With the continuous rise of e-commerce platforms, the position of e-commerce operation has suddenly become difficult to find. Many people want to do operations, but do you know what skills are needed to engage in e-commerce operation? E-commerce operations cannot be done simply by doing it. It not only requires our professional knowledge, but also requires our ability to discover products and promote consumers' transactions. Let's take a look at what points we need to master
First, as an operator, at least you must know marketing. Many companies hire operating personnel to see if they know network technology. There are many who are good at network technology but don’t understand marketing, and they still can’t do it in the end.
Second, you must know how to promote it for free;
Third, you must know how to gather popularity, engage in large-scale activities, and do the biggest things with the least amount of money.
Specifically, at different stages, e-commerce operators need to have different abilities.
1. Elementary stage: basic capabilities such as data analysis and category optimization
This basic ability not only includes the ability to analyze data and category optimization, but also requires basic ability in activity planning execution, user experience, promotion optimization, etc. Webmasters also need to have a keen sense of market and decision-making ability to build websites. From product management, product structure, product characteristics, to related processes, user experience, etc., it must be built around the consumer needs of visitors. Only by doing better than competitors can the operation have a clear purpose.
2. Intermediate stage: Professional guidance and coordination ability for related parts of the work
Everyone should be clear that the operation department needs to be responsible for the final performance and for the final user services. Therefore, whether it is customer service, market, R&D, warehouses, logistics, etc., it requires the support of various departments to maximize capabilities. In addition, reasonable process specifications are conducive to the operation of e-commerce websites and can successfully solve various problems. After all, only after being familiar with the work tasks of each department can we accurately judge and integrate and coordinate relevant resources.
3. Advanced stage: Have industry understanding
This is a necessary capability unique to high-end and is also the basis for the success of any e-commerce. Have a strong understanding of the industry, be able to keep abreast of the latest developments, understand the psychology of visitors, analyze data, and view operational situations based on trend charts. Of course, only by adjusting the plan in a timely manner based on the problems reflected in the data can we start a new situation of promotion and revenue generation.
With the rapid development of the Internet today, e-commerce website operations are still in a basic stage, and there is a lot of room for model transformation. Therefore, it is very important for operation specialists to exercise and cultivate their logical thinking ability, marketing ability and coordination ability, and understand and proficient in overall coordination methods. If we want to do e-commerce operations, we must continue to accumulate knowledge about e-commerce operations. Only in this way can we do a good job in e-commerce and store!
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