Publish improper marketing information expressly prohibited by Tmall, including but not limited to:

　　1. Marketing content involving material or monetary commitments is carried out on the basis of requiring the improvement of store credit (such as: positive reviews), such as full five-star cashback, positive reviews cashback, positive reviews red envelopes, positive reviews coupons, etc., which guide positive reviews;

　　2. Similar marketing content such as free orders, cashbacks (such as full cashbacks, half-price cashbacks), except when using official tools to carry out the marketing content.

　　3. Happy Shopping: Join hands with He Jiong to establish Damei Fashion Development Social E-commerce

　　December 4th, Happy Shopping announced on the evening of December 4th that its subsidiary Happy News plans to jointly invest with Hanyi E-Commerce, He Jiong, a subsidiary of the New Third Board company Ruhan Holdings, to establish Damei Fashion. Damei Fashion has a registered capital of 10 million yuan, Happy News holds 49% of the shares, He Jiong holds 10% of the shares, Happy News and He Jiong will sign a joint action agreement. The purpose of Damei Fashion is to complete the most important part of celebrity e-commerce: KOL (key opinion leader). This investment is an important measure for the company to develop its social e-commerce business and will help accelerate the monetization of fan traffic.

　　4. When will it be launched, it has not been confirmed yet.

　　It is undeniable that live broadcasts have been very popular recently. Although many live broadcast platforms have been exposed to owing anchors' share fees, they are still a very popular field in general. Interestingly, Alipay will also support live broadcast function after being exposed online.

　　It is understood that Alipay is not willing to fall behind in terms of live broadcasts. It has prepared a function called Live Live. This function has not been launched yet, and the time for online launch has not been disclosed yet. Relevant news revealed that this function can watch live content anytime, anywhere, and supports rewards from netizens.

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