How to optimize old Taobao links so as not to be reduced

　　Many sellers who open Taobao stores or Alibaba stores like to upload new treasures because they think that after the new one is released, they will be displayed in front of them. In fact, as long as you understand something, the last new link will become an old link. So why haven’t you thought about optimizing the old link? Today, Xuanming.com will have a good chat with you. If you are interested, please continue to read it!

　　Among all the optimization methods, the one you like to optimize is a baby's title, because Taobao title optimization is the simplest, just move the mouse and keyboard, and it is precisely because of the simplicity that makes an old link more likely to be killed.

　　As long as a title is included on Taobao, the system will sort and organize the phrases again, and then divide the weights according to the different effects produced by each phrase.

　　When optimizing the title, it is easy to destroy the phrase divisions that perform well, which will reduce the weight of the entire title, or the newly replaced word data will also reduce the weight. So how to optimize the title so as not to reduce the weight?

　　Data testing is required for newly changed keywords, and the best way to use the data performance of all keywords that can be tested is the direct train. The specific method is to add the keywords to the express train promotion and then choose broad match, because the default matching method of the title is broad.

　　In the future, you only need to ensure that the keyword has appropriate display volume or the keyword ranking is within 20. Remember not to give a higher price than other keywords in order to get more displays. This is also to test the strength of this keyword's ability to attract traffic when bidding for other keywords.

　　Then, through a few days of observation, see how the click-through rate, collection purchase rate and conversion rate of this keyword are performed. If all the data are better than the keywords to be replaced, you can change it.

　　Generally, if the conversion of links is lower than that of peers, visitors will slowly decline. After all, Taobao’s traffic distribution principle is survival of the fittest. If a link is converted well before but gradually becomes lower, the biggest reason is that it has bad reviews. Although sometimes we can solve customer problems by communicating with buyers and analyzing them so that buyers can modify the reviews, not all buyers can communicate, so more and more babies will gradually accumulate, and then the conversion will become lower and lower.

　　Finally, when optimizing Taobao details pages, it is best to operate according to the principle of small part optimization, that is, to first find the part that needs to be optimized most, rather than directly optimizing them all. Whatever traffic you want, you have to find a way to please that area. Continuously optimize on a small scale, and finally achieve full optimization! Bring sales!