#Laogao E-commerce Newsletter #June 19 E-commerce Morning News

　　#Laogao E-commerce Newsletter# [E-commerce Morning News on June 19] Tmall 618 has sold more than 100 brands than last year's Double 11; Pinduoduo: GMV increased by more than 300% year-on-year during the 618 period, and the sales of new iPhones were nearly 2 billion; Juhuasuan drove Tmall 618: the purchase users in 3-5 tier cities increased by more than 100%; Cainiao 618 Logistics Battle Report: 354 cities across the country achieved same-day delivery; JD Logistics CEO sent a letter to thank the courier: same-day delivery and next-day delivery accounted for 91%...

　　E-commerce newsletter

　　1. Tmall 618 has sold more than 100 brands than last year's Double 11

　　On June 18, Alibaba (New York Stock Exchange stock code: BABA) released the latest data on Tmall 618. The data showed that more than 100 brands sold more than last year's Double 11, including CPB, L'Oreal, Watsons, Chengye Doctor, Tronsu, Peak, Ruiao and other domestic and foreign brands. According to data provided by Tmall, the transactions of Japanese high-end beauty brand CPB exceeded last year's Double 11, and the hot single product water grinding essence increased by 6 times year-on-year. (Sina Finance)

　　2. Pinduoduo: GMV increased by more than 300% year-on-year during the 618 period, and the sales of new iPhones were nearly 2 billion.

　　Last night, Pinduoduo announced the overall data of 618: As of 19:40 on the evening of June 18, the number of orders on the Pinduoduo platform exceeded 1.08 billion during the 618 period, and the number of orders exceeded 1.1 billion before 0:00 on the 19th, and the GMV increased by more than 300% year-on-year. Among them, the new iPhone series has completed nearly 300,000 payment orders, with sales of nearly 2 billion yuan. The year-on-year growth rate of 3C products in the sinking market exceeded that of first- and second-tier cities for the first time. About 70% of the orders for fruit fresh food and food and other agricultural (sub-) products come from first- and second-tier cities. (36Kr)

　　3. Juhuasuan drives Tmall 618: The number of purchase users in 3-5 cities has increased by more than 100%

　　According to reports on June 19, data showed that during the Tmall 618 event, Juhuasuan's transactions increased by 86% year-on-year, almost doubled. Among them, the purchase users and purchase amounts in third- to fifth-tier cities both increased by more than 100% year-on-year. According to backend data, Juhuasuan brought at least 50 million new customers to the brand during Tmall 618. Among them, Apple's third- to sixth-tier cities saw transactions increase by 170% year-on-year, nearly one-fold higher than those in first- and second-tier cities. (E-commerce News)

　　4. Cainiao 618 Logistics War Report: 354 cities across the country achieved same-day delivery

　　Data released by Cainiao shows that during Tmall 618, a total of 354 cities across the country enjoyed the same-day delivery service for the big promotion, including dozens of western cities such as Xishuangbanna, Yunnan, Aksu, Xinjiang, and Shigatse, Tibet. It has also become the norm for importing on the same-day delivery. During Tmall 618, Guangdong and Zhejiang occupied six seats among the top ten cities with the largest shipments in the country, and Guangzhou, Jinhua and Shenzhen ranked in the top three. Among the top ten cities with the largest collection of goods, Beijing, Shanghai, Guangzhou, Shenzhen and Hangzhou are firmly ranked in the top five, while Chongqing, Chengdu, Suzhou, Dongguan and Wuhan are ranked in the top ten. (Securities Times)

　　5. JD Logistics CEO sends a letter to thank the courier: the same-day delivery and the next-day delivery account for 91%

　　On June 19, Wang Zhenhui, CEO of JD Logistics Group, issued a letter to JD Logistics employees. In the letter, Wang Zhenhui said that JD Logistics orders hit a new high this year, and the proportion of JD Logistics warehouse and distribution integrated service orders on the same day and next day delivery continued to remain above 91%, with strong growth in open business, and the revenue of non-JD platform logistics service has increased by more than 120% year-on-year. The company should transform from "supply chain services" to "supply chain services + supply chain intelligent platform" to promote the innovative development of the logistics industry and the comprehensive improvement of social efficiency. (E-commerce News)

　　6. Suning: 618 omni-channel order volume increased by 133% year-on-year

　　Last night, Suning.com released the 618 full battle report: From June 1 to 6 pm on the 18th, Suning's omni-channel order volume increased by 133% year-on-year, of which the number of home appliance orders increased by 83% year-on-year, and the number of orders for large and fast-moving consumer goods increased by 245% year-on-year. During the 618 period, in the county and town markets, Suning Retail Cloud's sales increased by 222% year-on-year and sales increased by 566% year-on-year, with a total of 3,156 stores participating in the 618. (36Kr)

　　Internet Information

　　7. The founder of Kuaishou sent an internal letter: 300 million DAU before the Spring Festival in 2020

　　Kuaishou founders Su Hua and Cheng Yixiao said in an internal letter released today that Kuaishou will change its organization, optimize its structure, and iterate its products, and clearly put forward the first goal: 300 million DAU before the Spring Festival in 2020. (36Kr)

　　8. JD.com 618 has accumulated order amount of RMB 201.5 billion

　　According to JD.com, from 0:00 on June 1, 2019 to 24:00 on June 18, JD.com's cumulative order amount reached 201.5 billion yuan. From June 1 to 18, the transaction volume of JD International hotel products increased by 7.6 times year-on-year, the number of consultations in JD Internet hospitals increased by 36 times year-on-year, the sales volume of JD Auto Installation Services increased by 105% year-on-year, the transaction volume of dust removal products such as sweeping robots and window cleaning machines above 3,000 yuan increased by more than 200%, and the transaction volume of high-end hair care products above 2,000 yuan increased by as much as 220% year-on-year. (Sohu.com)

　　9. JD Life Service made its debut at 618, with orders increasing by 68% year-on-year in the first 17 days

　　Today at 618, JD Life Service also made its debut. During this year's JD 618 Global Mid-Year Shopping Festival (June 1-June 17), JD Life Service orders increased by 68% year-on-year, and the number of users increased by 75% year-on-year. According to information, JD Life Service Business Group was established at the beginning of this year. In terms of health, consulting doctors online and purchasing health services online are becoming new choices for consumers. The number of consultations in JD.com Internet hospitals has increased by 36.6 times, and the transaction volume of psychological counseling service products has increased by 9 times year-on-year. TechWeb)

　　Cross-border e-commerce

　　10. NetEase Koala 618 battle report: 101 minutes exceeded the full-day transaction volume of last year's first day

　　On the afternoon of June 18, NetEase Koala released its first-day data on 618. In just 101 minutes, sales exceeded the full-day sales of last year's first-day 618. The one-hour data provided by NetEase Koala shows that beauty and maternal and infant categories are still leading the way. Infant milk powder, diapers, lotion cream, facial essence and toner have become the five most popular products among cross-border overseas shopping users, maintaining a growth rate of more than three-digits year-on-year. In terms of urban consumption, as NetEase Koala's base camp, Hangzhou is ahead of Beijing, Shanghai, Guangzhou, Shenzhen and other cities this time, becoming the city with the strongest purchasing power. (E-commerce News)

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