With the continuous rise of e-commerce platforms, the position of e-commerce operation has suddenly become difficult to find. Many people want to do operations, but do you know what skills are needed to engage in e-commerce operation? E-commerce operations are not something that can be done simply, and it does not only require our professional knowledge.

Many people will have this question: What is e-commerce operation and what needs to be done? In fact, the concept of operation is very vague and there are no specific boundaries to divide it, because operations are divided into many categories, including product operations, content operations, user operations and promotion operations. Each operation can be said to be independently opened, but there are also connections! So which of these are the e-commerce operations we are talking about?

#Laogao E-commerce Newsletter# [E-commerce Morning News on June 15] 1. Hong Kong media: Xiaomi’s stock issuance on June 25, and securities firms have prepared HK$155 billion margin loans; 2. Shentong Express transfers its 9.09% stake in Fengchao Technology for 800 million yuan; 3. Vipshop and JD jointly released a report: current consumption is "de-genderization"; 4. Fresh food e-commerce platform Farmdrop received a £10 million Series B financing; 5. The first full version of 5G global standard was released in China..

#Laogao E-commerce News# [E-commerce Evening News on June 14] 1. Microsoft develops automatic checkout technology for unmanned stores to challenge Amazon's status; 2. JD.com will open its first campus super experience store in September; 3. Vipshop will join the first batch of traffic support plans for "fast applications"; payment institutions have received 11 fines in June, Meituan's Qiandaibao was fined for the third time; 5. Youxin is expected to raise US$437 million, a market value of US$3.5 billion... 

In the era of the Internet, young entrepreneurs like me can be said to be full of business opportunities everywhere and can make you rich overnight! Now Taobao wants to enter an era of content-based operation. What do we small and medium-sized sellers need to do? I personally think it must be going with the flow, why? What does contentization mean? Actually, it’s very simple, it’s social operation.

I believe many people have encountered this situation. When you search for a keyword on Taobao, you will suddenly find that some babies on the search result page do not write the keywords you searched for in the title, but the products also appear on the search result page. Although not many of these situations occur, there is obviously no such word, why are the products displayed?