How to optimize Taobao search titles? Do you know this secret?

　　I believe many people have encountered this situation. When you search for a keyword on Taobao, you will suddenly find that some babies on the search result page do not write the keywords you searched for in the title, but the products also appear on the search result page. Although not many of these situations occur, there is obviously no such word, why are the products displayed?

　　1. Here we need to propose a very important concept called "search intelligence". With the entry into 2018, Taobao search system has also entered the era of search intelligence.

　　2. The principle of user experience first has gradually become deeply rooted in people's hearts. As long as it is an innovation that conforms to or satisfies user experience, it is reasonable. In the past, there were various ways to play when writing keywords, such as weighting at the beginning and end. As long as you write the core keywords at the head or at the end, there will be weighting.

　　3. The order between the root of Taobao’s title and the word and the time of the title modification will affect the search ranking of Taobao. But now these gameplays have actually failed in 2017. With the advent of search intelligence, gameplays that have nothing to do with user experience will gradually fade out of the stage of the times.

　　4. Now as long as the baby is the one that consumers want to search for, even if the baby does not have this keyword, it can be displayed through big data. Of course, it doesn’t mean that the title has no technical content now, such as close matching, cutting the roots through spaces, etc., and there are still some basic gameplay methods.

　　5. The next problem we want to solve is: In what circumstances may the hidden keywords be triggered? There are basically the following 4 situations. The first type: The keywords that are searched are keywords that we have deleted before. The system thinks that the keyword you previously had in the title has good feedback, so the keyword you deleted may be displayed.

　　6. The second type: The keyword being searched appears in your attributes. Therefore, when we are on the shelves, we must complete all attributes, which will help our products to label and expand various relevances.

　　7. One thing to note here is that if your baby is already a hit product or has very good traffic, it is actually risky if you change the attributes at this time, which will cause your baby to be distracted. Taobao may even determine that you are suspected of changing the baby and being demoted. Therefore, when we make the details page, we try to get it in one step.

　　8. The third type: the keywords being searched are in the Taobao Express keywords. The last case is search intelligent automatic matching. When consumers search for a keyword, your baby will be displayed through some channels that recommend traffic and some content, and the baby's click rate or click feedback is performed well, then Taobao will match you with this keyword.

　　The era of intelligence in search has brought convenience and some better experiences, but it does not have much operation space, or these so-called operation spaces are of little significance. Only by improving one's own products and positioning a better population is the basic logic that the business will remain unchanged for thousands of years.

　　The above are the tips for title optimization search. What are the places we can go to and are worth optimizing? We need to make good use of them~