Super practical Taobao operation method, making the store’s popularity rise!

　　With the continuous development of the Internet economy, more and more people and sellers are engaged in e-commerce. In recent years, many people have also shown a geometric surge in Taobao stores, but not all stores can succeed. Because it is not easy to build a good store. It not only requires the quality of the brand to be guaranteed, but also there is no error in traffic, conversion, sales and after-sales service. This is actually part of a store operation. So how do Taobao operations do?

　　1. Create a product route

　　For a store, products are the most basic and critical component, so products must be created. We will choose a product with the best price range through two forms: high customer unit price and low customer unit price, based on the market capacity and market positioning of the product, so as to have the opportunity to become a hot product.

　　2. Product release

　　Most of the things you can pay attention to when publishing products are: you can fill in the product in the property of the baby, otherwise it will affect the dynamic rating of the product; the main painting is very useful, not only can you get the correct time to remove the shelves, but you can also use your own original painting; it is better to have a fixed price in the price, so you can use discount software to download it; it is better to choose Taobao's default color in the color.

　　3. Visual packaging

　　If you have store decoration, main product pictures and attached pictures, it is best to have your own production in the product itself, rather than simply shooting and transmitting it. Similarly, visual packaging must match the product, otherwise it will easily make users feel that the price gap for the product is too large. Good visual packaging can improve the cost-effectiveness of the product.

　　4. Optimization after product release

　　After a single product is released, the window recommendation will be made based on the time of putting on and off the shelves, setting up the status of polite comments, rewards for attracting people, and payments first, and ensuring that there is no reason for returns and exchanges for seven or fifteen days. This can not only stimulate old customers to place orders again, but also give new customers a sense of trust in the product.

　　5. Use Taobao customers

　　First, we can establish reward grading standards and establish high commissions to attract Taobao customers to promote. At the same time, we can also register for Taobao brand activities and cooperate with Taobao websites to find Taobao customers; second, we can launch a series of activities to allow Taobao customers to promote.

　　6. Store activities

　　Taobao store activities include buying one and getting more free, half price for the second item or free order, limited time instant discount, full discount discount, etc. Among them, buying one gift is mostly to use gifts to increase the value of the product and make customers think it is profitable; the second half price is to increase the unit price without affecting the customer's unit price and then do half price activities; full discounts means that as long as the customer purchases a certain amount in the store, they can get discounts, thereby promoting conversion.

　　7. The use of black science technology

　　Taobao operations actually have some black technology technology. For example, in the early stage of the festival, you should improve your collection and shopping cart as much as possible, so that you can have a high chance of getting a good ranking on the day of the festival; sales are made at high prices and traffic are reduced, although it will take a certain amount of time to increase the number of visitors. Black Technology technology is effective under certain circumstances, but it is not recommended to use it for a long time.

　　8. Comprehensive optimization of the store

　　Purchase a consumer deposit; describe the basic types of store products, and users can search for the store; set a variety of payment methods, it is best to add Xiao Ant Huabei, bank credit card, etc., and the cash-on-delivery function is the best; set a gold coin marketing; set a red envelope based on the details of the festival or store to attract popularity; use discount tools to make users feel that the product is doing discount activities; publish some soft articles and hard advertisements from time to time on Weitao, and publish detailed information of the event.

　　9. Shopping cart sales

　　When doing activities in the collection and purchasing power of video stores, there are time limits when doing activities, and when doing standard shopping carts, fortunately, activities are done within this time limit. How to choose which activity to do? You can do it according to the quality of the product, you can do it according to the holidays, or you can do it according to the activities that the store regularly does.

　　10. Be a good store conversion

　　The number of visitors to the store is very high, but the number of orders is particularly small. This means that the store's operation or conversion is not done well. The most important thing about the store conversion is natural conversion, which mainly costs, evaluation and detailed pages. Among them, the positioning should be determined based on the product's own positioning or profit and combined with the cost of other stores on Taobao; try to do a good job in the store evaluation, and use a complaint or call the customer to eliminate it, and explain it clearly in the answers that cannot be removed; the optimization of the detailed page is the key, which not only affects the conversion of the store, but also improves the store display to a certain extent. In terms of optimization details, you must write clearly the brand and manufacturer, so that customers can understand the brand or manufacturer's strength of the product, and enhance their sense of trust; second, highlight the selling points of the product or the overall design ideas; third, use innovative words to highlight the powerful skills or details of the product.

　　If you do these operations well, then I believe that the store’s popularity or customer flow will increase. As long as you have a patience or perseverance, you will definitely do it well.