In the marketing process of our products, whether it is advertising or activities, the ultimate goal is to inform the product or brand characteristics and communicate with the target consumer groups. The promotion techniques we usually use positive descriptions to highlight product characteristics. For example, the mobile phone you sell is resistant to falling. In the advertisement, someone may smash the mobile phone with a hammer but cannot break it.

On June 8, the State Administration for Market Regulation held an administrative guidance symposium on the "6.18" online centralized promotion activities, requiring online trading platform (website) operators to strengthen the awareness of "first responsible person" and fulfill the main responsibilities of online business in terms of platform governance, information disclosure, fair competition, consumer rights protection, advertising compliance, intellectual property protection, food safety, etc.

With the continuous development of the Internet economy, more and more people and sellers are engaged in e-commerce. In recent years, many people have also shown a geometric surge in Taobao stores, but not all stores can succeed. Because it is not easy to build a good store. It not only requires the quality of the brand to be guaranteed, but also there is no error in traffic, conversion, sales and after-sales service. This is actually part of a store operation. So how do Taobao operations do?

Many sellers who open Taobao stores or Alibaba stores like to upload new treasures because they think that after the new one is released, they will be displayed in front of them. In fact, as long as you understand something, the last new link will become an old link. So why haven’t you thought about optimizing the old link? Today, Xuanming.com will have a good chat with you. If you are interested, please continue to read it!

#Laogao E-commerce Newsletter# [E-commerce Morning News on June 11] 1. Tmall President Jing Jie: Tmall is no longer an e-commerce platform; 2. Beijing State Administration for Market Regulation: Online promotions must not rise first and then discount; 3. The State Administration for Market Regulation held a meeting to prohibit e-commerce from "choose one of two"; 4. 18 batches of cosmetics were not qualified, and Medi Huier and Lidezi were on the blacklist; 5. Chuan Binguo Box made a comeback in Beijing: 300 unmanned convenience stores will be opened...

#Laogao E-commerce News# [E-commerce Evening News on June 8] 1. The mobile Tmall APP will be upgraded in the next few months and become the entrance to Tmall’s new retail; 2. The National Anti-pornography and Illegal Office will conduct in-depth verification of Pinduoduo; 3. Inman entered the JD Indonesian Station and officially operated today; 4. Liu Qiangdong: Technology has become the third curve of JD growth; 5. The rural Taobao "next-day delivery" service will be launched in Anhui, covering 17 provinces across the country by the end of March next year...