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Stores carry out promotional activities, how to do a good job in e-commerce festival promotions

2018-09-25

  It is coming soon for the National Day, Double Eleven, and Double Twelve major e-commerce festivals. For stores, it is impossible to sell well every day for 365 days a year, and there is always a difference between off-peak seasons. In the peak season, we are naturally busy with business, so what about the off-season? The business has decreased, and many stores are facing the risk of closing. what to do? Promotion is undoubtedly a necessary means.

  It is basically difficult for an online store to survive on the platform without promotion, but how to promote is indeed a great knowledge. If you don’t do a good job of promotion, it means you don’t do it. Since you have done it, you will definitely hope that sales will improve well in all aspects. So how can we do a good job in e-commerce festival promotions?

  Let's give a common case in life: free delivery, only postage

  I believe many people need to buy short-sleeved hot weather, but you have seen it for free. If it is free delivery, but you need to bear the express delivery fee of 18 yuan, will you want it? After saying that, I believe many customers have made up their minds. Is this dress worth 18 yuan and is it worth spending 18 yuan to get it? Yes, if you didn’t tell the customer the value of this dress, the customer would naturally be underestimated. However, if you said that a short-sleeved 166 yuan is free to get it, you only need to bear a 21 yuan express delivery fee. I believe 9 of 10 people were moved when I saw such an advertisement. But in fact, the real cost of this product is only 7 yuan, the express delivery fee is 8 yuan, and it can make a profit of 6 yuan.

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  What promotional key thinking can we get from the entire case?

  1. Let you have the idea of ​​thinking

  First of all, tell the customer the value, and then you will naturally bring your subjective thoughts into it, and you will think about what the short-sleeved 166 you have seen before will look like, and you will naturally transfer it to this product.

  2. The word "free" in the product makes customers feel like they are getting a cheap one

  In the face of free gifts, many people do not have this resistance. Even if they don’t buy, they will click in to take a look, even if they know that there is no free thing in the world.

  3. Bring in by-products

  Yes, this is the guess that the customer has applied for. There is no free stuff in the world, and express delivery requires payment. At this time, the customer will naturally begin to measure whether the value of the by-products is far beyond the value of the product. If the customer thinks it is, the customer will naturally choose to buy the product decisively.

  It is not about teaching you to do this, but about telling you this method. You can also learn from it by learning from it and even use the promotion better.

  As long as we seize the opportunity in e-commerce festival promotions, the store traffic and sales will definitely be greatly improved. This will be of great help to us to create store hits and the overall quality of the store. Therefore, promotions cannot be careless. If the promotion is not done well, it will not only waste manpower, material resources and financial resources, but more of the foundation of store operation.


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